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Seen and noted
Flipkart: InvoiSIS Rakshabandhan has always been a high-activity moment in Indian e-commerce, but over the years, the space has become crowded and undifferentiated. Most brands compete on price, speed, and generic gifting assortments. Flipkart wanted to shift the focus from discounts to what really matters - the bond between siblings. VIEW THE CONCEPT  In a unique activation, Asian Paints Damp Proof â Indiaâs leading waterproofing solution has branded the cricket rain pitch cover at Old Trafford stadium during the recent India vs. England Test match. This crucial rain shield, which protects the cricket pitch from sudden downpours and ensures minimal game delays, became a powerful symbol of Asian Paints Damp Proofâs leadership in waterproofing,VIEW OUTDOOR Super Chennai: Truth Bombs A TV campaign to change the perception of the South Indian city Chennai. Titled "Truth Bombs", the series of short ad films challenges long-held stereotypes with surprising, verified facts about the city.VIEW THE 5 SPOTS VIEW THE 6 OUTDOORS  In Instamart's new ad, a family discovers their home being robbed and ask the thieves to wait until new items arrive. VIEW THE SPOT  The creative idea behind âHungal Driving Schoolâ was âSide-effects of hungerâ which was brought alive by the iconic global tagline âYouâre Not You When Youâre Hungryâ. We did that by presenting Snickers as a satisfying saviour when hunger turns a driving instructor into high-energy, larger-than-life Rohit Shetty when hungry. This humorous twist highlighted Snickers as the ultimate savior, offering satisfaction and restoring normalcy when hunger strikes. VIEW THE SPOT  Birla Opus is a young brand in the paints category with offerings ranging from interior and exterior paints, furniture finish, tools, peeling solutions and more.The brief was simple. Craft a demo film introducing Birla Opus All Wood finish to Indian painters, contractors and architects and bring out its features, benefits and uses in the best way possible.VIEW THE SPOT McDonalds India: Shakashaka The Cosmic Art of Shakashaka Inspired by the percussion concept of drawing extraordinary musicality from ordinary objects, we turned our Shake Shake Fries to Shakashaka - a cultural, musical phenomenon. We built an experiential world through multiple in-store activations like the Shakashaka classes, fry-bag manuals, and a mockumentary series, introducing "Papaji," an enlightened preacher who unlocked the âdivineâ power of shaking fries with the sacred Piri Piri seasoning. VIEW THE 3 CONCEPTS  To tempt Indians away from their local favourites and towards the McCrispy, we tapped into an insight most burger brands overlooked. Indians donât just eat with their eyes â they feast with their ears.VIEW THE SPOT  To highlight the long-lasting freshness of Iki Mini Gel Air Freshener by connecting it to quirky, memorable facts that share a common time span: 21 days.VIEW THE AD  âAchha Kiya Insurance Liyaâ (Good, I took Insurance!) is a ground-breaking attempt by the GIC (General Insurance Council) to change Indiaâs beliefs and behaviours towards general insurance. The initiative is aligned with IRDAIâs broader vision of insuring all Indians by 2047. The inevitable ânot so good timesâ in the lives of âgood peopleâ around us make the perfect point for insurance. When people actually realise the power of insurance and say/feel âGood, I took insuranceâ! VIEW THE SPOT  Bandhan Mutual Fund and Grey are back with the second phase of their highly relatable campaign, âSalary Wala Plan.â At the heart of this idea is a simple but powerful repositioning: transforming a technical product like a Systematic Withdrawal Plan (SWP) into something people instantly understand and connect with a salary that comes from your own investments.VIEW THE SPOT  âApple has unveiled its latest Mac campaign for India, titled 'Lessons', spotlighting a more creative and intuitive approach to learning for todayâs college students. Building on the success of last yearâs 'Work Is Worth It', this new film invites students to move beyond traditional methods and explore a smarter, more personal way of studyingâwith the power of Mac and Apple Intelligence. VIEW THE SPOT  IKI FRESH â "Feel Joyful" Car Freshener