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Seen and noted
 To highlight the efficiency and quality of Rações Coopavel (Coopavel Animal Feed) brand, we created an ad with a mystical atmosphere. With the pun "predicting the future," we show a cow with a crystal ball, visualizing a bag of the brand's feed. In this way, we show that there is no mystery in feeding high-performance cattle when the farmer uses the brand's products.VIEW THE AD  Samsung launches its new campaign by creating a new episode of âEl Chavo del Ochoâ, one of the most iconic TV series in Latin America. Presenting and highlighting the companyâs connectivity solutions through the SmartThings system, the strategy the brand demonstrates in a playful way all the benefits and facilities that the platform brings to peopleâs lives. VIEW THE SPOT  The film shows an actor who used to play supporting roles in bank commercials and who, upon opening an account at C6 Bank and using his C6 Mastercard Black card, becomes the main character. The idea of the film is to make it clear how C6 Bank wants its customers to feel â at the center of their financial decisions. VIEW THE 4 SPOTS Rio de Janeiro:The Beauty Always Steals The ShowNovotel: Best 000 Email Ever Whoâs never felt a twinge of jealousy and the desire to be âout of office,â too, when you get a vacation autoreply? With that in mind, Accor, the world leader in hospitality, and its ad agency, AlmapBBDO, put together an initiative to promote the Novotel brand and its concept of âbleisure.â The result is an unprecedented, lighthearted play on peopleâs âenvyâ of their vacationing colleagues, in the form of âThe Best OOO Email Ever.âVIEW THE CONCEPT Indigenous Peoples Movement: #SavedFlags The natives of the Amazon are becoming less visible every day, despite everyone knowing this problem. Our insight was that Instagram's save button resembles a flag, and the algorithm gives more visibility to saved posts over liked ones. So, we started a movement called #SavedFlags on Instagram, where the more people save indigenous posts, the more visible their cause becomes. Native photographers took part, and even an indigenous Emmy-winner gave his support, leading other influencers to join. The movement included a beautiful series of authentic photographs of real natives with the flag tattooed on their bodies with body paint. VIEW THE CONCEPT  This campaign was created to raise awareness about a disturbing statistic. The Walfredo Gurgel Hospital in Natal, a trauma care reference, treats an average of one motorcycle accident victim per hour. VIEW THE 2 ADS Universidade do Futebol: The Coach's Card The Universidade do Futebol of Brazil is excited to announce new training programs for football soccer trainers.We have designed a straightforward yet innovative direct marketing campaign, inviting our students and future coaches to hone their advanced skills and tactics.VIEW THE AD Detran/RN: Traffic is No Place for Double Meanings Popular expressions are a living reflection of a people's culture and history. They are used daily, permeating informal conversations and adding authenticity to communication.From ancient sayings to contemporary slang, these expressions function as a shared code among speakers, conveying complex ideas in a simple and accessible manner. They reflect not only the language but also the traditions, beliefs, and values of a community. VIEW THE 2 ADS  O Boticorio, the most beloved beauty brand in Brazil, is calling for a conversation about the stigma and challenges involving relationships between mothers and adolescent children in a new Mother's Day campaign. A 2022 Harvard study indicated that the parents of teenagers feel just as lonely and depressed as their children, which has a direct effect on the development and consolidation of their relationship. VIEW THE SPOT  Editora Taverna, a Brazilian publisher of literary works that explore insurgent themes such as politics, gender and sexuality, feminism and racial issues, has produced an emotionally gripping film that takes aim at the painful, persistent scourge of homophobia through the lens of Brazilian history. The film, "The Cure," poignantly dramatizes the use of discredited, harmful practices like "conversion therapy" against the LGBTQIAPN+ community wielded by the medical establishment nearly a century ago. VIEW THE SPOT  Based on studies that reveal that the act of sharing meals creates affective memories powerful enough to make people diagnosed with Alzheimerâs relive moments, Nestlé and Publicis Brazil, launched the experiment âUnforgettable Recipes.â VIEW THE SPOT Brazilian Stock Exchange: Date At The Museum Frida and Van Gogh on Tinder, in a B3 campaignWith the goal of encouraging an increase in visits to art institutions, B3, Brazil's stock exchange, has partnered with the dating app Tinder, in a campaign created by Tech and Soul.Profiles for Kakah, 32, and Vicente, 35, inspired by artists Frida Kahlo and Vincent Van Gogh respectively, were added to the app, with aesthetics created with the help of artificial intelligence.VIEW THE CONCEPT  SNICKERS launches the Missprompting campaign and for the first time uses artificial intelligence in Brazil to reinforce - in a fun and innovative way - the brand's global concept: you are not you when you're hungry. The campaign "Don't AI when you're hungry" presents images generated by artificial intelligence, after receiving prompts with errors from a "hunger-confused" user. The result? Fun and surreal images.VIEW THE SPOT  Every day in Brazil, 50 thousand cases of violence against women are registered. The campaign was created using these daily statistics to try to combat this violence and encourage reporting.VIEW THE FOUR ADS  The Delete Institute is a Psychiatry institute at UFRJ (IPUB). They are a team of professionals in the areas of health, technology, communication and education. Since 2008, they have been carrying out research on the impact of technology on health and providing guidance on the conscious use of screens and digital addiction.VIEW THE 4 AD Casero Brasil: I Exist To ensure that artificial intelligence recognizes and respects the gender with which transgender individuals identify, Publicis Brazil agency, in collaboration with the NGO Casarão, are launching the "I Exist" project, an API designed to train the algorithms of facial recognition systems. VIEW THE CONCEPT Mentos: Wifi Refresh Mentos wants to make people's daily lives more fun. And there's nothing more annoying than a slow internet connection. So the brand has taught Brazilians how to hack the slow internet. According to a study carried out by Dartmouth University (USA), researchers claim that placing aluminum foil around router antennas can improve the signal and reduce interference. Based on this study, Mentos created the "Wifi Refresh" campaign. VIEW THE CONCEPT  In the centenary year of Itaú Unibanco, the 17-year partnership with the Miami Open is celebrated with the renewal of the contract until 2028. To mark the occasion in style, the bank launched a new tradition at the tournament, which was carried out for the first time in tennis history and will continue for future editions of the Miami Open: the ceremonial serve, named "Serves of the Future." VIEW THE SPOT Rio de Janiero: Captcha JoyWomen In Contruction Institute: People At Work On this year's International Women's Day, Publicis Brazil, in collaboration with the Women in Construction Institute, launches an initiative to signal a significant shift in the construction industry. Currently, with one in ten construction workers being a woman, and this number steadily rising, the historically male-dominated sector is undergoing a transformation. The âWomen in Constructionâ Institute plays a crucial role in empowering and including women in the construction industry workforce. VIEW THE CONCEPT Fala Mulher Association: Voice Of Silence We and Fala Mulher Association, to join SBT Broadcast to create the 'Voice of Silence' project. An initiative that 'hacked' the only space on TV where it is possible to communicate directly with hearing-impaired and deaf women: the age rating warning. In Brazil, all television shows are required by law to show an opening with a Brazilian Sign Language (LIBRAS) Interpreter warning about inappropriate content on the show.VIEW THE 2 CONCEPTS  We began thinking that working on the farm can be lonely, but the journey doesn't have to be.Behind those who produce, there is a routine full of challenges. And despite every obstacle, there are many reasons to keep going.After all, all work is done with perseverance, knowing the importance of each day for the final result.Agriculture generates movement, but it is the producer who brings inspiration. VIEW THE 2 SPOTS  Redhook the ad and creativity school that helps you give a refresh to your career. The campaign titled "Dinosaur" is born from a popular expression that defines professionals who do not adapt to the digital era as "advertising dinosaurs". The print and digital ads shows humans with dinosaur heads in places that resembles to old advertising offices (very Mad Man inspired). The idea was originally conceived as a radio spot and then adapted to digital and print media.VIEW THE ECD AD VIEW THE COPYWRITER AD VIEW THE ART DIRECTOR AD  Campaign inspired by famous works of art, highlighting craft beer as a true artistic expression with every sip. An ode to the brewing mastery of the renowned Craft Brewery 5 Elements.VIEW THE 4 ADS  Human beings are motivated and motivating by nature. Motivation provokes and encourages.We are challenged every day in your activities. And often, it is motivation (of internal and external origin) that makes us fulfill them successfully. That's why motivational phrases play such a significant role in many aspects and have a positive impact on various areas of our lives. And from this idea the concept of this campaign was born. Agency: Novo Engenho Comunicacao VIEW THE 5 ADS  For the third consecutive year, Fanta embraces the Halloween fun and, this time, the brand joins forces with YouTube to release the long-awaited Fanta Monster Mansion. In this thrilling unreality show, created by Wunderman Thompson Brazil as part of WPP Open X, six fearless influencers and content creators from all over Latin America embarked on an adventure at the haunted mansion from the enigmatic Dr. Morgana Caligari. VIEW THE SPOT SOS Amazonia: The Ordinary Map Translating the social and environmental conflicts faced by indigenous peoples to into Fortnite's virtual world presents a new challenge for its millions of global players. That is the motivation behind The Originary Map, the first map to include indigenous lands in Fortnite and require that players spring into action to protect the forest and defend the indigenous peoples. The platform combines entertainment with social activism to spark in young players