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Seen and noted
Netflix NYX Professional Makeup: Wednesday NYX Professional Makeup is partnering with Netflix to celebrate the Season 2 premiere of Wednesday with a limited-edition capsule collection featuring four makeup products inspired by unique characters from the showâs universe. Set at the iconic Nevermore Academy, the new campaign reimagines the back-to-school moment as a celebration of fearless self-expression. VIEW THE SPOT VIEW OUTDOOR Lynk & Co: Wonder. Full. Automotive brand Lynk & Co has launched a bold new campaign to promote its new 01 model. The campaign transforms a casual drive into a family-friendly party, breaking away from empty road cliches and embracing Lynk & Coâs signature personality: bold, fun and built for the next generation of drivers. The work, âWonder. Full.â, is a celebration of the upgraded version of the first European car launched by the brand, the new 01, and was devised by creative agency WE ARE Pi. Spotlighting the joyful features of the upgraded car, the campaign will run for two years in European markets including the Netherlands, France, Germany, Sweden, Spain, Belgium, and Italy. The 60-second hero film follows a family with two young children and their nodding dog as they drive the new Lynk & Co 01 through a city. Celebrating the family that turns the volume up and transforms a drive into a party, instead of feeling the need to tone themselves down, the ad communicates the fact that the new Lynk & Co 01 is loaded with joy, as it is packed with new features, many of them based directly on consumer feedback.VIEW THE SPOT McDonalds: Magic Stories McDonaldâs debuts Magic Stories, an AI-powered storytelling experience within the Family interface of the McDonaldâs app in the Netherlands. Magic Stories transforms each visit â whether dine-in or delivery â into a personalised, animated story starring the family themselves. Over time, these stories become magical memory lanes that families can revisit again and again. In todayâs hyper-competitive landscape, consumer loyalty is harder to earn, as rising expectations have reshaped how people engage with brands. By merging the enchantment of storytelling with generative technology, VIEW THE CONCEPT Becel: The Start Off Something Good Becel today announced the launch of its new campaign, 'The Start of Something Good', created by TBWANEBOKO. This bold and playful campaign positions something as simple as choosing Becel, which is naturally rich in omega-3 and good for the heart, as your daily spread could kick start a healthier lifestyle.VIEW THE SPOT Lipton Ice Tea Benelux: Ice Tea Insurance Many consumers have experienced ordering an iced tea at a café, expecting the familiar taste of Lipton Ice Tea, only to be served something entirely different. To address this common mix-up, the brand has partnered with iconic rapper and actor Ice-T to introduce 'Ice Tea Insurance' in the Netherlands and Belgium. The light hearted initiative is designed to ensure iced tea drinkers receive the original they expect. The campaign is built on a clear insight: a recent YouGov study shows that 44% of café guests say theyâve been served something different than what they expected. In the case of iced tea, that confusion is even more pronounced: 81% of frequent iced tea drinkers assume theyâll be served Lipton Ice Tea when ordering. VIEW THE SPOT Oma Soap: A Table For Two Against Loneliness On National Grandparents Day, food brand Omaâs Soep, together with 100 restaurants across the Netherlands, puts seniors in the spotlight with the initiative: âA Table for Two Against Loneliness.â Everyone who comes to dine on Wednesday, June 4th with a grandparent or another elderly person only pays for themselves - the meal for the older dining companion is free. Omaâs Soep and 100 restaurants across the country â from Amsterdam to Maastricht VIEW OUTDOOR Look O Look: Portal Of Playfulness When a magic portal opens in their office, a group of intrigued co-workers find their day - and themselves - delightfully transformed.VIEW THE SPOT Doritos Minecraft Movie: the Netherlands A golden chip, a portal on Amsterdamâs Museumplein, and hundreds of thousands of fans worldwide: âThe Nether Landsâ â a mixed reality campaign promoting âA Minecraft Movieâ â positioned Doritos as the ultimate movie snack of the moment. The campaign was initiated by United Playgrounds, with creative direction from Fitzroy and real-time activation by Livewall (both part of United Playgrounds), VIEW THE CONCEPT Skoda: Bring Your Saturday To Life Skoda Netherlands launches a fresh new brand campaign: âBring Your Saturday to Lifeâ, created in collaboration with Selmore Creative Agency and produced by Czar Amsterdam. The film is directed by Belgian director Joe Vanhoutteghem. Saturday is the best day of the week, the perfect moment to unwind, do the things you love, or spend time with family. The new commercial follows a family