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Seen and noted
 Clash is the latest menâs fragrance line from O Boticário, launched with a sensorial and cinematic film titled âFrom Pressure Comes Strength.â Created by AlmapBBDO, produced by Stink Films and directed by Jones, the film explores the elemental collision of water and rockâa powerful metaphor for the tension between resilience and transformation. VIEW THE SPOT Burger King : Hacker King Last Saturday, March 15, during Consumer Week,â¯Burger King®â¯launched an unexpected stunt: the brand distributed exclusive discount coupons in a hyper-targeted, geolocated way, strategically placed in search results for competitor locations on Google Maps. Photos were taken and posted locally on the pages of over 1,000 competitor restaurantsâ¯across 24 Brazilian states. This organic initiative took place on World Consumers' Day, one of the biggest retail dates in Brazil, aiming to grab consumers' attention and drive engagement. VIEW THE 3 CONCEPTS  Much is said about the dangers of AI, but what if we could use AI for hope? This is exactly what Piracanjuba, one of Brazilâs leading dairy brands, did.Piracanjuba lives its purpose to the fullest: "Doing well what does you good." In a country where one person disappears every six minutes, awareness isnât enough â action is needed. With 98% household penetration, including areas without internet, Piracanjuba saw an opportunity to take this cause beyond digital barriers. In partnership with Maes da Se, a global reference in missing persons, Piracanjuba used its own milk packages as a new media to spread this important message.VIEW OUTDOOR  âDirectors Gabriel Nóbrega and Os Olga, from Lobo, in collaboration with the agency McCann Sao Paulo, created an epic film aimed at touching the hearts of Brazilians from different generations. The idea was to use a camera that acts as an omnipresent observer, capable of witnessing various moments in time. The film features visual engineering and was initially conceived entirely on the computer, which provided a unique sensation of frozen time - without sacrificing the fluidity of the narrative. The greatest challenge was ensuring that the audience could immediately recognise the historical context of each scene, evoking memories through a powerful visual retrospective.VIEW THE SPOT  C6 Bank, a full-service digital bank that offers a range of banking services to individuals as well as small and midsize businesses has just launched a new advertising campaign that features the C6 Carbon credit card and its 13 colors, available for customers and to be chosen in the app. The pieces created by Tech & Soul highlight the card's colors and the special moments it can provide. The blue version of the C6 Carbon, for instance, comes to life and is transformed into the scene of a diving in the pool. The wine-colored card gives way to the orange sky of a hot air balloon ride in Cappadocia, while the terracotta card is transformed into a tennis match on a clay court. VIEW THE SPOT BYD: The Soap OperaVerse The background scenario was: in 2024, BYD arrived in Brazil with a big goal, to build and democratize electric mobility to become the number 1 brand in electric and electrified vehicles. Our biggest challenge was the lack of trust on the part of Brazilians.ilVIEW THE CONCEPT Unquiet Travel : Change The Way We Travel Unquiet magazine is the most relevant tourism and travel magazine in the country. She presents unusual destinations for readers. Since the intensification of climate change in the world, Unquiet has sought to raise awareness among its audience about the importance of taking care of the planet. To travel around the planet, you need to take care of it. VIEW THE 3 ADS  Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO and titled 'Forte São Elasâ (âStrong are the Womenâ), the initiative celebrates women's resilience and strength - which are so often questioned and proposes a toast to the efforts and achievements women have made this year, in the face of all adversities. VIEW THE SPOT Johnson & Johnson: Breaking Out Of Depression Developed by Edelman and produced by CZAR Sao Paulo, the campaign, âBreaking Depression: Out of the Mazeâ, was co-directed by Pedro Giomi (represented by CZAR Amsterdam and CZAR Sao Paulo) and Leo Cosme (represented by CZAR Sao Paulo). The campaign film visually illustrates the often-overwhelming experience of navigating severe depression, comparing it to exploring a maze where those impacted, as well as their carers, may feel trapped with no clear path forward. Through this metaphor, Janssen Cilag International NV, a Johnson & Johnson company, aims to raise awareness of the complexities of severe depression and highlight the perseverance needed by those living with the condition VIEW THE SPOT  The Bradesco Seguros Group, a Brazilian insurance conglomerate belonging to the Bradesco Organisation, has an inspiring message for this holiday season. This time, the company got some help from a brand-new character: an adorable alien from a distant planet. In the film created by AlmapBBDO, entitled 'The Quest', the ET wanders from planet to planet until landing on Earth, where it meets a little girl. VIEW THE SPOT  Tennis player Rafael Nadal has recently announced his retirement following next seasonâs Davis Cup. Vivo, Nadalâs sponsor for over a decade, is honoring the tennis legend with a major campaign launching today during the tournament where the athlete will make his farewell from the courts. VIEW THE SPOT  To highlight the efficiency and quality of Rações Coopavel (Coopavel Animal