Interactive ad: Bundaberg Rum: The Wedding That Fans Built

Embed Video

Top 6: February 7th 2024

Bundaberg Rum is the most loved alcohol brand in Australia's heartland. And Australia's heartland is home to some wild folks. The kind of people most wouldn't trust to plan the biggest day of their lives. So we asked them to do just that. Launching a campaign where one lucky couple would get a free wedding at the Bundy distillery. All they had to do was hand over creative control to 400,000 fans of Bundaberg Rum on social media. It turned out precisely how you'd think it would.

Category Drinks, alcoholic
Client Diageo
Agency Leo Burnett Australia
Country Australia
Uploaded 1 February, 2024

Credits

Chief Creative Officer
Andy Fergusson
Group Creative Director
Tim Woolford
Group Creative Director
Tommy Cehak
Art Director
Daniel Stewart
Copywriter
Nick Timms

Other credits

Creative Agency: General Manager: James Walker-Smith

Group Account Director: Andrew Thistlethwaite

Business Director: Thomas Smyth

Business Manager: Elisa Donato

Social & Content Lead: Irnin Khan

Social & Community Executive: Mia Stevens

Content Director: Yiani Andrikidis

Senior Designer: Tiffany Wilson

Client: Bundaberg Rum / Diageo Australia

Marketing Director: Andy Oughton / Hayden Abercrombie

Marketing Manager: Jodi McLeod

Senior Brand Manager: Matt Miles

Brand Manager: Jack Basil-Jones

Assistant Brand Manager: Madeline Morris

PR & Culture Lead: Rebekah Allison

PR: Herd MSL

Chief Client Officer: Jennifer Brown

Senior Account Director: Janete Sampaio

Account Director: Savannah Fielder

Account Manager: Mirna Elsabie

Senior Account Executive: Sarah Findlay

Production Company: PXP Studios

Integrated Producer: Ashritha Govind

Edit & Motion Graphic Lead: Joe Giuffrida

Bundaberg Rum: The Wedding That Fans Built

Gold sponsors

The Best Ad Jobs

Bundaberg Rum: The Wedding That Fans Built

Also best this week

Gold sponsors

The Best Ad Jobs