heading off on an adventure thanks to their Skoda. In a whimsical twist, even the contents of their car's trunk come to life, turning into an imaginative character that adds to the magic of their day.VIEW THE SPOT WE Fashion: Lookgenai ACE and WE Fashion are launching Lookgen.ai, an AI tool that is set to revolutionise the way fashion brands present and market their collections. With Lookgen.ai, fashion brands can effortlessly transform existing product photos into endlessly combinable outfits, perfectly matching the growing demand for flexibility and speed in content creation and e-commerce. Lookgen.ai enables WE® to reinforce its brand promise,"Wear the moment,"by generating photorealistic images based solely on product photos. The AI tool visualises countless outfits and styling options using AI-generated models, streamlining workflows, shortening production times, and opening up new creative possibilities for fashion teams. Lookgen.ai was developed by the ACE Ai.Studio.VIEW THE CONCEPT Smyle: Finding Nemo Smyle, a Dutch producer of plastic-free oral care products, has launched an awareness campaign about plastic pollution. The goal: to encourage both the industry and consumers to make the switch to plastic-free products and packaging.VIEW THE 3 ADS Zurich Insurance: We Don't Just Cover We Care Zurich Insurance Group is launching a major new global brand campaign focusing on its great customer service, created in partnership with long-standing creative agency 72andSunny Amsterdam. The creative is designed to drive brand consideration by turning the anticipated experience of insurance on its head. The campaign challenges the assumption that peopleâs relationship with their insurer is mainly transactional to show that the brand really cares. VIEW THE SPOT Odido: Meaningful Logo
NETHERLANDS
February 25, 2025 16:29 (Edited: March 27, 2025 07:34)
 Dutch telecom company Odido invited supporters at home to secretly submit personal messages to Dutch national team short track skaters. These messages of encouragement were printed on the skaters' suits in the place of Odido's logo to provide the skaters with extra motivation in their battle on the ice. VIEW OUTDOOR Young Capital: Boost Your Boomer The tongue-in-cheek campaign was created by Amsterdam-based agency ACE to promote Young Capitalâs limited-edition energy beverage, BOOOMER - a real product (albeit featuring more conventional ingredients), as part of the job agencyâs vision to go beyond traditional brand awareness campaigns.VIEW THE SPOT Artis Amsterdam: Digital Experience ARTIS, one of the five oldest zoos in the world, is launching a new online experience with a brand new app and a redesigned website. Created with agency partner DEPT®, the project redefines the digital presence for ARTIS Zoo, ARTIS-Micropia and ARTIS-Groote Museum -, reflecting the holistic experience of natureâs micro and macro, bringing visitors to a cohesive experience online and offline.VIEW THE CONCEPT Amazon Music: Unlimited On The Go Wieden+Kennedy Amsterdam and Amazon Music have launched a new brand campaign that redefines how we listen on the go. Launching just in time for holiday travel, it showcases how Amazon Music Unlimited's latest offering â one free Audible audiobook per month for subscribers in the US, UK and Canada â can turn a boring commute into an extraordinary adventure. The campaignâs 30-second hero film 'On The Go' turns an airport journey into a noir-style audio odyssey. VIEW THE SPOT Foodora: It's Gonna Stick With YouRijksmuseum: Moves You The Amsterdam-based Rijksmuseum unveiled its refreshed brand strategy and the new campaign: 'Rijksmuseum Moves You', crafted by creative agency ACE. Since securing the pitch as lead agency earlier this year, ACE has steered the museum's strategy, creative direction, and integrated media rollout. The result is a multi-year strategy that launches with a campaign film, narrated by master storyteller and art enthusiast Stephen Fry. The film takes you on a choreographed journey through the halls filled with collective art history.VIEW THE SPOT Bol: The Shop Of Sinterklaas When you think of Sinterklaas (Saint Nicholas), you think of the main tradition: presents. But how does Sinterklaas know what you want? To assist children and parents in finding the perfect gift, bol presents itself as âThe Shop of Sinterklaasâ in the run-up to Sinterklaas evening. The entire Sinterklaas campaign, Het Grote Speelgoedboek (The Big Toys Book) and De Grote Speelgoed App (The Big Toys App), convey the same message: Sinterklaas knows me and my wish list. The wish list is key in finding and purchasing the right gift and is the main focus of all communication.VIEW THE 3 SPOTS Pink Chip: The First Index To Put A Price On Bias Pink Chip is the first live index to track the performance of women-led businesses and reframe market bias as a missed investment opportunity. For the first time, investors could see for themselves how investing in