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Seen and noted
Lifebuoy: Get Possessed By Freshness Indonesians love horrorâitâs in their DNA. And with the heat there, it sometimes feels like a nightmare. Thatâs why weâre unleashing Lifebuoy Freshness, a cooling sensation so intense, it possesses you for 12 hours straight. Under the concept âGet Possessed by Freshness,â this campaign taps into Indonesiaâs horror obsession, delivering a spine-chilling freshness that wonât let go.VIEW THE SPOT The Soup Spoon: Split The Cals The Soup Spoon, Singaporeâs largest healthy restaurant brand, invites Singaporeans to start 2025 right and âSplit the Calsâ with their family and friends in a new campaign via We Are Social Singapore. VIEW THE CONCEPT  Income Insurance has launched a humorous new campaign, created by BBH Singapore, to tell EV drivers about the USPs of the new eDrivo Car Insurance and show how regular car insurance just does not deliver the same coverage. Although EV adoption has surged in Singapore over the past few years, many EV owners still rely on regular car insurance, not realising that there is a gap in terms of what it covers, and what their specific needs are as an EV driver. Simply put, why would a car running on electricity vs. petrol have the same insurance coverage? Income Insurance teamed up with two well-known Singaporean comedians, Eugene Soh and Fadzri Rashid (formerly known as Fakkah Fuzz, who has two Netflix specials), to explain in an entertaining way why eDrivo Car Insurance is tailored to the unique needs of electric vehicles. In the commercial, we see two EV drivers sitting in a sprawling field, charging their cars in the middle of nowhere. The eDrivo-insured friend, played by Eugene, playfully teases the other, played by Fadzri Rashid, about his regular car insuranceâ and the punchline? His uninsured EV battery.VIEW THE SPOT  Vantage Pictures and global cryptocurrency exchange, Bitget Singapore, has injected humour into crypto trading with the launch of the new âTrade Smarterâ campaign. Leading global cryptocurrency exchange and web3 company Bitget, has partnered with Vantage Pictures, a leading film production company to launch the new âTrade Smarterâ marketing campaign. Filmed in Bangkok, the four films â invite viewers into humorous scenarios where clever thinking transforms the ordinary into the extraordinary. Directed by Paul Moore, the campaign departs from the typical high-stakes tone of financial ads, infusing a touch of joy and relatability into trading.VIEW THE SPOT Ikea: The Ikea Res The RESTEN bag is a re-imagination of the iconic blue FRAKTA bag, created to become a symbol of rest, in sleepless Singapore.This huggable bag was carefully crafted with ultra comfortable fabrics and stuffing, culminating in a padded design that resembles a pillow, making it the perfect accessory to help Singaporeans find rest on the go, wherever and whenever they need it. VIEW THE AD JBL: Quantum Guideplay Making the most popular games accessible for the blind.First-person shooter games have long captivated players, but none of the top five games have been made accessible to the visually impaired. With over 50 million visually impaired gamers worldwide, itâs crucial to make gaming more inclusive. JBL, in partnership with the Blind Society, introduces Guide Playâa groundbreaking technology that enables visually impaired gamers to navigate through sound. VIEW THE CONCEPT  DDB Group Singapore is partnering with Senoko Energy for an innovative and unique initiative â the first National Singlet Month. The movement, which supports Senoko Energyâs ongoing mission to provide sustainable energy solutions that put Singaporeâs Net Zero goals within reach, celebrates the little actions in daily life, like wearing singlets, that can create ripples of positive change in energy conservation.VIEW THE SPOT  To mark the launch of the new AI TV era with the 2024 Neo QLED 8K, Samsung worked with BBH Singapore to bring its capabilities to life through the story of a couple whose everyday viewing is transformed into epic audiovisual experiences.VIEW THE SPOT  To mark International Biodiversity Day, Greenpeace has just dropped a cinematically powerful music video, MoneyTrees, in collaboration with rap artist GreedyBoy, that acts as a wakeup call to end the corporate destruction of nature. Set to the pulsating beat of GreedyBoyâs specially composed track, Heckler Singapore joined forces as VFX partner on the striking video produced by Studio Birthplace â a Singapore based creative agency focused exclusively on planet positive projects. Led by Heckler Singapore creative director Cody Amos, the VFX team got to work setting the forest on fire. VIEW THE SPOT  This TVC branding for EYS Singapore was completed in March 2024. The Bak Foong Pill is a well-established and popular brand for women in Singapore. The commercial was well-received in the market.VIEW THE SPOT  Ogilvy Singapore, in collaboration with iconic personal care brand Dove, proudly announces the launch of an inspiring new initiative, "Raise Your Arms," aimed at combatting underarm shaming and elevating women's confidence in the Philippines. The campaign celebrates the courage of women who have raised their arms for change, impacting their communities and the broader society. VIEW THE FOUR ADS Lux: In Her Name To create the 'In Her Name' campaign, LUX has worked with linguistics professor and language expert Liu Yanchun on 100 new names that genuinely reflect what Chinese women should be called nowadays. Instead of highlighting outdated 'feminine' traits like 'quiet', 'loveable' and 'small', or a sexist preference