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Seen and noted
 Burger King has partnered with Cheil Worldwide Seoul to create tattoos with reward barcodes embedded inside to let more customers enjoy the newly upgraded Whopper introduced in South Korea last April. Coined âWhopper Tattoo,â Burger King Korea launched a unique seasonal campaign as part of its âFlame-Grilled Tasteâ project, which celebrated Burger Kingâs 40th anniversary entering South Korea. In July and August, people could spot the Tattoo King striding down the crowded streets of Haeundae, Busan and Gangnam, Seoul,VIEW OUTDOOR  Unlisted's 2veinte continue to paint the town 'retro' with their transportive new film for Samsung's latest Tab.Produced by Unlisted in collaboration with PlanIt Production and Cheil Worldwide Korea, the film was commissioned for Samsung's global product event Samsung Galaxy Unpacked this year held in Seoul, Korea. The monumental launch, was a tour-de-force of innovation and craftsmanship from the products to the production.VIEW THE SPOT Dot Pad: First Smart Tactile Graphics Display for Visually Impai Dot Inc. continues to create innovative tech to improve the lives of blind and visually impaired communities worldwide with the Dot Pad, whose tactile display makes images touchable. While most people rely on visuals to understand complex topics, the 285 million blind and visually impaired people worldwide are left out. Tactile books are scarce, expensive, and impractical. Audio descriptions fail because sometimes words just aren't enough to explain complex information.Dot Inc. with creative direction by Serviceplan Innovation launched the Dot Pad, a game changer in accessibility tech. VIEW THE SPOT Samsung Electronics: A BESPOKE Original Series Samsung Electronics promotes its new 2022 BESPOKE refrigerator lineup with a spot created by Cheil Worldwide Seoul that chimes in with Millennials and Gen Zs' work-from-home lifestyle to trending memes. Samsung has been carrying out ads that convey the diverse lifestyles and tastes of users for the BESPOKE refrigerator range that has allowed personalization of fridges' colors, materials, and modules. The latest is no exception as it sees people with obsessions in out-of-the-world settings feel satisfied, thanks to the BESPOKE refrigerator. The latest spot called "A BESPOKE Original Series" highlights how BESPOKE refrigerators can cater to the needs of users regardless of one's taste or any form of food obsession with its newly upgraded functions. The film is composed of five different stories of five people with distinct obsessions and how they each use the BESPOKE refrigerator, delivering the message that any obsession is respected by BESPOKE. VIEW THE SPOT Korean National Police Agency: Hope Tape On International Missing Children's Day (May 25), Cheil Worldwide and Korean National Police Agency (KNPA) announced the launch of 'Hope Tape', a campaign to help find long-term missing children. In South Korea, 661 children have been missing for over one year, and 638 of those have been missing for more than five years. Cheil created a new packaging tape, called 'Hope Tape' which contains details of 28 children who have been missing for a long time. With 'Hope Tape', boxes delivered to every corner of the nation will be transformed into a new medium to spread information that are crucial in finding missing children.VIEW THE CONCEPT fiits.: Fill in the Space With Fiits gif Sticker Fill in the space with fiits gif sticker. fiits is a furniture brand that produce only small furnitures such as stools, coffee tables, side tables, sofa table, and etc. fiits is from South Korea. And the brand fiits stands for fill in the space. In order to raise awareness of the brand, fiits has created the small furniture gif stickers to fill in your space by utilizing giphy's gif platform.Agency: Just In Case VIEW THE CONCEPT Pampers: Your Baby’s Dream Never Stops A unique animated ad for Pampers from Serviceplan Korea has launched online in Korea. Inspired by the fact that Pampers is known in Korean as 'Night Diaper,' the animation shows a baby's dream as he goes on an adventure in a boat made from his cot, all the while sleeping comfortably wearing a Pampers diaper in his Mother's arms. VIEW THE SPOT  In Korea, soju and beer dominate the alcoholic drinks market. But with the country's largest selection of wine, e-mart wanted to change the perception of the category - which many see as a drink only for special occasions. The charming campaign is set in a remote Korean village and features grandmas and grandpas embracing wine in their own unique ways throughout their daily lives - dispelling the idea that wine is a fancy drink. With their strong rural dialect, they convey to the viewers