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Seen and noted
Survive the Drive: Spotify Playlists After studies found that 60-80 BPM music makes you a safer driver, NZ Police created Survive the Drive FM and Playlists. The first anti-speeding tool that lasts your entire journey. Along with a nationwide radio takeover, we also created Spotify playlists filled with songs to help keep drivers safe. Inspired by the Spotify interface, the print pointed you towards our specially designed Survive the Drive Playlists, encouraging you to save them before your get behind the wheel.Agency: FCB, New Zealand VIEW THE AD  To celebrate Children's Day in Nigeria, Zedi Africa, a young advertising agency, spotlights a child's creative rite of passage - from how they create art by writing and painting on walls in their homes to becoming great artists and storytellers in the future.VIEW THE PICASSO AD VIEW THE SHAKESPEARE AD VIEW THE FOUNDERS AD Ikea: IKEA Is Now Downtown IKEA Canada's much anticipated Toronto Downtown location opened this week. Given that home furnishing inspiration is core to the IKEA offer, inspiration became the subject of its social advertising to promote the new downtown store. In 'Window Shopping' IKEA Canada collaborated with Rethink to transform Toronto homes into showroom displays. Windows of real homes, reflecting real lives, became out-of-home ads for the IKEA Toronto Downtown - Aura store. VIEW OUTDOOR AROYA / GABY Inc., / Last Prisoner Project: Freedom Grams On 20 April, international day for cannabis, AROYA, GABY Inc., and Last Prisoner Project launched Freedom Grams, an innovative cannabis brand that comes in packages of 0.3, 3.5, 8.7, 18.0, and 23.5-grams - the exact amounts of cannabis for which others in the U.S. are currently incarcerated. With creative concept and communication developed by Serviceplan Group for longstanding client AROYA, Freedom Grams was made available through retail and distribution partner GABY Inc., with all proceeds going to Last Prisoner Project, a nonprofit dedicated to fighting for the release of cannabis prisoners through legal and legislative intervention. VIEW THE SPOT VIEW THE CONCEPT Netflix: Squid GameUkraine: Hidden Genocide On the 1st of April when russian army retreated from Ukrainian city of Bucha, the whole world witnessed atrocities they had left behind. Even Instagram was shocked and started blocking pictures and hashtags from Bucha massacre "due to sensitivity of the content". Realizing the necessity to spread the truth about tragedy made by russia, agency created a visual showing how such a policy prevents people from learning the truth about Ukraine. Agency: Isobar, Ukraine VIEW THE CONCEPT  Richard Johnson, head chef at Rambla, trained at Claridge's in Mayfair, London, one of Europe's finest five star hotels. He brings a touch of English class to the South Perth foreshore... so we brought a touch of English class to the airwaves.Agency: CREATE PLAY THE SPOT The Golf Clearance Outlet: DriveThere's driving your dollar further, then there's literally driving an actual dollar further - this ad does one to demonstrate how you can do the other by shopping at The Golf Clearance Outlet.Agency: CREATE PLAY THE SPOT  Sweetshop Shanghai has launched a product film for OnePlus' new device, the OnePlus 10R. Directed by Sweetshop's directing Duo Christian & Patrick, the film stars a character named Theo, who is a smart Gen Z guy in his twenties. He works hard in a legal firm and is keen to do well. In the film, Theo is caught in a time loop. He is stuck as his average phone doesn't charge quickly enough and it means he is missing out on all the better things in life. He is stuck in a recurring loop of charge-anxiety. For Theo, those extra minutes hovering around a charging cable make all the difference - he's always running late, he's unable to climb the corporate ladder, it makes him unlucky in love, and it makes his breakfast suck too. At the end of the story, Theo discovers how his life has turned around, and it's all thanks to his new OnePlus 10R phone. The phone has brought so much to Theo's world - great photos, good games, and a perfect device to have around when new love is blooming. The neater, richer and warmer cinematography emphasizes the key features of the phone: fast charging, the camera, the gaming capabilities, and the smooth experience. The micro-movie was filmed in Poland and the production took 3 days