Feed) brand, we created an ad with a mystical atmosphere. With the pun "predicting the future," we show a cow with a crystal ball, visualizing a bag of the brand's feed. In this way, we show that there is no mystery in feeding high-performance cattle when the farmer uses the brand's products.VIEW THE AD  Samsung launches its new campaign by creating a new episode of âEl Chavo del Ochoâ, one of the most iconic TV series in Latin America. Presenting and highlighting the companyâs connectivity solutions through the SmartThings system, the strategy the brand demonstrates in a playful way all the benefits and facilities that the platform brings to peopleâs lives. VIEW THE SPOT  The film shows an actor who used to play supporting roles in bank commercials and who, upon opening an account at C6 Bank and using his C6 Mastercard Black card, becomes the main character. The idea of the film is to make it clear how C6 Bank wants its customers to feel â at the center of their financial decisions. VIEW THE 4 SPOTS Rio de Janeiro:The Beauty Always Steals The ShowNovotel: Best 000 Email Ever Whoâs never felt a twinge of jealousy and the desire to be âout of office,â too, when you get a vacation autoreply? With that in mind, Accor, the world leader in hospitality, and its ad agency, AlmapBBDO, put together an initiative to promote the Novotel brand and its concept of âbleisure.â The result is an unprecedented, lighthearted play on peopleâs âenvyâ of their vacationing colleagues, in the form of âThe Best OOO Email Ever.âVIEW THE CONCEPT Indigenous Peoples Movement: #SavedFlags The natives of the Amazon are becoming less visible every day, despite everyone knowing this problem. Our insight was that Instagram's save button resembles a flag, and the algorithm gives more visibility to saved posts over liked ones. So, we started a movement called #SavedFlags on Instagram, where the more people save indigenous posts, the more visible their cause becomes. Native photographers took part, and even an indigenous Emmy-winner gave his support, leading other influencers to join. The movement included a beautiful series of authentic photographs of real natives with the flag tattooed on their bodies with body paint. VIEW THE CONCEPT  This campaign was created to raise awareness about a disturbing statistic. The Walfredo Gurgel Hospital in Natal, a trauma care reference, treats an average of one motorcycle accident victim per hour. VIEW THE 2 ADS Universidade do Futebol: The Coach's Card The Universidade do Futebol of Brazil is excited to announce new training programs for football soccer trainers.We have designed a straightforward yet innovative direct marketing campaign, inviting our students and future coaches to hone their advanced skills and tactics.VIEW THE AD Detran/RN: Traffic is No Place for Double Meanings Popular expressions are a living reflection of a people's culture and history. They are used daily, permeating informal conversations and adding authenticity to communication.From ancient sayings to contemporary slang, these expressions function as a shared code among speakers, conveying complex ideas in a simple and accessible manner. They reflect not only the language but also the traditions, beliefs, and values of a community. VIEW THE 2 ADS  O Boticorio, the most beloved beauty brand in Brazil, is calling for a conversation about the stigma and challenges involving relationships between mothers and adolescent children in a new Mother's Day campaign. A 2022 Harvard study indicated that the parents of teenagers feel just as lonely and depressed as their children, which has a direct effect on the development and consolidation of their relationship. VIEW THE SPOT  Editora Taverna, a Brazilian publisher of literary works that explore insurgent themes such as politics, gender and sexuality, feminism and racial issues, has produced an emotionally gripping film that takes aim at the painful, persistent scourge of homophobia through the lens of Brazilian history. The film, "The Cure," poignantly dramatizes the use of discredited, harmful practices like "conversion therapy" against the LGBTQIAPN+ community wielded by the medical establishment nearly a century ago. VIEW THE SPOT  Based on studies that reveal that the act of sharing meals creates affective memories powerful enough to make people diagnosed with Alzheimerâs relive moments, Nestlé and Publicis Brazil, launched the experiment âUnforgettable Recipes.â VIEW THE SPOT Brazilian Stock Exchange: Date At The Museum Frida and Van Gogh on Tinder, in a B3 campaignWith the goal of encouraging an increase in visits to art institutions, B3, Brazil's stock exchange, has partnered with the dating app Tinder, in a campaign created by Tech and Soul.Profiles for Kakah, 32, and Vicente, 35, inspired by artists Frida Kahlo and Vincent Van Gogh respectively, were added to the app, with aesthetics created with the help of artificial intelligence.VIEW THE CONCEPT  SNICKERS launches the Missprompting campaign and for the first time uses artificial intelligence in Brazil to reinforce - in a fun and innovative way - the brand's global concept: you are not you when you're hungry. The campaign "Don't AI when you're hungry" presents images generated by artificial intelligence, after receiving prompts with errors from a "hunger-confused" user. The result? Fun and surreal images.VIEW THE SPOT  Every day in Brazil, 50 thousand cases of violence against women are registered. The campaign was created using these daily statistics to try to combat this violence and encourage reporting.VIEW THE FOUR ADS  The Delete Institute is