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Top 6: September 4th 2024
Outdoor

KFC: The Hot Billboard

Top 6: September 4th 2024
Hot & Spicy’s highly-anticipated return to KFC's in New Zealand was easily this year’s hottest comeback. And to make sure everyone knew exactly how hot it was, we borrowed a digital placement normally reserved for live weather temperature, and instead showed the actual temperature of freshly-cooked Hot & Spicy chicken, as if it were heating up the billboard.
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PHD - Ella MacDonald

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