in various locations. It was shot as a cool cinematic independent-feature film, tightly cut and beautiful to watch.VIEW THE SPOT VIEW THE DIRECTOR'S CUT Guest Judge: Toby Talbot, CCO, Ogilvy Network ANZ This week's guest judge is Toby Talbot, chief creative officer at Ogilvy Network ANZ. Okay, so this may have something to do with the fact that my dear old mum has the onset of dementia, but I found myself genuinely moved by the Alzheimer's Society film. READ MORE MTV / Asian American Pacific Islander Heritage Month: To Be Frie Hound director Nicholas Lam has directed a 60-second spot for MTV to celebrate Asian American Pacific Islander (AAPI) Heritage Month. The commercial is currently airing nationally (US) across all all of the brands within MTV Entertainment Group and then list the channels (Paramount Network, MTV, VH1, etc.) and will be dropping across their social/online channels on 5/29. The piece features an all-AAPI cast and 90% AAPI crew. Notable talent includes Hollywood Asian A-lister Daniel Dae Kim who provided the V.O. narration, colourist Stephen Nakamura (Crazy Rich Asians, House of Gucci, Dr. Strange in the Multiverse of Madness, Gladiator, Zero Dark Thirty, etc.), two-time Grammy winning composer Christopher Tin, and stylist Kentaro Kameyama (winner of Project Runway Season 16), who all participated out of support for increased global AAPI visibility.VIEW THE SPOT  Women's health company, Hertility, has released an empowering new film, created by female-founded creative content agency Be The Fox as part of a digital brand campaign. The film was designed to spotlight gender bias in healthcare and whistle blow society for using a woman's hormones against her. It's a call to open up the conversation and get women to take their hormones into their own hands. VIEW THE SPOT Allianz Ireland: You Write It. We Underwrite It. Allianz Insurance today unveils the latest chapter of its new campaign that shares a powerful message of writing one's own future with the support of Allianz behind them. The 'You Write it. We Underwrite it' campaign will feature different scenarios where people pursue their dreams and inspire us to live life to the full. This new multi-channel and phased campaign will air nationwide across digital, social, radio and will feature a brand new TV commercial, created by In the Company of Huskies. This is the latest campaign from Allianz and follows on the most recent 'The World's Strongest Women' campaign as part of its three year partnership with Women's Aid, a campaign that has already received two merit awards at The One Show and was awarded Best CSR Campaign in the AIMS Awards last week. VIEW THE SPOT  In a truly collaborative effort, LOLA MullenLowe, GOLIN London, MullenLowe Profero have brought together legendary chart topper Kylie Minogue and South Korean dance music icon Peggy Gou as part of an innovative collaboration with Magnum ice cream. The centre point of the collaboration, which launched today at Magnum's home at Cannes Film Festival, is a supercharged and rearranged version of the 2001 classic 'Can't Get You Out of My Head', two decades after the single's debut. VIEW THE SPOT ZonaJobs: Behind the most important job Political communication, especially, before an election, at least in Argentina, is practically based on promises. Future actions that the candidates say they are going to do but that do not correlate with reality. For the Primary, Open, Simultaneous and Mandatory (PASO) elections that were held in Argentina to define the list of candidates that would represent each political party in the November legislative elections, the independent agency Togetherwith and the market-leading job portal Zobajobs changed the focus of the political communication with a disruptive local campaign. How much would voting intention change if, instead of just listening to the candidates' promises, we revealed their preparation to take office? VIEW THE SPOT Sanlaap: Snap The Supply Chain Wunderman Thompson India has collaborated with Sanlaap, a Kolkata-based NGO that rescues and rehabilitates trafficking survivors, to create 'Snap The Supply Chain', an outdoor poster campaign integrated with AR technology to captivate and engage with audiences, taking them along a journey of realisation, from problem to solution. Studies show that human traffickers operate through sophisticated supply chains. Victims find themselves caught in a horrific journey, kicked