a Psychiatry institute at UFRJ (IPUB). They are a team of professionals in the areas of health, technology, communication and education. Since 2008, they have been carrying out research on the impact of technology on health and providing guidance on the conscious use of screens and digital addiction.VIEW THE 4 AD Casero Brasil: I Exist To ensure that artificial intelligence recognizes and respects the gender with which transgender individuals identify, Publicis Brazil agency, in collaboration with the NGO Casarão, are launching the "I Exist" project, an API designed to train the algorithms of facial recognition systems. VIEW THE CONCEPT Mentos: Wifi Refresh Mentos wants to make people's daily lives more fun. And there's nothing more annoying than a slow internet connection. So the brand has taught Brazilians how to hack the slow internet. According to a study carried out by Dartmouth University (USA), researchers claim that placing aluminum foil around router antennas can improve the signal and reduce interference. Based on this study, Mentos created the "Wifi Refresh" campaign. VIEW THE CONCEPT  In the centenary year of Itaú Unibanco, the 17-year partnership with the Miami Open is celebrated with the renewal of the contract until 2028. To mark the occasion in style, the bank launched a new tradition at the tournament, which was carried out for the first time in tennis history and will continue for future editions of the Miami Open: the ceremonial serve, named "Serves of the Future." VIEW THE SPOT Rio de Janiero: Captcha JoyWomen In Contruction Institute: People At Work On this year's International Women's Day, Publicis Brazil, in collaboration with the Women in Construction Institute, launches an initiative to signal a significant shift in the construction industry. Currently, with one in ten construction workers being a woman, and this number steadily rising, the historically male-dominated sector is undergoing a transformation. The âWomen in Constructionâ Institute plays a crucial role in empowering and including women in the construction industry workforce. VIEW THE CONCEPT Fala Mulher Association: Voice Of Silence We and Fala Mulher Association, to join SBT Broadcast to create the 'Voice of Silence' project. An initiative that 'hacked' the only space on TV where it is possible to communicate directly with hearing-impaired and deaf women: the age rating warning. In Brazil, all television shows are required by law to show an opening with a Brazilian Sign Language (LIBRAS) Interpreter warning about inappropriate content on the show.VIEW THE 2 CONCEPTS  We began thinking that working on the farm can be lonely, but the journey doesn't have to be.Behind those who produce, there is a routine full of challenges. And despite every obstacle, there are many reasons to keep going.After all, all work is done with perseverance, knowing the importance of each day for the final result.Agriculture generates movement, but it is the producer who brings inspiration. VIEW THE 2 SPOTS  Redhook the ad and creativity school that helps you give a refresh to your career. The campaign titled "Dinosaur" is born from a popular expression that defines professionals who do not adapt to the digital era as "advertising dinosaurs". The print and digital ads shows humans with dinosaur heads in places that resembles to old advertising offices (very Mad Man inspired). The idea was originally conceived as a radio spot and then adapted to digital and print media.VIEW THE ECD AD VIEW THE COPYWRITER AD VIEW THE ART DIRECTOR AD  Campaign inspired by famous works of art, highlighting craft beer as a true artistic expression with every sip. An ode to the brewing mastery of the renowned Craft Brewery 5 Elements.VIEW THE 4 ADS  Human beings are motivated and motivating by nature. Motivation provokes and encourages.We are challenged every day in your activities. And often, it is motivation (of internal and external origin) that makes us fulfill them successfully. That's why motivational phrases play such a significant role in many aspects and have a positive impact on various areas of our lives. And from this idea the concept of this campaign was born. Agency: Novo Engenho Comunicacao VIEW THE 5 ADS  For the third consecutive year, Fanta embraces the Halloween fun and, this time, the brand joins forces with YouTube to release the long-awaited Fanta Monster Mansion. In this thrilling unreality show, created by Wunderman Thompson Brazil as part of WPP Open X, six fearless influencers and content creators from all over Latin America embarked on an adventure at the haunted mansion from the enigmatic Dr. Morgana Caligari. VIEW THE SPOT SOS Amazonia: The Ordinary Map Translating the social and environmental conflicts faced by indigenous peoples to into Fortnite's virtual world presents a new challenge for its millions of global players. That is the motivation behind The Originary Map, the first map to include indigenous lands in Fortnite and require that players spring into action to protect the forest and defend the indigenous peoples. The platform combines entertainment with social activism to spark in young players the desire to participate in relevant causes with international impact. VIEW THE CONCEPT ActionAid: Life Is The Best Investment In a context where everyone wants to make their money work, ActionAid's new campaign reminds us that donating is also a way of investing. In this case, without expecting a return for yourself.VIEW THE AD |
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Beautiful Rio is in print 
Four new Interactive spots urging your Rio appearance