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Nestlé Nido: Because You Loved Me
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To support your son who wants to be a dancer and suffers bullying because of that. To leave your job to help your daughter who dreams of becoming a violinist. These and other real stories about mothers who help their kids to express their individualities, even when they need to face society in doing so, are portrayed in Nestle's Nido new campaign. Created by Publicis Brasil and launched in all Latin America on Tuesday (7), the initiative pays tribute to Mother's Day and includes an open TV film as well as 3 minutes web documentaries. Aiming to promote a reflection about respect for the identity of those we love and to support mothers and fathers who have been through similar situation, the commercial is tuned by Canadian singer Celine Dion's hit "Because You Loved Me" sung by a children choir.
CLIENT APROVAL: Carine Mahler, Rafael Souza, Zenas Liritis, Guglielmo Bonora, Luigi Segatto, Fernanda Lopes, Danilo Moreira, Ana Ferraz, Andrea Gonçalves Related |
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