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Burger King: Whopper Tattoo
Burger King has partnered with Cheil Worldwide Seoul to create tattoos with reward barcodes embedded inside to let more customers enjoy the newly upgraded Whopper introduced in South Korea last April. Coined ‘Whopper Tattoo,’ Burger King Korea launched a unique seasonal campaign as part of its ‘Flame-Grilled Taste’ project, which celebrated Burger King’s 40th anniversary entering South Korea. In July and August, people could spot the Tattoo King striding down the crowded streets of Haeundae, Busan and Gangnam, Seoul, pick a Whopper Tattoo design to have the Tattoo King print it instantly on the parts of their bodies, visit the nearest Burger King restaurant and scan the tattoo at kiosks to win a free new Whopper and a soft drink. Made through collaboration with professional tattoo artists, Whopper Tattoo comes in 50 designs inspired by flame with barcodes embodying the grill. The temporary tattoos printed on the skin are washable or may disappear naturally in two to three days. The ink in the tattoo is made of cosmetic ingredients that are harmless to the human body.
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