Directors Gabriel Nóbrega and Os Olga, from Lobo, in collaboration with the agency McCann Sao Paulo, created an epic film aimed at touching the hearts of Brazilians from different … read moregenerations. The idea was to use a camera that acts as an omnipresent observer, capable of witnessing various moments in time. The film features visual engineering and was initially conceived entirely on the computer, which provided a unique sensation of frozen time - without sacrificing the fluidity of the narrative. The greatest challenge was ensuring that the audience could immediately recognise the historical context of each scene, evoking memories through a powerful visual retrospective. To achieve this, a meticulous study of each era was conducted, covering art direction, costumes, and makeup. This approach created a seamless connection between the past, present, and future celebrating the 100 years of General Motors in Brazil.
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