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Top 6: February 7th 2024
Bundaberg Rum is the most loved alcohol brand in Australia's heartland. And Australia's heartland is home to some wild folks. The kind of people most wouldn't trust to plan the
… read morebiggest day of their lives. So we asked them to do just that. Launching a campaign where one lucky couple would get a free wedding at the Bundy distillery. All they had to do was hand over creative control to 400,000 fans of Bundaberg Rum on social media. It turned out precisely how you'd think it would.
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Credits
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Creative Agency: General Manager: James Walker-Smith
Group Account Director: Andrew Thistlethwaite
Business Director: Thomas Smyth
Business Manager: Elisa Donato
Social & Content Lead: Irnin Khan
Social & Community Executive: Mia Stevens
Content Director: Yiani Andrikidis
Senior Designer: Tiffany Wilson
Client: Bundaberg Rum / Diageo Australia
Marketing Director: Andy Oughton / Hayden Abercrombie
Marketing Manager: Jodi McLeod
Senior Brand Manager: Matt Miles
Brand Manager: Jack Basil-Jones
Assistant Brand Manager: Madeline Morris
PR & Culture Lead: Rebekah Allison
PR: Herd MSL
Chief Client Officer: Jennifer Brown
Senior Account Director: Janete Sampaio
Account Director: Savannah Fielder
Account Manager: Mirna Elsabie
Senior Account Executive: Sarah Findlay
Production Company: PXP Studios
Integrated Producer: Ashritha Govind
Edit & Motion Graphic Lead: Joe Giuffrida