women is better for their bottom line and, through DEGIROâs platform, choose to directly buy shares in women-led companies â boosting their returns while also supporting female leaders. VIEW THE CONCEPT Virgin Active: Leave the Cult Join The club Virgin Active is calling on people to âLeave the cult, Join the clubâ and rebel against the toxicity of the wellness industry in a new global campaign. The edgy and provocative debut work for Virgin Active by Amsterdam-based agency We Are Pi ntroduces a new brand direction that calls out the superficiality and fakeness. It highlights how, in a world of fake wellness and fitness fads, it is difficult for people to cut through the noise of their social media feeds and understand what real advice and real progress looks like for them. VIEW THE SPOT Garbergs: Say It Like A Fisherman In 2024 Fishermanâs Friend launched a new Nordic concept, 'The Strong Original'. The brand symbol, the fisherman, has returned dressed in the brand's characteristic colors and appears in new and unexpected contexts.The campaign 'Say it like a fisherman' is an on-pack campaign where Fishermanâs Friend's fisherman helps to express what you want to say to your boss, friend, partner, local politician, or whoever you want to send a strong message to, straight from the salty waves of the North Sea.VIEW THE SPOT VIEW 2 OUTDOORS Heinz: Sprinkles GUT Amsterdam and Heinz are back with a campaign that's as inventive as it is fun, transforming the iconic Heinz ketchup into a uniquely Dutch treat â ketchup sprinkles. Heinz Tomato Ketchup is beloved around the world, however, in the Netherlands it faces a unique challenge: mayo. For the Dutch, mayo is the go to condiment, leaving even the most iconic ketchup brand to play catchup. VIEW THE SPOT Basic Fit: Samsung Galaxy Space Squat Basic-Fit and Samsung have created Galaxy Space Squat; an interactive fitness experience that turns gym-goers into human game controllers. Created by agency Cheil WW Benelux, Galaxy Space Squat uses Galaxy wearable devices to track the motion of gym-goers on Squat machines, using the data to control an Arcade game-style spacecraft on Samsung screens positioned in front of the gym machines. Designed to promote the launch of Galaxy Watch 7 and Ultra to Gen Z, the Galaxy Space Squat experience takes a leap beyond just gamifying individual work-outs; the experience connects Gen Z fitness fans across multiple Basic-fit gymsVIEW THE CONCEPT Heineken: Forgotten Beers This International Beer Day, Heineken has created an emotive ad with an unexpected message: that you can forget about the beer; instead, the brewer wants you to focus on having a good time together.VIEW THE SPOT Samsung Galaxy: Shot Control As part of Samsung Beneluxâs partnership with the Dutch Olympic team, Samsung and Cheil WW Benelux have launched an innovative AI performance tool to give the Dutch national menâs 3x3 basketball team an edge. New to the Olympics, 3x3 is the fastest form of basketball. It is a 10-minute game with three players aside, half a court, one hoop, no timeout, and no court-side coach. Player fatigue causes shot accuracy to plummet in the last 90 seconds of the game, so every advantage counts. To provide the Dutch Olympics team with an edge, Cheil conceived and developed ShotControl, an AI-powered sports analytics tool that provides the 3x3 basketball players with detailed information about their performance. The tool enables coaches and players to understand from which precise spot on the court they have the greatest accuracy as fatigue sets in during a match. ShotControl required multiple Samsung Galaxy devices to be Installed in the Dutch National basketball training facilities to capture images and track and map every playerâs shot accuracy over multiple weeks of training. Using AI, the ShotControl application builds multiple data sets from the tracking and mapping before converting the data into a dynamic heat map to give players an accurate assessment of who has the best shot accuracy from what court position in the final 90 seconds. ShotControl demonstrates how Samsung Galaxy technology can open up new possibilities. It follows previous successful innovations from Samsung and Cheil Benelux for the Dutch Olympic team, including SmartSuit, which helped the Dutch short-course speed skating team to x4 medals at the PyeongChang 2018 Olympic Winter Games, and the FastFrame analytics tool, which helped Niek Kimmann achieve Gold in Tokyo for the Dutch menâs national BMX team.VIEW THE CONCEPT Heineken: Boring Phone In a world where smartphones are becoming too interesting, Heineken x Bodega will unveil âThe Boring Phone', a limited edition of 5,000 dumbphones surrounded by a 360° campaign that aims to return to the essence of simplicity while encouraging a more rewarding social life.VIEW THE 3 SPOTS Smyle: A Sustainable Future
NETHERLANDS
April 17, 2024 17:07 (Edited: March 27, 2025 07:34)
