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OUTDOOR & INTERACTIVE
X by Long White: The Sugar Liquidation Sale I'm Gary. You might know me as the ninth runner-up in Central Aucklandâs Salesman of the Year Awards, 2004. Iâm also the guy who sells sugar. Steady hours, sweet perks, itâs a pretty good gig. Well, it was until the Long White marketing team strolled in all excited, saying the delicious new RTD was âgoing to be zero sugar.â Zero. Sugar. Good for them. Meanwhile, Iâm here knee-deep in unused sugar, trying to keep the ants off the forklift while I figure out what to do with it. I tried mixing it into my coffee, then my cereal, then my compost. Nothing made a dent. VIEW 2 OUTDOORS PlayStation Australia: It Happens On PS5 A life-size spaceship arrived through a mural in Brisbaneâs Fortitude Valley, marking the first real-world activation for the 2025 global PlayStation brand campaign - It Happens on PS5. Fans were invited to view the special build, spot some easter eggs, and envision the wild chain of events that could have led to the incident while influencers were sent to the site as part of an âAlien Investigation" team to discover the shipâs origins. VIEW OUTDOOR VIEW THE CONCEPT Knorr: Sinigang Bowl A 59-foot diameter fountain in Mall of Asia, the biggest mall in the Philippines, was turned into a giant Sinigang bowlâFilipinosâ beloved tamarind soup. Each vegetable and meat slice, reaching dimensions up to 18 ft., were made with curves and texture to appear as realistic and crave-worthy as possible. The water in the fountain was dyed the same rich color of Sinigang. Perforated hoses at the fountainâs base were connected to smoke machines, giving the illusion of rising steam from a piping hot bowl of soup. The steam was also infused with Sinigang essence, allowing the soupâs signature sour savory-aroma to waft into the air. Several publications and news outlets featured the giant installation after Knorrâs mouthwatering display stirred up quite the clamor.VIEW OUTDOOR Testicular Cancer NZ: Basketballs The Fondle Filter reminds guys of a truth they already know - it's fun to play with balls. Using Snapchat's AR tech, the Fondle Filter turns any ball or round object into testicles to prompt young guys to check their own. Golf balls, eggs, your mate's bald head, you name it, if it is round it's game on.VIEW 6 OUTDOORS VIEW THE CONCEPT XXXX Gold: Lure Lager XXXX has been the beer of Queensland for 145 years and is committed to protecting 'the good life'. A life that revolves around the great outdoors and living life near the water. However Carp, an invasive fish species are breeding uncontrollably in the waterways, destroying aquatic vegetation that's pivotal to keeping the waterways clean and which help purify agricultural runoff before it reaches the Great Barrier Reef. To help solve the Carp problem we turned cans of XXXX beer into lures, and an invitation to fish.VIEW THE CONCEPT VIEW OUTDOOR International Amnesty: True Love Does Not Kill In order to raise awareness about femicides and the causes that produce them, Amnesty International and the agency creatively led by Mauricio Fernandez Maldonado, issued warning messages using the city's graffiti. The campaign "True love does not kill" is an innovative and simple idea, which uses more than 450 graffiti in the city to alert women and raise awareness of the reality of Peru, a country where femicides are growing year by year.VIEW OUTDOOR Raising The Roof: Tent A Poncho Raising the Roof and Courage Canada have launched this 'Streetswear by RTR' awareness campaign. The streetswear collection features clothing that doubles as aid for the homeless.VIEW ROOF TENT OUTDOOR VIEW CARDBOARD CARGOS OUTDOOR VIEW TEDDY OUTDOOR VIEW KICKS OUTDOOR VIEW RTR OUTDOOR VIEW THE CONCEPT Chatime: Satisfy Your Strange Chatime, Australia's leading bubble tea franchise, is inspiring and rewarding young Australians for 'satisfying their strange' with a new brand platform and innovative AR campaign. Each execution invites people to 'Satisfy their Strange' by scanning a QR code that takes them to a highly unusual AR experience on Instagram featuring one of the characters. If viewers watch for long