that 'Wine Is Normal', and you don't need to know about it, just drink it!VIEW THE SPOT Samsung Galaxy: Galaxy Studio Ikseon Dong We turned the every alley, store and place of Ikseon-dong, one of the most well-preserved traditional Korean villages with many popular photo spots for millennials, into the Galaxy S10 pop-up store. By allowing them to take the Galaxy S10 out in the streets and stores, people could capture every moment they spend in Ikseon-dong with the device and naturally experience its functions. It brought more than 40,000 social buzzes in 30 days, while total of 324,000 people visited the Galaxy Studio Ikseon-dong.VIEW THE CONCEPT NEPA: Rain Tree In South Korea, whenever it's raining out, disposable umbrella bag dispensers are placed at nearly all the building entrances. It's to cover the wet umbrellas, so that floors are kept dry. However, this is a problem that causes more than 200M bags to be consumed every year. NEPA, an outdoor clothing brand, wanted to raise awareness on how using reusable bags instead of disposable ones can help the environment.The idea was to create a leaf-printed reusable umbrella bag by upcycling leftover waterproof fabrics, and specially designed tree-shaped hanger for drying them after use. As more people used and dried the bags on the tree, The "Rain Tree" became fuller and greener. Everyone could see their small actions making a difference in the environment. VIEW THE CONCEPT Samsung Fire & Marine Insurance: Firevase More than 10,000 residential fires occur in Korea every year but, despite the knowledge that having a fire extinguisher at home is like having a fire truck arrive immediately at a fire's early stages, as well as a recently passed law requiring all homes to have a fire extinguisher, a study showed that 58 percent of households still did not have one in 2017. The study also revealed that people who did have fire extinguishers at home stored them in hard to reach places or forgot about them entirely. Cheil Worldwide Korea turned its creativity to the problem, designing a product called "Firevase" which ingeniously disguises an extinguisher as a beautiful vase of flowers that looks great placed anywhere in the house. Firevase is also easier and safer to use than regular powder-type fire extinguishers. Users can put out a residential fire simply by throwing the vase into the fire. The exterior is made of up two layers and holds a non-irritating extinguishing agent made from rigid PVC for safety. The Firevase is designed to explode when it contacts the fire, releasing potassium carbonate to start a rapid cooling reaction that suppresses oxygen and smolders the fire. Beginning on September 1st, Samsung distributed 100,000 Firevases to customers, including to those who lived in areas designated by the Korean Government as "fire-prone," such as traditional Korean villages.VIEW THE CONCEPT The North Face Korea: Super Air Down Drone Attack In order to allow consumers to tangibly feel and experience the lightness of the Super Air Down, which would otherwise be known only by trying it on, we integrated âdroneâ that flies in the air while carrying light substances. (Because the actual The North Faceâs Super Air Down is less than 1kg, there was no problem with the actual execution of flying it on a drone.)Agency: INNORED VIEW THE SPOT DOT Mini: Making The World Accessable DOT Mini is the Worldâs first smart media device for blind and visually impaired people. Serviceplan Korea and Serviceplan Innovation are incubating DOT brand and Dot Miniâs concept and overall marketing consulting in partnership with the DOT Inc and cloudandco. Dot Mini is the first device that can access any digital text content on its own. DOT Mini is a life-changing device for the visually impaired. 200,000 books are already directly available through partnerships with big content platforms like Rakuten Kobo and Yes24. There are 40,000 units pre-ordered for global launch in late 2018.VIEW THE CONCEPT Nike: Airmaxline By tapping into avid Sneakerheads' passion for waiting in-line for the hottest new kicks, digital agency PostVisual, a J. Walter Thompson company, just created the first ever Hashtag queue, encouraging footwear fanatics to wait in-line on Instagram, to win a chance to buy limited edition Nike Air Max. View Case Study video.VIEW THE CONCEPT Molly’s Pet Shop: Hood House Over the last decade in South Korea, the number of house cats kept as pets has steadily increased. At same time the number of stray cats has also increased, but due to a lack of public awareness regarding animal homelessness, there is very little public support to help these animals. To raise awareness, and promote positive interaction between people and homeless animals, Molly's Pet Shop, an E-mart pet shop brand in South Korea first collected clothing donations from the public and local Goodwill stores. Then, the clothing was recycled and remade into portable cat shelters called Hood Houses. 