the desire to participate in relevant causes with international impact. VIEW THE CONCEPT ActionAid: Life Is The Best Investment In a context where everyone wants to make their money work, ActionAid's new campaign reminds us that donating is also a way of investing. In this case, without expecting a return for yourself.VIEW THE AD  The cleaning products category has global demand, emphasising high performance, quality, and technology in the service of cleanliness. Okay, but how do we showcase all this memorably, relying on the power of entertainment to capture consumers' attention? Well, inviting someone who feels the dirt of the filthiest house in the world on their skin. Not precisely someone, but 'THE THING'. VIEW THE SPOT Milium: The Anti Kludge Movement In Brazil kludgeIt's a heritagemof popular culture.For every gambiarra there is an ideal solution corresponding.We are against the gambiarras, but we admit that the Sometimes it's funny :)And if we use the trick to highlight our products? Introducing the anti-kludge movement. VIEW THE ADS  Jeep Dahruj Campinas was named the best in Brazil by the manufacturer. All we want is to see you discovering new places, experiencing new adventures, and taking hundreds of selfies in wonderful landscapes. Take advantage of the prices and conditions that only the leader in Brazil has and make your Insta your own territory.Agency: Dmc Propaganda VIEW THE ADS  Itau Uniclass, the premium segment for Itau Unibanco's medium-income clients has announced a new stage for the bank through the launch of a new positioning campaign. VIEW THE SPOT  Designed by Eletromidia and ad agency AlmapBBDO, the award-winning initiative, now dubbed âAbrigo Amigo,â will go live at strategic locations in the cities of São Paulo, Rio de Janeiro, and Campinas, in partnership with major brand. Eletromidia, the leading company in Brazilâs out-of-home advertising market, has just unveiled the first ten locations for the Abrigo Amigo bus shelter project in São Paulo as part of an initiative developed hand in hand with ad agency AlmapBBDO. Originally dubbed âGuarded Bus Stop,â the project has gained momentum and begun a new phase of expansion, with 100 locations across São Paulo, Rio de Janeiro, and Campinas. The project has been made possible thanks to partnerships with brands such as Santander, Vivo, Bradesco Seguros, Sempre Livre, Diageo, and Anhanguera, as well as support from the city and state of São Paulo and the federal government.VIEW OUTDOOR CONCEPT Nestle: Arts Of Preservation One research made by one of the most important journal of Brazil, the 'Folha de Sao Paulo' realised the that sweets that were part of the childhood of people born between 1980 and 1990, approximately 25% of them have miss from 'Nestle Surprise chocolate', one of the most import chocolate made by Nestle Brazil. The article published in 2022 also shows out that the reason for this missing was because that the chocolate gave a strong affective memory for those who consumed it. The chocolate 'Surprise Nestle' was stopped being manufactured in 2003, at this way the Surprise becoming one of the brand's most important products to Brazilian people. However, after so many years, some of the animals that were represented in those cards of Surprise chocolates are at risk of extinctionVIEW THE CONCEPT  In addition to women, who are the biggest victims of domestic violence, the children of abusive relationships also suffer the consequences, including in the long term. What kind of example are we leaving for future generations? Help break the cycle and play your part in ending domestic and family violence. Under this pretext, we developed the public interest campaign entitled "Your example builds tomorrow", which ran in August, when #AugustLilac, the month to combat violence against women, is celebrated in Brazil.Agency: TJRN VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD  There is nothing better than combining resource savings, care for the environment and social actions.With that in mind, Unimed Maringa's health plan customers from Brazil have the option of exchanging their printed invoice for the digital version. The money saved in sending and printing the slips is reverted in donations to social institutions. The campaign, created by Unimed's Marketing sector, is illustrated by a sloth, an animal found in Brazilian regions, and whose name is a pun on the word "laziness" in portuguese, the act of avoiding great efforts. In this case, customers can have the digital invoice in the palm of their hand without any work. VIEW THE FIRST AD VIEW THE SECOND AD Itau Unibanco: It's More Than A World Cup To pay tribute to women's football athletes of today and yesterday, Itau Unibanco, sponsor of all Brazilian national soccer teams, has focused their latest ad campaign on the four-decade long ban on women playing the sport, using artificial intelligence to envision Brazilian women's teams from the 1950s, 60s and 70s. VIEW THE SPOT  Gatorade has once again reaffirms its commitment to promoting sport by sponsoring four of the teams competing in Australia and New Zealand. Gatorade promotes inclusion in sport. This time, the brand unveils its sponsorship of the women's national football teams of Brazil, Costa Rica, Colombia and Canada in its latest international campaign, highlighting the role of sweat in great physical challenges. VIEW THE SPOT |
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