Clash is the latest men’s fragrance line from O Boticário, launched with a sensorial and cinematic film titled “From Pressure Comes Strength.” Created by AlmapBBDO, produced by Stink … read moreFilms and directed by Jones, the film explores the elemental collision of water and rock—a powerful metaphor for the tension between resilience and transformation. At the center of the campaign is Brazilian World Surf Champion and Olympic bronze medalist Gabriel Medina, whose personal journey—marked by discipline, pressure, and the drive to overcome adversity—inspired the film’s core narrative. His story reflects the archetype of the modern hero, aligning with the essence of Clash.
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