2,000 Hood Houses were manufactured and given away to customers who voluntarily bought food for stray cats during a two-week period in December, 2017, at all Mollyâs Pet Shop locations in South Korea. Agency: Cheil Worldwide, SeoulVIEW OUTDOOR Busan Metropolitan Police Agency: Stop Downloadkill Cheil Worldwide and Busan Police recently launched a campaign in order to reduce hidden camera crimes in public places. In South Korea, hidden camera crimes have increased by 540% in the last 8 years from 807 cases in 2009 to 5,185 cases in 2016, according to the National Police Agency. As many of these illegally filmed videos show nude body parts of women or women engaging in sexual acts, the victims endure great suffering; some of them even committing suicide. To combat the issue, Cheil Worldwide created the "Stop Downloadkill" campaign to warn consumers of voyeurism contents. The agency and Busan Police made multiple 'fake' voyeur videos with warning messages and posted them online. In the end of fake videos, the woman suddenly turns into a ghost-like character, scaring the viewer. Subtitles appear as "You might be the one pushing her to commit suicide. Police are monitoring this site."VIEW THE CONCEPT Hyundai: Chatty School Bus During winter, when our car windows fog up, we all have the same experience of doodling on it? Inspired from those experiences, Hyundai Motor Group's 'Sketchbook window technology' was developed Based on the winning idea of Hyundai Motor Group's R&D Idea Festival, the 'Chatty School Bus Project' converts the most boring school bus into the most exciting school bus. Agency: Innocean Worldwide, Korea.VIEW OUTDOOR Samsung Gear Sport: Go Beyond Fitness Cheil Worldwide Seoul has created 'Go beyond fitness' , a new film for Samsung, in which the new Samsung Gear Sport, updated Gear Fit2 Pro and IconX products are positioned not just as tools to help improve fitness and sport achievement but overall wellbeing. The film creates an emotional connection to Samsung Wearables by broadening the appeal and relevance of the products beyond the category's conventional positioning around fitness bands for athletes and sports fanatics.VIEW THE SPOT GS Caltex: Kind Words Ringback Tone GS Caltex had found that customer services employees are burdened by verbal abuse & insults by ringing customers. Their work environement was frequently dealt by press media, however a solution to fix this matter was never found. GS Caltex created a Ringback tone to improve the working environment of customer service employees & actualized this idea as a solution by implementing Kind Words Ringback tone. Agency: AdQUA Interactive, Seoul.VIEW THE CONCEPT  Visa Korea has created this digital campaign to show their support to young South Korean soldiers and their families.VIEW THE SPOT Earth Hour: A Dumb Proposal Cheil Worldwide and WWF Korea held hands to create a campaign to increase participation of Koreans in Earth Hour, a global movement of turning lights off for an hour to fight climate change. In order to draw more Koreans to take action, Cheil Worldwide opened an event in the middle of downtown Seoul where a special street light was installed with the light switch placed high up on it. More than 500 people tried hard to switch off the light, and promised to participate in Earth Hour. Moreover, Cheil Worldwide created a proposal that suggests placing the switch higher than the construction standard, and sent it to construction companies, district offices, city halls and even met the Mayor of Seoul.VIEW OUTDOOR  FCB, Seoul presents this Irresistible Crispiness, Ritz Cracker product film made with ASMR sound design.VIEW THE SPOT  Initially, BMW was only perceived by the Korean consumers as an imported car brand with extraordinary performance. The level of awareness of the brand's promise called 'JOY' was not high. Thus, Innored Korea set the goal to communicate the clear and definite true nature of BMW to consumers and deliver the message of JOY. In order to deliver the value of BMW as the clear and definite essence, the experience of seeing and touching is essential to the consumers. VIEW THE SPOT Samsung: #BeFearless Cheil Worldwide Korea and Samsung Electronics have set out to help people overcome deep-seated fears with technology. Samsung's #BeFearless campaign, created by Cheil Worldwide, seeks to empower young people to face their inner fears that can be a barrier in daily lives - whether it's a fear of public speaking or heights - with the help of the immersive experience of virtual reality using Samsung Gear