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Top 6: September 4th 2024
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Clothing Please: ESME: A Life-Saving Innovation improving Clothing Bin Safety

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Top 6: September 4th 2024
Clothing Please is proud to announce the launch of ESME (Electronic Signal Motion Equipment), a safety solution designed to address a serious and often overlooked issue: people getting trapped inside clothing donation bins. What began as a simple design brief for warning signs evolved into the development of ESME, a first-of-its-kind technology that transforms donation bins from hidden dangers into actively monitored safe spaces. Clothing donation bins, while intended as a community resource, have become unintended traps for vulnerable individuals seeking shelter or valuables. Recognising that warning signs alone weren’t enough, Clothing Please developed ESME, a proactive system that uses advanced motion and temperature detection to monitor the bins 24/7. ESME alerts operators the moment someone attempts to enter or becomes trapped, allowing them to intervene before injury occurs. In just one year, ESME has stepped in 25 times to prevent people from entering the bins, potentially saving lives. Additionally, the system has enabled 7 successful rescues of trapped individuals, providing immediate support that includes shelter, clothing, furniture, and essential foods.
Credits Other credits

Client CEO: Mark Keay

Account Director: Alicia Gould

Account Manager: Jen Wong

Photography: David French

Video and Editing: Jack Connell

Production and Technology Partner: Romtech

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