on from handler to handler. A cruel passing game perfected by its perpetrators, making it almost impossible to find and rescue them. Most people are oblivious to the operations of human traffickers.VIEW THE CONCEPT Casa Protegida Julia de Burgos: Invisible Bruises Bruises are the most common injuries observed on victims of domestic violence. However, they can be almost impossible to detect on victims with darker skin tones. This fact can be detrimental to the victim's legal case against their attacker. Casa Protegida Julia de Burgos wants to create awareness and legislation to end racial disparities for victims of domestic violence by improving bruising documentation.Agency: OneightyFCB VIEW THE AD  'More to Explore', a new print and OOH campaign for Chupa Chups, visually transforms the delight of enjoying a longer-lasting lollipop into an expedition to the majestic universe of taste. The eye-catching campaign conceived by Serviceplan Group and crafted by Illusion CGI Studiomade the product the star of the imagery, embracing every detail from surface to air bubbles and translucent gum core: an XXL eye-candy. Serviceplan worked closely with innovative CGI studio Illusion in Bangkok. And the mission is fruitful: stunning details combined with the vibrant colors of the four iconic Chupa Chups flavors - Cola, Apple, Strawberry and Tutti Frutti - open up imaginative new worlds, ready to be discovered.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Even if in many countries Covid19 isn't an emergency anymore, in some other places the epidemic continues to spread, in a very threatening way. That's why fake news about anti Covid19 vaccines are still dangerous. And that's way those fake news must be fought. Urban Vision, one of the most important publisher of advertising spaces in Europe, decided to proactively use its spaces to fight fake news about anti-Covid19 vaccines. How? By taking the most shocking fake news from the anti-vaccines channels and showing them on a huge 3D billboard. This billboard was installed in a cental street of Milan, where massive anti-vaccines protests took place, blurting out the truth to protesters. The campaign, created by The Big Now/mcgarrybowen, Milan, generated spontaneous press impression, becoming a concrete support for the Italian Health Institutions for the vaccination campaign.VIEW OUTDOOR Less Mess Storage Solutions: Fashion What does it feel like to live in an office or home when it is full of too much stuff? Our average home size has been shrinking in recent years, particularly in urban areas. The average household already had too much stuff, but during lockdown we furiously filled our houses with more. Amazon deliveries, home gyms, exercise bikes, new kitchen gadgets, more children's toys which all create clutter and mess. Too much clutter can feel debilitating. It creates stress, and can make us feel crushed. This week Polish self-storage company Less Mess launches 'Crushed by Clutter', its first major brand campaign to create awareness of Less Mess and highlight the need for self-storage. The outdoor campaign was conceived by independent creative agency Mamapool and will feature 10m x 20m poster sites on Less Mess' 15 self-storage locations across Poland and the Czech Republic. VIEW THE FIRST WEB FILM SPOT VIEW THE SECOND WEB FILM SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR Missing People / International Missing Children’s Day: Help Fi Engine Creative has reinvented the missing person poster - re-thinking the standard design and introducing a high-impact live portrait - for UK charity Missing People to coincide with International Missing Children’s Day. The striking, high-tech digital posters show a 'live' image of the missing person appearing to move their eyes, smile and make facial expressions. They feature three people, Leah Croucher, Finn Layland-Stratfield and Alexander Sloley, who are currently missing in the UK. VIEW LEAH OUTDOOR VIEW FINN OUTDOOR VIEW ALEX OUTDOOR Puma / Manchester City: Missing Shirts Premiership football club Manchester City have launched their new 22/23 season kit which is designed by PUMA with a retro feel. The kits are inspired by legendary midfielder, Colin Bell who is widely regarded to be one of the club's finest-ever players during the late 60s and 70s, and the design pays homage to an amazing legacy while looking to the future of the club, and fan culture of today. With the concept of 'Play Forever', the new kit takes the iconic Man City sky blue but uses a central club crest to evoke the City shirt designs of the past. The outdoor awareness campaign was created by independent creative agency DUDE London with media placements consisting of teaser digital OOH billboards and flyer style static posters leading up to the big reveal of the new kit. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Penguin Random House: The Unburnable Book To raise awareness about the proliferating book banning and educational gag orders in American schools nationwide, and to raise money to support PEN America's crucial work to counter this national crisis of censorship, Margaret Atwood and Penguin Random House have partnered to create The Unburnable Book, a fireproof edition of Atwood's prescient - and often banned - novel The Handmaid's Tale, featuring the iconic Handmaid imagery by designer Noma Bar. In a launch video announcing the project, Margaret Atwood herself can be seen 'testing' a prototype with a flamethrower. This single-copy special edition of The Handmaid's Tale was produced by Rethink, an independent creative agency, and fabricated in Toronto by the graphic arts specialty and bookbinding atelier The Gas Company Inc. The Unburnable Book was manufactured by print-and-bindery master craftsman Jeremy Martin. Fireproof materials and processes were researched and tested by Doug Laxdal.VIEW OUTDOOR AMBER Alert Europe: Think Before You Share - Birthday To mark International Missing Children's Day, AMBER Alert Europe, non-governmental organisations (NGOs) in the field of child protection, and law enforcement officers from around the globe launch a new campaign with the motto 'THINK BEFORE YOU SHARE'. The campaign is dedicated to raising awareness around a topic that has increasingly become an issue for minors over the past years - sharing self-generated naked images, VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD Five Star Chicken: The Movies That Made (From) Us BBDO Bangkok together with Five Star Chicken have released an ad for all generations and while thousands of ads are distributed daily, this particular ad named 'The Movies That Made (From) Us' cashed in on people's tastes. All brands from the 80s share one problem, namely "generation gaps", just like Five Star Chicken. Having been Thailand's top chicken brand for over 37 years. BBDO Bangkok came up with the concept "Chicken that connects generations together", as no matter what conflict you have - be it politics, music, fashion or even how to raise your child - what you all share is the love for chicken. VIEW THE SPOT The Institute for Canadian Citizenship: The Disparity Coin To mark the 75th anniversary of the Canadian Citizenship Act, the Institute for Canadian Citizenship (ICC) has launched a new campaign for Canadian Citizenship Week (May 23rd-29th) to remind Canadian citizens of the benefits of immigration. While two-thirds of Canadians acknowledge the benefits immigrants bring, newcomers remain systemically underemployed relative to their Canadian-born peers, causing many to reconsider staying in Canada. To dramatise this employment discrepancy, the ICC has created The Disparity Coin, a virtual commemorative coin powered by Statistics Canada data on immigration and employment. VIEW THE SPOT G-Star RAW: Wear Your Denim Till the End We believe in making denim that lasts a lifetime. Or even longer. Raw denim gives you another look at every stage of life. So embrace the wrinkles, the lines, the scars and the scuffs. Think responsible. Wear your denim till the End.Agency: The Family Amsterdam. VIEW THE SPOT  Even though we're starting to understand there's better options out there, our muscle memory has our thumbs hitting that same black app every time we need a ride. Habits are hard to break. Especially bad ones. So sometimes when you just can's shake it. It's time for intervention. But interventions only work when they're held by those you love the most. Like say... Your nana. VIEW THE SPOT PLAY THE ROSIE'S ENRAGED SPOT PLAY THE HEAVY STUFF SPOT PLAY THE PARKING PROBLEM SPOT PLAY THE PROJECT PROMOTION SPOT PLAY THE KEV'S LATE SPOT China National Anti-Fraud Center: Operation Scam Due to the fact internet fraud are becoming endless in China. The China National Anti-Fraud Center, the largest social network as well as payment platform in China, decided to partner with Tencent in House to remind