VR. Samsung and Cheil Worldwide held virtual reality training sessions to find out how an exposure to challenging situations through virtual experience can help people master their fears in real life. Among nearly 7,500 applicants from Germany, Austria, Russia, Romania, Bulgaria, Hungary and the United Arab Emirates, 27 selected people took part in the four-week training. After the training, participants were ready to face their fears, and celebrated their achievement by tackling situations which they never thought possible before - either by speaking in front of a large crowd at a theatre or by venturing a zip line ride.VIEW THE HEIGHTS CONCEPT VIEW THE PUBLIC SPEAKING CONCEPT  Gmarket and INNORED-Kinneir Dufort wanted to give people new but fun experience in making their smartphones clean. We thought it would be great to give people time to clean their smartphones while waiting for their drink at a coffee shop. Thus, we decided to create a toaster-shaped smart phone sterilizer considering fun experiences and the characteristics of a coffee shop. This is how Gmarket's''Green Toaster' was created.VIEW THE SPOT Iope: Makeup In Zero Gravity Ever wonder how Korean women achieve flawless, perfect looking skin? Watch this ultimate makeup challenge to see how the IOPE Air Cushion works in just 30 seconds. IOPE Air Cushion, the best selling cushion foundation in Korean beauty, gives you beautiful, glowing skin under all circumstances even in zero gravity. Agency: INNORED, Seoul.VIEW OUTDOOR Adidas Korea: Reebok Subway Battle Humans were naturally born to move for survival otherwise become nonviable. Constant movement is what brings physical fitness and activation. âConvenienceâ is the core reason that let people do various activities while seated. This brought us the conclusion that it is necessary to inspire these people and give them a reason to escape from the daily convenience. REEBOK ZPump provided motivation to people in correcting their attitude towards movement. This campaign was organized with the purpose of providing ordinary people with more healthy and enjoyable movements in their everyday life.The Campaign Idea from Innored Korea: VIEW OUTDOOR  The message âThe Real Life Companyâ represents AIA Koreaâs commitment to supporting people to protect what is really important in peopleâs lives. And it also contained the meaning that no matter what happens, there is a thing in life which don't ever give up on whatâs really important. This campaign began from our consideration regarding how we could help our consumers sympathize with and experience the message vividly. Furthermore, we hope to present sincerity of our message by cheering up young generation who are moving forward to achieve their dreams in this campaign.Agency Innored, SeoulVIEW THE SPOT Samsung: Look At Me Cheil Worldwide has launched their "Look at Me" application which is designed to help autistic children to communicate with others, Samsung has made it clear that it is committed to empower people to solve their problems. Children with autism usually do not make and sustain eye contact with others, but they like to interact with smart devices. Based on this finding, Cheil Worldwide, the incumbent agency, collaborated with researchers and doctors from Seoul National University and Yonsei University, both based in South Korea, to develop the app. Using the smart devicesâ camera features, children can learn to read a personâs mood, remember faces and take photos while displaying a range of emotions. After 8 weeks of test, it turned out that 60% of the tested children showed improvement in making eye contact and identifying emotional expressions.VIEW THE CONCEPT North Face: Rock Climbing Experience Shoppers at a North Face store in Korea were confronted by this clever ambient stunt. The store suddenly became a rock climbing experience when the floor below them stats to roll back and disappear. Then they are faced with winning a North Face jacket if they can reach the free item in 30 seconds. Agency: Innored, South KoreaVIEW THE CONCEPT  Life shouldnât be complicated. New LG campaign via HSAd, Seoul.VIEW THE DOCTOR SPOT VIEW THE COACH SPOT Samsung Curved UHD TV: The power of the curve Floria Sigismondi brings her avant-garde artistry to the advertising world to showcase the beauty of Samsungâs Curved UHD television, via this Cheil Worldwide Korea spot. High fashion meets high cinema in the spot, as Sigismondi crafts a bold visual story that explores the color, depth and detail of the Curved TV experience. Sigismondi calls upon her fine arts background to create a world where hyper-real detail mixes seamlessly with a fantasy palette of cinematic vfx. Surrounded by the curved screen displays, several models interact with kaleidoscopic moving