enough, some of the characters will even reveal a promo code with a Chatime discount.Agency: Special Group VIEW THE CONCEPT VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR NRMA Insurance: RAMP RATER In an Innovative first NRMA Insurance collaborated with Google to create 'Ramp Rater' within Google Street view to rate the difficulty of boat ramps with a simple badge on each ramp embedded directly into the Street View platform. Users can also click on the ramp to browse other boat ramps in the area or go to our dedicated NRMA Boat ramp online hub for more detailed information on each ramp across NSW and QLD.Agency: Thinkerbell VIEW OUTDOOR VIEW THE CONCEPT Helsinki Airport: My Helsinki Airport TBWAHelsinki showcase how Helsinki Airport is dedicated to its passengers by allowing them to make it there own via the https://myhelsinkiairport.fi/ website.VIEW OUTDOOR VIEW THE HOW TO NAME IT CONCEPT Old El Paso :Slam Dunk Mess Free Challenge Following a highly successful 2020 campaign, Nick Kyrgios has again joined forces with Old El Paso to bring back the #MessFreeChallenge. This time he's created a basketball Slam Dunk version of the viral challenge, to prove the Old El Paso Tortilla Pockets truly deliver on mess-free Mexican: with a Tortilla Pocket in one hand and basketball in the other, Kyrgios surprised his 2 million followers with a monstrous slam dunk to begin the Old El Paso Slam Dunk #MessFreeChallenge with a bang.VIEW THE KYRGIOS CONCEPT VIEW THE PARKER CONCEPT VIEW THE DRUMMOND CONCEPT VIEW THE WIGGINS CONCEPT VIEW THE FAGBENLE CONCEPT VIEW OUTDOOR Jeep: Grand Land Jeep has for years inspired Australians to 'Don't Hold Back' and get out there and explore this amazing country. However, for some people they need an extra incentive to get out beyond the city limits. So, Jeep is giving one lucky person a reason to get away more often with the ultimate reward the chance to win a big chunk of rural Aussie land if they test-drive a Jeep Grand Cherokee.Launching with a website, TV, press, outdoor, digital, social and PR, the campaign communicates: The Grand Cherokee is packed with features for all-terrain performance, the only thing missing, is somewhere to drive it. VIEW THE SPOT VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT VIEW THE THIRD CONCEPT VIEW OUTDOOR Wild Secrets: Know Me Aussie women aren't reaching the same highs as men in the bedroom, orgasming 30% less often during sex. To tackle this issue, WildSecrets.com.au has launched the 'Know Me' campaign addressing Australiaâs lack of basic understanding about the clitoris the quintessential portal to female pleasure.VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT VIEW THE THIRD CONCEPT VIEW OUTDOOR Cactus: Make Putin Cry Denver-based creative agency Cactus initially launched their self-funded Citizen Impeachment effort earlier this year during the impeachment hearings. Now, they are reviving the effort ahead of the November 3 election with a :30 ad on Facebook and Instagram targeting four battleground states: Florida, Michigan, North Carolina and Pennsylvania. Within those states, Cactus is focusing their messaging particularly on women and moms aged 18-40 in the top 3-5 counties that have the highest estimated projection of registered Democrats. VIEW PUTIN OUTDOOR VIEW GRAB OUTDOOR VIEW FIRED OUTDOOR VIEW THE CONCEPT countercovid.com.au: Counter Covid Independent creative agency, By All Means, is encouraging punters to help pubs stay afloat and counter Covid-19 simply by ordering a counter meal. Countercovid.com.au not only provides Melburnians with an online directory of pubs offering takeaway or delivered counter meals, but, with the help of supporting partner, Moon Dog Brewing, offers punters a free tinny of Old Mate Pale Ale with every counter-y ordered.VIEW OUTDOOR VIEW THE CONCEPT #SendingLove Grand Visual has created #SendingLove, a digital Out of Home campaign which uses billboards around the world to send messages and photos from the safety of your home during COVID-19.VIEW THE INTERACTIVE CONCEPT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Go Vilnius: Amazing Wherever You Think It Is Vilnius, the capital of Lithuania, is launching a new campaign that