people to be careful with their money via this new 'Operation Scam' campaign. This is the first brand communication of the National Anti-Fraud Center. In order to resonate with the public, they decided to use animation and create a fun story about an animal farm to promote the idea. VIEW THE SPOT Samsung Electronics: A BESPOKE Original Series Samsung Electronics promotes its new 2022 BESPOKE refrigerator lineup with a spot created by Cheil Worldwide Seoul that chimes in with Millennials and Gen Zs' work-from-home lifestyle to trending memes. Samsung has been carrying out ads that convey the diverse lifestyles and tastes of users for the BESPOKE refrigerator range that has allowed personalization of fridges' colors, materials, and modules. The latest is no exception as it sees people with obsessions in out-of-the-world settings feel satisfied, thanks to the BESPOKE refrigerator. The latest spot called "A BESPOKE Original Series" highlights how BESPOKE refrigerators can cater to the needs of users regardless of one's taste or any form of food obsession with its newly upgraded functions. The film is composed of five different stories of five people with distinct obsessions and how they each use the BESPOKE refrigerator, delivering the message that any obsession is respected by BESPOKE. VIEW THE SPOT Colonial First State: When I Grow Up Traditionally, Australians are meant to retire happily after 40 years of work, but many reject the stereotypes of retirement, which no longer match the expectations or desires of many Australian pre-retirees. Many people are seeking to enter this new phase of life on their own terms, injecting it with new purpose and a desire for ongoing fulfilment and meaning. 'Retirement' is the beginning of their second half. A second half that isn't defined by what they did in their first half.VIEW THE SPOT GC Aesthetics: Happy to be Censored Get ready to take the final step to feel completely recovered: Reconstruct your nipple.Agency: BeX VIEW THE SPOT  Furniture company Koala releases 'When Life Unfolds,' showing Aussies how their trusty sofa beds can get you out of any jam in seconds.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT  Havas Istanbul and Finish Turkey have redesigning the Finish Rinse Aid cap, turning it into a perlator once the bottle is finished. The campaign launched on World Water Day.VIEW THE SPOT  Monster problem about to hit? Collaborate, innovate, and solve problems of any size, together in Miro.Agency: Opinionated VIEW THE SPOT VIEW THE MAKING OF SPOT  For parents it's a familiar predicament, you've spent all day looking after the little one, but now they're finally asleep, and you've actually got a precious bit of free time, - so what are you going to watch? Directed by HunkyDory's Thomas Beug, this spot from Sky Creative showcases how Sky Q helps out a pair of new parents when time is of the essence and the brain is too fuzzy for clear decision making! With myriad streaming services all under one roof, the weary couple are able to quickly settle down for a night of entertainment (or so they think!) VIEW THE SPOT Peas Of Heaven: Field of Plant Based Meat The plant-based category is full of lofty promises about saving the world, with brands competing against each other in who's the most serious. Swedish alt-meat brand Peas Of Heaven wants to do the complete opposite in their first-ever brand campaign. In the spot, burgers, meatballs, and sausages are actually growing on fields, just like the green pea - one of the main sources of protein in Peas of Heaven's products. That's the main idea behind the campaign. The campaign was developed in cooperation with agency partner Forsman & Bodenfors.VIEW THE SPOT Burger King: Hot Chili Lovers It's well known that the temperatures can get quite extreme during the summer months across the Arabian Gulf countries. With a hot collection of sandwiches ready to be launched, Burger King wanted people to know that things could heat up even more. In the ad, by Wunderman Thompson Dubai, the sandwiches of the Hot Chili Lovers collection are so hot that can raise the temperature just enough to trigger fire alarm systems. The ad also taps on the huge food culture in the Arab world, and how they will not let anything keep them from enjoying delicious meals. VIEW THE SPOT |
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An adv for Sartori wine.
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