SeriesThis playful poster campaign transforms the daily drive into a delightful escape. By pairing our signature IKI Fresh fragrancesâRelaxing Lavender, Refreshing Camphor, and Sea Aquaâwith adorable animated car hangers, weâve brought emotion and character into the category of car fresheners. VIEW THE 3 ADS  The Indian Railways serves 24 million travellers daily. However, the number of people travelling without a ticket has surged significantly, costing the system hundreds of millions of dollars in yearly losses. Instead of cracking down harder, Indian Railways in Mumbai has found a smarter way to change behaviour-by tapping into something India loves, luck. Because while millions of people skip paying for train tickets, India spends over $30 billion on lottery tickets annually. VIEW OUTDOOR  At the core of the campaign is a sharply crafted film on education brought to life by FCB Kinnect, delivering a clear message: âevery student learns differentlyâ, and thatâs exactly where AI PCs can make the difference. Some learn visually, others through storytelling or simplification. VIEW THE SPOT  Flipkart and FCB Kinnect have teamed up to drop a summer sale campaign that is weirdly addictive. It makes no sense, but makes all the sense. Itâs unexplainable, yet unforgettable. And itâs all set to become the internetâs next obsession. VIEW THE SPOT Uber Moto: Hydrabaddie Riding high on cricket fever, Uber India has launched a new campaign for its bike taxi offering, Uber Moto, with Australian cricketer Travis Head stepping into the spotlightânot as himself, but as the latest anti-hero in town. Conceptualised and executed by FCB India and Uber, the campaign introduces Travis as the âHyderabaddieâ, a playful nod to his no-nonsense Aussie swagger set against the backdrop of Hyderabadâs vibrant culture. The campaign leverages Travis Headâs badass image to have some fun and play some bold pranks on other city teams. VIEW THE SPOT VIEW OUTDOOR  Problem: In India, freshness after meals is a deeply ingrained ritual, traditionally fulfilled by Mukhwas. However, chewing gum lacks cultural relevance and is seen as an occasional indulgence rather than a post-meal essential. With low penetration and sporadic usage, Happydent White faced the challenge of redefining gum as a necessary part of oral hygiene while respecting traditional habits.VIEW 3 OUTDOORS  Problem: Skybags launched a new set of bags targeted at trekkers. The challenge at hand was to figure out how to break into the trekking market.Solution: We took the bags and created artwork on them that resembled the routes of some iconic trekking trails from India, but with a twist. The trails were hand-painted in the style of Indian Rajasthani miniature art, with three such iconic trekking trails featured on different bags. These artworks/trails were placed along the trekking routes with âYou are hereâ sign, helping people navigate and ensuring they donât get lost during their adventures.VIEW 2 OUTDOORS Colgate: Indianis Dentris Earlier this year, India discovered a new flower species - the Indianis Dentris. These films spark curiosity, wonder and a jaw-dropping revelation about its origin.VIEW THE 2 SPOTS VIEW OUTDOOR  Seasoned Bollywood actors Deepak Tijori and Sheeba Chaddha have lent their moves in Truecallerâs latest campaign. The two films conceptualised by Talented and produced by Potli Baba Mediahouse convey the feeling Truecaller users may feel when they receive a phone call that has been correctly identified, now that Truecaller finally works on iPhone. The campaign embodies the spirit of âdance like no oneâs watchingâ and showcases how Live Caller ID lookup on Truecaller adds a long-awaited layer of protection and trust to communication for iPhone users.VIEW THE 2 SPOTS Enigma Museum Of Communication: Drop The Rithm It's all about Algorithms New interactive message from Enigma, Museum Of Communication. VIEW THE CONCEPT  A celebration of everything beautiful, set to a narration from 1984 by philosopher Jiddu Krishnamurti, and the song Tobiume by Susumu Yokota, to launch Nilaya Anthologyâs flagship luxury lifestyle brand.VIEW THE SPOT Britannia: Good Day Headlines Britannia Good Day is settling the debate of âwhich biscuit goes best with chai?