Interactive ad: Fala Mulher Association: Voice of Silence, 1

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Top 6: February 7th 2024

We and Fala Mulher Association, to join SBT Broadcast to create the 'Voice of Silence' project. An initiative that 'hacked' the only space on TV where it is possible to communicate directly with hearing-impaired and deaf women: the age rating warning. In Brazil, all television shows are required by law to show an opening with a Brazilian Sign Language (LIBRAS) Interpreter warning about inappropriate content on the show.

Category Charities & appeals
Client Fala Mulher Association
Agency WE
Production Santeria e Máfia
Country Brazil
Uploaded 1 February, 2024

Credits

Director
Rafael Damy
Director
Nicoly Cruvinel
Director
Carlos Máfia
Chief Creative Officer
Armando Araújo
Creative Director
Thiago Gueler
Creative
Armando Araújo
Creative
Paulo Almeida
Creative
Paula Capobianco
Creative
Otávio Mastrogiusepe
Creative
Jones Stecca
Assoc Creative Director
Paulo Almeida
Assoc Creative Director
Otávio Mastrogiusepe

Other credits

Agency

Chief Executive Officer Fabio Rosinholi

Chief Operating Officer Alexandre Ugadin

Account Director Lucia de Oliveira

Account Manager Debora Liberti

Head of Planning Gisela Toledo

Content Producer Fabiana Lopes

Media Manager Júlio Campos

Media Director Tatiane Silvério

Media Manager Marco Rivera

Data Analyst Luciana Babos

Head of Production Alessandra Salles

Head of Production Alexandre Borges

Producer Luana Rodrigues

Producer Stella Shinyashiki

Business Director Paty Silveira

Supervisor Hellen Gazetta

Supervisor Gabriella Reis

Head of Production Ana Paula Domingues

Photographer Marcos Lopes

Music / Sound Quiet City Music + Sound

Composer Chris Jordão

Creative Director Chris Jordão

Fala Mulher Association: Voice of Silence, 1

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