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Top 6: February 7th 2024
Today has unveiled its plans to engage fans on Sunday, February 11th with a first-of-its-kind sweepstakes that shows how consumers can get just about anything on DoorDash. Timed to football’s biggest event, DoorDash will DoorDash stuff from all the commercials – awarding one lucky winner with items advertised throughout the duration of the game. From cars to snacks to desserts, self-care products and even tax service, DoorDash will give it all away. Just crack the code during DoorDash’s Big Game commercial for a chance to obtain it all. The :30 Big Game spot was created in partnership with Wieden+Kennedy Portland and Emmy-Nominated director, Mike Diva, most notable for his video shorts on SNL. Laurence Fishburne’s iconic voice is featured throughout the work. The multi-layered 360 campaign also includes external partnerships with more than 60 brands, 24/7 social listening, teasers and DoorDash’s first-ever Dashspondent Lonnie IIV, a larger than life personality, who will report all the items added to the grand prize.
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Chief Marketing Officer: Kofi Amoo-Gottfried
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