is making fun of its own obscurity among travel destinations globally. The campaign, created by Bechtle & Milzarajs and called "Vilnius: Amazing Wherever You Think It Is," follows the tradition of the award-winning "Vilnius - the G-spot of Europe" campaign, which claimed that "nobody knows where it is, but when you find it - it's amazing." The idea to use the city's obscurity as a tool to draw more tourists is also backed by data. VIEW THE CONCEPT VIEW TOWER OUTDOOR VIEW CHURCH OUTDOOR VIEW CATHEDRAL OUTDOOR The Insurance Brokers Association of Canada: Dot Dot Dot Our client, The Insurance Brokers Association of Canada, has partnered with the Canada Safety Council on an awareness campaign. We develop a GIF that leverages the familiar incoming text icon, turning it into a streetlight. But text messaging is only part of the problem. Eating while driving is also a culprit, and we have developed a second execution that tackles this. Agency: Agency59 VIEW THE CONCEPT VIEW OUTDOOR Länsförsäkringar (insurance company): DE:VICE In recent years, analysis of how our screen habits affect our lives has sparked fierce debate, as well as becoming a popular topic of conversation that most of us can relate to. This year, a simple box that your friends and family can park - and leave - their mobile phones in has been named as "Christmas present of the year" in Sweden: evidence indeed that the topic of screen-time shows no sign of going away soon. Agency: Stendahls VIEW OUTDOOR VIEW THE CONCEPT Västtrafik: 30,000 Cars When Vasttrafik, a Swedish public transport company, handed out 30,000 free trials, they chose an unusual approach. This mesmerising toy car installation was built to show the insanity of bad traffic - and the impact of people taking the bus instead. The campaign - created by Swedish agency Forsman & Bodenfors - aims to reduce traffic congestion and carbon emissions. Research shows that a minor reduction in traffic have a big impact on gridlocks. So Vasttrafik's latest campaign is offering free-trial passes to 30,000 motorists, representing 15 percent of daily car commuters in the region. VIEW THE CONCEPT VIEW OUTDOOR Dublin Canvas Project: Mixtape for Dublin Dublin designer Gavin Feiritear of creative agency In The Company of Huskies has transformed a traffic-light control box into a giant cassette mixtape as part of the Dublin Canvas project. The artwork can be found on the corner of Wexford Street and Kevin Street, a stoneâs throw from the iconic Whelan's music venue in Dublin. Included on the back of the cassette is a selection of songs by Irish musicians which was inspired by the city itself. The playlist features contemporary Irish artists like Lankum, Fontaines D.C., The Gloaming, Loah, Strabe and Caleb Kunle, along with sounds from Dublin icons Phil Lynott, U2 and Brendan Behan.VIEW THE CONCEPT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Lima Airport Partners: The Other Check-In, 2 At Jorge Chavez Airport, thousands of people check-in boarding their flights. But there is a self check-in that can save something more important than a flight. Lima Airport Partners presents 'The Other Check-In,' a space where a doctor showed step by step how to do a breast self-exam. Agency: SrBurns, Peru.VIEW THE CONCEPT VIEW OUTDOOR The Kraken Black Spiced Rum: Release The Kraken Spiced Caribbean rum brand The Kraken is launching an interactive out-of-home campaign using augmented reality (AR) to invite people to star in their very own advertisement with the mythical sea beast. Planned by Media Campaign and created in conjunction with Ocean Labs for Proximo Spirits, the eight day campaign breaks across Oceanâs The Loop city centre screens in Manchesterâs northern quarter on October 24, ending on Halloween.VIEW THE CONCEPT VIEW OUTDOOR Macy's: Remarkable Shot Just in time for Summer, Macyâs has rolled out two new activations across its social media channels, enabling the brand to engage with their consumers in unique and unexpected ways. One activation, The Remarkable Shot, turned Macyâs Instagram followers into the photographers on Macyâs latest shoot. The brand filmed models on set posing for the camera and posted the videos on Instagram