images, guiding and lifting waves of stunningly iridescent color out from the television. The flowing movement and luminous color combine in perfect harmony, accentuating the subtle contours of the screen.VIEW THE SPOT UNHCR: Invisible People The campaign aims to raise awareness about the sufferings of North Korean refugees to South Koreans. There are 300,000 North Korean refugees and to shed light on their lives, UNHCR, Cheil Worldwide and the Seoul Museum of Art joined to hold a 3D refugee figurine exhibition in Seoul. Titled "Invisible People," the exhibition is aimed at making refugees in and outside South Korea "visible," using advanced technology that helped create the miniature figurines. To create these figurines, Cheil used a unique 3D scanning and printing technology. Then, they embedded them with videos of the refugees' emotional stories. Instead of displaying them conventionally, the figurines were hidden in the museum so visitors had to find them. Once spotted, visitors were engaged by emotional clips about the refugees' sufferings when they tapped their QR/NFC-enabled mobiles on the figurines.VIEW THE CONCEPT  IUM is a leading brand in Social Dating Service industry in Korea. IUM has been researching love relationships and discovered an interesting fact. According to research, most of the respondents answered that they kept them for no reason, however they do not use them either. This meant people who had broken up were stuck with their past. The idea: Ex-Market, where we sell off Gifts from Exes. IUM planned Ex-Market where people can get rid of old memories by selling off gifts from Exes to others. Sellers wrote down prices and their stories on tags, and hung the products with red thread, a representative of past relationships. When the shoppers appeared, sellers cut the thread and sold the products off. And then, sellers were completely able to break off relations with the past. At the end, we had a special ceremony. People burnt the letters and pictures that still remained. The tags were used as tickets for the exclusive club party. Agency:Daehong SeoulVIEW THE SPOT American International Assurance: Cheer Up What does military mean to the 20s in South Korea?This is an adQUA created project to cheer up actual military recruits in their twenties. Military service is mandatory for all Korean men. VIEW THE SPOT Samsung: Another Me Based in Seoul, South Korea, John is best known as the helmer behind the Cannes Lion Winner Mr. Pizza. The True Origins of Pizza faux documentary. "Another Me" tells the true story of Samantha Futerman from L.A. and Anais Bordier in Paris, identical twins separated at birth who rediscover one another through social media. Last month, a three-minute version of the spot appeared online targeting the global market promoting Samsung's latest wearable devices, the Gear 2, Gear Fit and Galaxy, VIEW THE CONCEPT Samsung: Doing Good While You Sleep Today, smart phones have evolved to a point where the average computing power is equivalent to that of six PCs produced from the 90s. As a result, new technology methods have been developed to collect and donate small bits of mobile CPU power to a large "super cloud computer" that assists researchers all over the world. In order to help this technology to be embraced by the everyday mobile user, Cheil Worldwide have partnered with the Faculty of Life Sciences of the University of Vienna to create a unique alarm clock app called Power Sleep. VIEW THE CONCEPT Snickers: Hungry Face Morph In Korea, Snickers has launched a campaign 'You are not you when you are hungry' 3 years ago. Koreans have witnessed how Snickers could transform celebrities such as Kara and Sistar, renowned k-pop stars. This December, Snickers tried to expand transforming experience to consumers at the university in Seoul. VIEW THE SPOT  The 'Chokchok Urban Art Project', established by true herb cosmetic brand 'belif', is an architecture/ arts project at the very top of Haemagi-gil, Itaewon. Street artists communicated with residents and reinterpreted the space using the existing materials and story. These print ads were made to recruit amateur artists to join selected professional street artists. Agency: HS Ad Inc., Korea.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Huggies : Discovery Lab "Baby, what are you up to?" Baby is exploring the world now! Mom discover what baby can do through the baby's exploration to the world! Huggies Korea and Postvisual came up with another engaging UGC campaign, Huggies Discovery Lab!Product oriented Youtube platform UGC campaign from Huggies Korea has opened!When moms send their babies movements(exploraion) VOD to Huggies Discovery Lab VIEW THE CONCEPT |
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