 In a blend of art, environmental awareness, and cartography, a Dutch newcomer in sustainable oral care, together with renowned snow artist Simon Beck, have committed to creating the world's largest and most sustainable artwork in the battle against microplastics and plastic packaging. Located in the French Alps near Les Arcs, this record-breaking artwork aims not only to set a world record but also to send an urgent societal message about making plastic-free choices.VIEW OUTDOOR McDonalds: Smells Like McDonalds Weâve all been there: you go on an elevator, the subway, or a conference room, and you get a whiff of it. You canât see it, but you know it: it smells like McDonaldâs. A scent as recognisable as their logo or jingle. Thatâs why McDonaldâs Netherlands put their iconic smell to the test, using nothing else in their latest campaign.VIEW OUTDOOR ProActiv: Live Fearlessly High cholesterol is more common than youâd think. But that doesnât mean you have to live your life worried about cholesterol. All you have to do is spread Becel ProActiv on your sandwiches, and from there? Live fearlessly. VIEW THE SPOT Vinted: Too Many Creative agency Wolfstreet has developed Vintedâs latest European marketing campaign titled 'Too Many,' in collaboration with director Fabio de Frel. Vinted, Europeâs leading online marketplace for second-hand fashion, focuses its new campaign on the impact of clothing overconsumption. VIEW THE SPOT KPN: Piece Of Me In her latest film, Emma Branderhorst tackles the dark side of sexting, delving into its reality after weeks of research. In a world where sexting can be thrilling, this movie reveals the harsh consequences faced by 1 in 100 young people who have their intimate images shared without consent. Teaming up with the Dutch artist MEAU, Emma not only captures the excitement but also raises awareness about the issue. Saul?s elektrin?s ir parkai, Baterijos, Kaupikliai svetain?je estsolar.ltVIEW THE SPOT ASML: 40th Anniversary Inspired by the vision of giants such as Gordon Moore, Gerard Philips, Ada Lovelace, and of course Isaac Newton, the father of science, the new ASML campaign is a humble homage to the giants of the past and a powerful statement of ASML's unique position to pioneer a positive future for humankind and our planet with technology. The film takes inspiration from Newton's quote 'If I have seen further, it is by standing on the shoulders of giants' and how technology has changed the world in the last four decades.VIEW THE SPOT The True Story: Undo The Firewall Misinformation was named by the World Economic Forum as the #1 global threat for 2024. In 2023 alone, Russia censored and blocked an estimated one million websites globally - including every independent news site and global social media platforms like X, Instagram, and Facebook. In response to this alarming trend, Undo the Firewall, a grassroots initiative between The True Story and Hello Monday/DEPT provides a straightforward solution, empowering website owners worldwide to host uncensored news stories and deliver the real stories. VIEW THE CONCEPT Dutch State Lottery Believe In Luck Winning the jackpot is a dream come true for everyone, but there is nothing more valuable in life than love. That message rings loud and clear in Dutch State Lottery's campaign for their New Year's Eve Draw 2023. VIEW THE SPOT Rainforest Alliance: Pessimism Is Out We all have that little voice saying, "one person alone can't possibly make a difference." But the fact is, there are millions of us ready to tackle the challenges we face with hope and optimism. VIEW THE SPOT Zalando: Unwrap Your Story Zalando, a leading European e-commerce destination for fashion and lifestyle, launches 'Unwrap Your Story,' a holiday campaign that dives deep into the intimate relationship between style and identity. Starring actor, director and fashion designer Chloe Sevigny, this campaign explores intimate settings, from family dinners to nights out with friends, each scenario narrating a distinct chapter of Chloe's life.VIEW THE SPOT Bol: Sinterklaas Bolâs annual campaign for Sinterklaas (the Dutch Santa Clause tradition) promotes the brandâs wish list poster on which kids can show the gift-bearing Saint what toys they would like for the holiday. This year's campaign draws on research showing that childhood toys make up 30% of the deciding factor in choosing one's career path, with nearly half of all adults working in the field they dreamt of as a child. Bol brings this insight to life in a fun and unexpected way that challenges the beliefs of Dutch viewers. VIEW THE SPOT Soilmates: True BeautyAlima: Breath For All ALIMA (The Alliance for International Medical Action) has launched 'Breath for All', an awareness campaign emphasizing the need to improve medical oxygen access across sub-Saharan Africa.VIEW THE SPOT |
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Two new Foodora spots from Gut , Netherlands 
Whether it's about avocados or people. True beauty comes from within