â with their new campaign: HEADLINES. Good Day and chai have been inseparable for years. After all, how else does every sip of hot tea bring to mind the familiar round shape of a Good Day? Donât believe us? Try it yourself! Sip a cup of hot tea in front of the mirror - and voila, youâll see Good Day forming on your mind too! VIEW 6 OUTDOORS VIEW THE 3 ADS  Told entirely through familiar Indian expressionsâ"aiyyoo," "ohhh," and "ohhoo"âthe story unfolds without dialogue, making it instantly relatable. As they anxiously anticipate the cost of treatment, every reaction builds suspense, immersing the audience in their perspective until the final reveal. VIEW THE SPOT  Cipla, a leading pharmaceutical company, launched the "Bachon ke liye, Inhaler hai sahi" (For children, inhalers are the right choice) campaign to break the stigma around inhaler use for children with respiratory conditions like asthma. The campaign leverages visually engaging watercolor illustrations of animals with the inhaler cleverly placed as part of their anatomy.VIEW THE 4 ADS Cadbury 5Star: Destroy Valentines Day With a fresh new take, Cadbury 5star continues its annual tradition of rescuing people who want to âdo nothingâ on Valentineâs Day via latest Ogilvy India campaign. For several years now, Cadbury 5star with the tagline of âEat 5 Star, Do Nothingâ has been showing support to people who dread Valentineâs Day and would much rather spend it âdoing nothingâ. After devising a time-travel hack in 2024 to help people skip the entire day in minutes, the brand is back with an audacious plan to make this the last Valentineâs Day ever with the most unexpected secret weapon: Uncles. VIEW THE CONCEPT Cadbury Dairy Milk: Tom The Penguin What if a penguin's love struggles could be reflective of the struggles GenZ goes through when it comes to matters of the heart?VIEW THE SPOT  One of Swiggy Instamartâs most high-demand categories is fresh fruits and veggies.It's a key entry point for first-time users exploring the app.The challenge was to raise awareness about it to attract new customers, while also showcasing the range of products available.And ofcourse, our ten minute delivery promise that helps you get these needs in critical moments. VIEW THE 3 SPOTS  In a world where Oreo has taught everyone that there's only one way to eat a cream biscuit (Twist, Lick, Dunk), we challenged it. And we had a chocolate cream biscuit shaped like a star. So we said, every star sign has their traits and every star sign will eat a ChocoStars their way. So instead of one film, we made 12 films for 12 star sign. Used FB and Meta to target specific films to the respective star sign and generated a whole lot of engagement.VIEW THE SPOT  This film turns a murder investigation into a light-hearted twist centred around the new Cadbury Perk.VIEW THE SPOT  Put Finolex wires in your home is the message in a new spot from Enormous Brands, India VIEW THE SPOT  In a world where life has become a whirlwind of tasks and distractions, Cadbury Bournville is inviting people to rediscover the beauty of savouring the moment. With its latest campaign, created by Ogilvy India, âDonât Rush Itâ, Mondelez India brings to life a powerful message of embracing and relishing the present, encouraging consumers to pause and truly experience the delectable notes of the rich Bournville and rediscover the beauty of savouring lifeâs finer details.VIEW THE SPOT  Last month, Cadbury 5 Star and Ogilvy Mumbai partnered with Netflixâs Squid Game 2 to launch a unique contest open to everyone in India. The symbols Circles, Triangles and Squares play a significant role in the popular Korean show and feature everywhere, from the games to the masks of the guards who run the games. In keeping with that theme, the chocolate brand announced a jackpot on finding the Cadbury 5 Star packs having a Circle, a Triangle and a Square symbol from Squid Game,, VIEW THE SPOT |
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To promote the need for original brand names in a world full of deja vu branding.
They get the food there fast in a new spot for Swiggy 
Creative Concept ad only. This is a fanboy tribute to Microsoft design & UX. 
The sweat freedom. Run
UOMO urban sun barrier helps every man outplay the sun
A snarky new campaign on what all can go wrong with a brand name.