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Seen and noted
Shawarmer: The Sweetness Of Pain Shawarmer is introducing a bold, extra-spicy shawarma for those who love heat and arenât afraid of a challenge. The idea is to celebrate the bravery of spice loversâpeople who donât back down from a little pain but embrace it, savor it, and thrive on it.VIEW THE SPOT Saudi Arabian Tourism: This Land Is Calling In a world where we have seen it all, done it all, there is still one untouched land ready to be explored: Saudi Arabia. Ever since Saudi started to open to the world, some explorers decided to embark on an unprecedented adventure. In many ways, it was as if they had landed on a different planet. Little by little, they discovered breathtaking landscapes, in a country as vast as a continent. They discovered a unique culture, a land of storytellers. VIEW THE SPOT Abdul Latif Motors: Better Together In the comedic spot filmed at Al Khobar's Corniche in Dammam, Saudi Arabia, and directed by Abdullah Khamees out of production house DeJaVu, Serviceplan Arabia and Abdul Latif Jameel Motors - Toyota Sector depict two groups of men competing against each other to invite a lonesome stranger to celebrate Iftar with them. VIEW THE SPOT Riyadh Sea: Knockout Chaos After'Day of Reckoning' and 'Ring of Fire', their latest campaign 'Knockout Chaos' has gone live featuring the former unified World Heavyweight Champion Anthony Joshua and former MMA Heavyweight Champion and new Heavyweight Contender Francis Ngannou in all-out brawl. The film is a promotional trailer for the fight that is set for 8th March at the Kingdom Arena in Saudi Arabia and is part of Riyadh Season. VIEW THE SPOT AMC Cinemas: Unlimed Free Refills Amidst the sea of movie posters in cinema halls, our campaign stands as a beacon of innovation for Industry Craft. By ingeniously utilizing the half-tone technique to feature AMC's Infinite Beverage Refills, we've not only navigated the challenging advertising space within AMC's own venues but also elevated the promotional landscape. Our bespoke, eye-catching movie posters serve as a strategic and artistic endeavor to highlight AMC's distinctive offering, engaging consumers precisely at the decision-making point beside POS stands, and setting a new benchmark for creativity in a competitive environment.VIEW OUTDOOR Saudi Red Crescent: A Matter Of Life And Life Award-winning director Tamer Shaaban has released the director's cut of his cinematically epic ad showcasing the Saudi Red Crescent Authority's (SRCA) state-of-the-art emergency response system. Titled 'A Matter of Life and Life,' the :90 film portrays two true-to-life emergency response missions in action-packed detail VIEW THE SPOT Half Million: Sunkissed Overheated moggies and motors, melting flip flops, parched the Half Million coffee shop chain is an incredibly cool representation of heat. VIEW THE SPOT Abul Latif Motors: Ramadan Feels Serviceplan Experience have created a lighthearted film for Abdul Latif Jameel Motors (Toyota sector), celebrating the return of family gatherings during Ramadan by depicting a party that spills over into the carpark. While most Ramadan traditions transcend generations, the last two years of pandemic-induced lockdowns did disrupt large family gatherings during the Holy Month. This Ramadan, people are feeling fortunate to be back together, and Abdul Latif Jameel Motors (Toyota sector) wanted to celebrate this time of togetherness. Seeing families together for a big iftar is a common sight in the Middle East. This moment has been recreated by brands in emotional Ramadan ads year after year, but Serviceplan Experience wanted to capture the feeling of togetherness from a different perspective. The funny spot was directed by Omar El Zoheiry (Big Kahuna Films).VIEW THE SPOT Ikea: Don't Let Furnitur Wear You Out Whenever you own something for a long time, you start to look like it, so this is your chance to redecorate your house with IKEA Sale.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE FIRST AD VIEW THESECOND AD VIEW THE THIRD AD Ikea: There Is Always Room For Change ROOM FOR CHANGE: Quarantine made home messy and busy at times. But at Ikea we have home organization solutions that can give your life some room to evolve.VIEW THE BEDROOM SPOT VIEW THE KITCHEN SPOT VIEW THE LIVING ROOM SPOT VIEW THE BEDROOM AD VIEW THE KITCHEN AD VIEW THE LIVING ROOM AD Emirates NBD Saudi Arabia: The Man Who Never Got Anything Back "The Man Who Never Got Anything Back", is a short film, set in Saudi Arabia, that follows the life in yet another day of a fictional character from Saudi Arabia, as he gives or tries to give to others around him, but gets nothing back, until one pivotal moment...Agency: Momentum, Riyadh VIEW THE SPOT Domino's: Pizza for Good Ramadan is the season of good deeds and giving, and like any place around the world, COVID-19 invading pushed people to stay home with little room to go out and practice this habit. To ease this process and keep people safe at home, Domino's, we introduced "Pizza for good" as a new product on the