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Based on studies that reveal that the act of sharing meals creates affective memories powerful enough to make people diagnosed with Alzheimer’s relive moments, Nestlé and Publicis Brazil, launched the experiment “Unforgettable Recipes.” Produced by O2 Filmes, directed by Fred Luz and supported by chef Carol Albuquerque, the campaign reproduces recipes that help people who have the disease to recover memories from the past.
Credits
Other credits
CEO: EDUARDO LORENZI
VP DE MÍDIA: MAURICIO ALMEIDA
COO: GABRIELA BORGES
PRODUCTION
Head of Production: Valéria Andrighetti; Produtora: Márcia D'Albuquerque; Art Buyer: Raphael Macedo
BUSISNESS
BD: Nina Camargo; Diretora de Contas: Laura Mello; Gerente de Contas: Bia Maiorano; Assistente de Atendimento: Nathalia Costa
DIGITAL: Daniela Dias, Cristiano Alves
PROJECTS AND TECHNOLOGY
Head de Projetos: Maria Fernanda Laudisio/ Líder de Projetos: Lorane Maximo/ Estagiário de Projetos: Henrique Moreira
STRATEGY
CSO: Juliana Elia
Strategy Director: Ileana Milan
Strategy Manager: Tabata Pimentel
MEDIA PUBLICIS
Media Director: Aline Brazolotto/ Isadora Alduini, Laís Dalcin, Jaqueline Ahagon, Fernanda Lima
BRAINLAB
CRM: Francisco Ifarraguirre, Aline Kim, Nazareth Balian Kulaif, Chayenne Cadaval e Bruno Marcelo
CLIENT APPROVAL: Gustavo Aguiar, Rafael Berenguer, Daniela Marques, Luiza Bovino, Felipe Santos, Felipe Custódio
PR: Leonardo Araujo, Samara Oliveira e AND, ALL
AUDIO PRODUCER: Punch Audio
PRODUCER: Cristiano Pinheiro
CREATION: Douglas Fonseca
HEAD OF PRODUCTION: Lili D.Aragoni
ACCOUNT SERVICE: Ale Pais and Gabi Takan
COORDINATION: Cristiane Oliveira and Karina Coviello
MIXING AND FINISHING: Gustavo Guanaes, Ian Sierra and Rodrigo Tuchê
VIDEO PRODUCTION
FILM PRODUCTION COMPANY: O2 FILMES
EXECUTIVE PRODUCTION DIRECTOR: Flavia Zanini
EXECUTIVE PRODUCTION: Ed Tamachiro
EXECUTIVE ASSISTANT: Tiemi Fujise
ACCOUNT DIRECTOR: Rejane Bicca
ACCOUNT SERVICE: Ivan Caetano and Rodrigo Ohara
POST ACCOUNT SERVICE: Nany Lucena
PRODUCTION DIRECTOR: Daniel Favaretto
1st ASSISTANT DIRECTOR: Tyrone Rodovalho
CASTING DIRECTOR: Luciana Kfouri
HAIR AND MAKEUP ARTIST: Lula Moraes
STILL PHOTOGRAPHER: Marina Atallah
POST PRODUCTION: O2 Pós
EDITING: Andre Dib
POST PRODUCTION COORDINATOR: Claudio Tolentino and Henrique Gomes
POST PRODUCTION SUPERVISOR: Mariana Falcão and Beatriz Mazarak
COORDINATION ASSISTANT: Beatriz Maceió and Igor Luís
FINISHER: Leonardo Vitorello
FINISHING ASSISTANT: Leno Taborda
VFX SUPERVISOR: Thiago Corá
COLORIST: O2 Pós
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