Seen and noted

Magners has been crafting real Irish cider for over 90 years using only the finest irish apples – that’s why every bottle has a golden foil seal. This foil however, has become more than a signifier of quality, it's become a ritual that's part of the Magners experience – consumers can't help but peel it off when enjoying an ice cold Magners. Following their ‘Real to Our Core’ film that leveraged the Magners iconic gold foil, the brand brought this ritual to life throughout Australia with an activation called ‘The Peelboard’ –

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