menu. The original product allows people to order a pizza online, and dominos will help them donating it through an NGO to the needy during the holy month. By the first week, we hit more than 79,079 pizza orders, and we're still counting. Visit pfg.dominos.sa and donate.VIEW THE SPOT McDonald's: The Ramadan Iftar Sand Clock Ramadan, the holy month of fasting during the daily hours, starts on the 24th of April. This begins a month where food companies must abstain from showing food in their ads to avoid temptation during fasting. Despite this, McDonald's Saudi Arabia have created a novel new way to advertise its products without being disrespectful to the Muslim faith. Turning outdoor McDonald's Drive-Thru screens into Ramadan Iftar Sand Clocks, falling grains of sand slowly reveal the exact time customers can break their fast. Agency: Leo Burnett, Saudi Arabia VIEW THE SPOT Alwaleed Philanthropies: Humanity Will Prevail History has written the tribulations and triumphs of the past, and today, "Humanity Will Prevail." Agency: Bold Agency.VIEW THE SPOT McDonald's: Star Gazing McDonald's Saudi Arabia acquired the first license to open 24 hours. In a land that loves star gazing, we wanted to say that we are open all night long.Agency: Leo Burnett, Saudi Arabia VIEW THE SUNDAE AD VIEW THE BIG MAC AD VIEW THE FRIES AD McDonald’s: Trolling Alexander Wang Alexander Wang designed a bag that looks identical to McDonaldâs iconic paper take-out bags.Ju st hours after, McDonald's Saudi Arabia recreated the visual with its own Golden Arches-branded paper bag, complete with a folded top and glistening edges. "We did it first," it proclaimed.With a post caption: "@alexanderwangny It's what's inside that counts," Agency: Leo Burnett VIEW THE AD GMC: GMC Sierra AT4 "The video filmed by professionals in a controlled environment. All safety measures have been taken. "DO NOT ATTEMPT". It says it all - launching a brand new GMC Sierra AT4 in Saudi Arabia. Luckily, we had some job to do in the video too - desert, water, falcon shots... this is the magic of CGI. The pleasure is ours.Agency: JUIProdigiousCE VIEW THE SPOT Almosafer: As Far as We Go Almosafer says Ramadan Mubarak to the world with a new film to celebrate how travel unites people and cultures, as a child takes the spirit of Ramadan to a place that hasn't experienced Ramadan. Agency: FP7 McCann, RiyadhVIEW THE SPOT TVEKSAM: After All This Fame, Get Some Rest! An ordinary, brown speckled egg toppled Kylie Jennerâs baby as the most-liked post on Instagram. It's the post that launched a thousand memes. This post was done on instagram the same day congratulating it on its success and suggesting it put itsâ¦uh, feet up. 'After all this fame, get some rest!' Agency: Leo Burnett, KSAVIEW THE AD SABB: Dollar Fast money transfer, pray the ink stays on. Agency: Leo BurnettVIEW DOLLAR OUTDOOR VIEW EURO OUTDOOR VIEW RUPEE OUTDOOR Alwaleed Philanthropies: Unveiled Journeys The Saudi women existed, and she has been fighting for her rights, progressing silently over time. What we are witnessing today is not just a bubble of news, it is the accumulative efforts that women contributed to in a way or another. The "Unveiled Journey" created by Bold is shedding light on the true story of the Saudi women across history until today. The story conveys the message and shows her contribution that remained shadowed across the time. Whether it was direct or indirect to the society, her participation shaped present Saudi Arabia is witnessing today.VIEW THE SPOT Nissan: She Drives Nissan surprised women in Saudi Arabia with a driving lesson taught by their very own male relatives after last Septembers, historic ruling lifting the women driving ban that will take effect by June 2018. Agency: TBWA/Raad Dubai.VIEW OUTDOOR Breast Cancer Awareness Month: Safety Comes First Horizon FCB Soudi Arabia has teamed up with Hyundai to illustrated this print ad to mark Breast Cancer Awareness Month and the recent law change allowing women to drive. VIEW THE AD Ikea: It's about time IKEA in Saudi Arabia celebrates the news that Saudi women will finally be able to drive, a landmark step that brings the conservative kingdom in line with the rest of the world. Agency: Mamac Ogilvy & Mather, Dubai, JeddahVIEW THE AD Ikea: 30% Off Have you ever thought about how much you spend on coffee every week? IKEA has. In 2016, we changed the value of furniture and put IKEA's products right amongst the least expensive things in life. Instead of money, we used coffees, toothpastes, soda cans, stamps and pizza boxes as a visually striking new currency. VIEW THE TABLE AD VIEW THE NIGHTSTAND AD VIEW THE BED AD VIEW THE LAMP AD VIEW THE BOOKCASE AD Dominos Pizza: Iftar Table Domino's organized Iftar Table for people from diverse backgrounds who usually breakfast alone in Ramadan. The aim was to encourage communication and interaction between them. This table included interactive activities such as describing a set of nationalities with one word. After sharing the comments, the invitees found out that there are many stereotypes but after talking and chit-chatting together, they discovered that all these descriptions were wrong and that the only way to judge someone is by actually knowing him and communicating personally with each other. Agency: Bold Agency, Saudi Arabia.VIEW OUTDOOR Rebel: Pick Your Tone During summer, one main concern for ladies is to have the right tanning skin tone. Bold Agency launched the Rabel campaign to communicate that they can now choose the skin tone they prefer through a set of print ads showing 3 different products of different tanning intensity. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Al Rajhi Bank: The Woman Behind The Veil In Saudi Arabia, advertising shows a lot of gender bias. While it is normal to feature men across print & outdoor channels (the most prevalent mass media in Saudi Arabia), showing women is forbidden, due to strict cultural regulations.So, when Al Rajhi Bank, a leading Islamic bank in Saudi Arabia, was promoting Laki a card offering personalization for women with the promise of being unique to you the bank didn't create another ad hiding women behind the veil. Agency: FP7, RiyadhVIEW OUTDOOR STC: Don't Snap And Drive Obsessive use of your phone is as dangerous an addiction as heroin.It can ruin your life and the lives of other people on the road.Agency: Y&R RiyadhVIEW THE SNAP AD VIEW THE TWEET AD VIEW THE SMS AD Ikea: Affordable Price Tags A price tag is one of the first ever forms of media. It's so old that the Romans stated it. Itâs also the smallest form of media. And the most challenging space for creativity. So our Ikea affordable price tags were a challenge that needed much thought. We think we have proved that even the humble price tag could be the perfect place for creativity. To show how affordable Ikea products were we took the price and turned it into a new currency. .Agency: Memac Ogilvy & Mather,Saudi ArabiaVIEW THE AD Tramontina Knife: Cutting Edge Horizon FCB Soudi Arabia has created this 'Cutting Edge' outdoor and print campaign to promote Tramontina Knife. VIEW EGGPLANT AD VIEW LETTUCE AD VIEW POTATO OUTDOOR VIEW SAUSAGE OUTDOOR Awaleed Philanthropies: Silence Is Acceptance Women all over the world suffer from domestic abuse. Saudi women are no exception. But nobody should remain silent and be afraid of seeking help for the wrong reasons. Saudi discreet culture empowers men and enables them to continue their aggression. In this spot, we wanted to encourage women to speak and report their abuse to the authorities. Every women should take a stand show solidarity. Silence is acceptance. Don't wait to be a voice. Agency: Bold Creative BoutiqueVIEW THE SPOT Alwaleed Philanthropies: Begging Is An Act Don't React Begging has social, economic, and security impacts on the community, and the Saudi authorities have taken steps to fight beggars, of whom a large number were arrested. However, beggars will not cease their activities as long as people themselves continue to encourage them.People innately want to do good and help those in need, especially during the month of Ramadan where begging increases by 50%. But beggars are almost always pretenders who abuse the goodwill of people.Bold was challenged by Al Waleed Philanthropies to create an on-ground activation during ramadan to raise awareness about this problem and direct them to donate to the right channels.VIEW THE CONCEPT Alwaleed Philanthropies:Together Without Boundaries From Saudi Arabian agency Bold print ads for Alwaleed Philanthropies VIEW THE NEPAL AD VIEW THE SAUDI AD VIEW THE SCOTLAND AD VIEW THE SUDAN AD Alwaleed Philanthropies: Amen Humanity The unity of inner emotions and the different appearance of our protagonists combined with their differing surroundings was the core of a powerful film for Alwaleed Philanthropies. Bold, Saudi Arabia wanted faces telling their stories through themselves. We didnât use shiny advertorial faces. What we looked for was character! It was important to find quite different looking people to communicate through their appearance the difference between them. VIEW THE SPOT Alwaleed Philanthropies UNHCR: Tweet For Heat To help prevent a real crisis and save millions of lives, Alwaleed Philanthropies has joined hands with UNHCR in the Tweet for Heat initiative, where Twitter will convey the refugeesâ living conditions and voice their cries for urgent help.VIEW THE CONCEPT National Geographic Arabia: Curious A brand campaign created for National Geographic Arabic via The Classic Partnership Dubai. The Headline reads "Stay Curious Always".VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Luna Milk: Brand Overhaul Luna, the Saudi Arabian evaporated milk brand, has launched a comprehensive campaign coupled to a brand rejuvenation exercise crafted by Anthem. The central TV ad campaign kicks off today in Saudi Arabia, appearing on MBC1, Saudi TV, Abu Dhabi TV, Dubai TV, OSN Ya Hala and Rotana Khailjiah.VIEW THE SPOT |
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The First Ever Women's Abuse ad for Saudi Arabia. Agency: Memac Ogilvy Riyadh
FP7/RUH Saudi Arabia created an unconventional poster to stop smokers