Neston: Moustache

Publicis Brasil created a campaign to launch the new concept for Neston, a famous “smoothie maker” from Nestlé cereals in Brazil: “Neston is more than tasty; it’s unbelievably delicious”. A green mustache was chosen to materialize the concept “Unbelievable” or “Surreal” on TV commercials that shows teenagers enjoying Neston. Besides that a special video clip was created , simulating a new band called Mustach Greenberg & Band with several elements that complemented the “unbelievable” concept: http://youtu.be/RjgWUaZhWPI. Due to the video clip’s success, it was also shown during commercial breaks on TV.
In order to engage people, the campaign will include apps that encourage them to share and enjoy with friends while interacting with the brand. For example, people can apply the green mustache on a certain picture. The mustache will grow in size according to the number of ‘likes’ for that specific picture.