Stories. Viewers replaced the photographer by using the screen capture tool on their phone to take the most remarkable shot. The winning shots were featured as a social campaign as well as on Macys.com, along with the handles of the âfashion photographersâ who captured them. The second activation centered around the heat of the summer, and asked a specialist to create four Glam Ice Pops that were shaped like real dresses available at Macyâs. The Pops were then live-streamed melting from the Herald Square flagship rooftop, while viewers were asked challenging questions to win a prize. Macyâs placed the answer on the stick of the Glam Ice Pops, so viewers could get the answer if they watched the pops melt entirely. The four followers who answered first left the game with a new summer dress from Macyâs. Agency: BBDO New York.VIEW THE CONCEPT VIEW AMBIENT OUTDOOR Dice: Can You Hack It Dice, the job website for technology professionals, has a novel proposition to help job seekers get noticed: We'll put you on a billboard, if you can hack your way into it. On April 5th, Dice activated seven mobile billboards in an interactive hack-a-billboard competition. Successful hackers will win bragging rights and their name showcased on the billboard itself, plus some serious geek swag. The Can You Hack It campaign, created by independent creative agency Barkley, is targeting tech corridors in NYC, San Francisco, Atlanta, Salt Lake City and Charlotte. The CMS can be hacked by guessing the correct passwords for all 13 levels, with each level offering a series of challenges that include informational search, crypotogy, decoding, mathematical problems and more than a few broken lines of code that need to be fixed. VIEW THE CONCEPT VIEW OUTDOOR Newcastle City Council: 360 Reasons You Should Be In Newcastle To convince young professionals to make the move and set up their careers in Newcastle, we wanted to show the city in a surprising new light. The idea for the campaign was driven by a simple truth - Newcastle is a city full of diverse and unexpected experiences, and if you didn't know any better, you could guess they were in any great city anywhere in the world. Using the Z Cam V1Pro, the world's leading 3D 360 VR camera, we shot eight locations in and around the city to create our core content film. The film was then put to the test in a public activation, where we asked people to pop on a VR headset and try and name all eight amazing locations. The twist being that they were all in one incredible place. Newcastle.VIEW OUTDOOR 20th Century Fox: War for the Planet of the Apes For "War for the Planet of the Apes" release film, 20th Century Fox with 5SEIS agency implemented an interactive window display in the heart of Palermo, Buenos Aires.VIEW OUTDOOR Public Transport Victoria: Melbourne By Bus Public Transport Victoria and GPY&R Melbourne have joined forces in a new campaign the'World of Melbourne by Bus' to encourage locals to use buses while enjoying the sights of Melbourne.VIEW FOOTSCRAY 1 OUTDOOR VIEW FLEMINGTON OUTDOOR VIEW FOOTSCRAY 2 OUTDOOR VIEW BRUNSWICK OUTDOOR VIEW NORTHCOTE OUTDOOR VIEW SOUTH MELBOURNE OUTDOOR VIEW ST KILDA OUTDOOR VIEW PACIFIC OUTDOOR VIEW WERIBEE OUTDOOR VIEW PORT OUTDOOR VIEW MELBOURNE OUTDOOR Protect Ihumatao The campaign parodied proclamations from 1863 when Governor George Grey issued posters around Auckland demanding Maori allegiance to the crown and threatening evictions.These modern-day versions of those posters provoked passers-by threatening evictions of the current (mainly) white owners.This in turn drove those onlookers to a website that explained that once again, Maori land was being sold off to the rich.And thousands are now digitally occupying the threatened land.Agency: Sugar & Partners, Auckland VIEW OUTDOOR VIEW THE CONCEPT ALS Netherlands: Dead Patient Posters The outdoor posters from the ALS Foundation Netherlands, featuring campaign statements by patients who have already died, are wellknown throughout the country. Combined with video and kinetic technique their fundraising appeal becomes even more personal. Agency Publicis AmsterdamVIEW OUTDOOR VIEW THE CONCEPT |
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