for a son such as 'welcome younger brother', the new names evoke strength and potential. The activation idea is by creative agency VML Singapore.VIEW THE CONCEPT  Appleâs has launched its latest âRelax, itâs iPhoneâ film in India created via TBWAMedia Arts Lab Singapore which puts iPhone 15 through a durability test like no other â tossing, turning, and tumbling around in the back of a rickshaw â to demonstrate its tough build quality.VIEW THE SPOT  PUB, Singaporeâs National Water Agency and VML Singapore have launched a new campaign to encourage Singaporeans to conserve more water. VIEW THE SPOT  Heineken and LePub APAC are turning 24-hour laundromats into all-night sports bars so that Koreaâs most dedicated football fans now have a place to watch the UEFA Champions League. The idea was inspired by the realization that Asia is home to some of the worldâs most hardcore football fans VIEW OUTDOOR  Unileverâs Clear, the world best-selling male shampoo brand, has teamed up with creative agency MullenLowe Singapore to launch its latest campaign which encourages men to turn the tide against male pattern baldness through early intervention with its Clear Men Scalp Pro range. Fittingly launched in Turkey, the hair transplant capital of the world, the daring Bald Spots campaign turns actual bald spots on menâs heads into unmissable out-of-home advertising spaces. Featuring a range of designs and messages contextualized to the severity and shape of individual bald spots, these mobile billboards were sent out to the streets and into locations popular with men, such as gyms, teahouses and malls. âIt starts like this. Use Clear Men Scalp Pro.â reads a reminder set on a head with early stage balding, while another with severe, late-stage balding features a cheeky warning to âGive your hairline a lifeline. Use Clear Men Scalp Pro.âVIEW OUTDOOR JBL Quantum: Guide Play BLKJ Havas Singapore recently launched the JBL Quantum Guide Play, a world-first software that aims to make first-person shooter games (FPS) more inclusive. Guided by HARMAN's mission to innovate with intention and drive excellence, this initiative leverages JBL's renowned audio technology to support the visually impaired players within the gaming community. JBL Quantum Guide Play is HARMAN's commitment to bringing diverse individuals and ideas together, offering visually impaired gamers unprecedented access to gaming experiences. Now available for download, JBL Quantum invites the visually impaired gaming community to share their feedback and help perfect it.VIEW THE CONCEPT  Shoes upon shoes âconvenientlyâ stacked up against the wall, heaps of unwashed or unfolded clothes chucked aside âfor laterâ, and toys piled up in a corner for âeasy accessââthese makeshift home solutions to everyday clutter served as the inspiration behind IKEA Singaporeâs latest collection. Launched in time for April Foolâs Day and cheekily named the INVSBAL collection (a play on âinvisibleâ), VIEW THE 4 ADS National Reading Movement: Playbrary In an era where technology and AI are often viewed as threats to traditional education and reading habits, the National Library Board, Singapore has taken a bold step forward with the launch of an innovative project called âPlaybraryâ, created in collaboration with LePub APAC. This game-changing initiative literally transforms books into interactive text-adventure games, blending the timeless charm of storytelling with the engagement of digital gameplay.VIEW THE 4 CONCEPTS  Singapore offers more than just well-known attractions and postcard-perfect spots. If you are only going on those tours, you are missing out on so much more. The film âTour The Other Sideâ showcases the diverse facets of Singapore beyond typical tourist tours and experiences, encouraging tourists to book an additional tour to explore the Other Side of Singapore. VIEW THE SPOT  BBH Singapore and The Shophouse @ Publicis are bringing quintessentially Singapore experiences to major cities around the world, from New York City in Times Square to London in Piccadilly Circus, in 3D out-of-home billboards for the Singapore Tourism Board.VIEW 2 OUTDOORS Coca Cola: Epic Night Out Coca-Cola has teamed up with Ogilvy Singapore for WPP Open X, to pull out all the stops with its global Foodmarks campaign, with an entertainment piece that intersects Music X Food X Pop-Culture. Featuring- rapper F. Hero and his fashion forward Coke Cutlery Crew, celebrity Chef Pom, a #cokeflip dance move and even Coke branded tuk-tuks.VIEW THE CONCEPT  AIA Singapore, in collaboration with Havas Village Singapore with integrated specialists from Socialyse, Havas Play, and media agency of record (AOR) Arena Media Singapore, have launched this film as part of unveiling their newest critical illness plan, AIA Ultimate Critical Cover (AIA UCC).VIEW THE SPOT Artotel Group: Rockstar Status Ogilvy Singapore and Artotel Group have come together once again to make a bold step towards redefining customer loyalty in Southeast Asia's hospitality landscape. Introducing the Rockstar Status. The first-of-its-kind loyalty program where they reward their most loyal guests with a night where anything goes. And they mean anything.VIEW THE SPOT VIEW THE ADS  The film captures the emotions and moments at 30,000 ft, by following Julia Nimke as she makes her way to her exhibit at the Leica Gallerie in Singapore via Singapore Airlines. But she has one catch: the exhibit has not been shot.Agency: TBWASingapore. VIEW OUTDOOR Samsung Galaxy S24: Circle To Search BBH Singapore has unveiled a new campaign for Samsung Electronics that launches the Galaxy S24 Series globally. Powered by Galaxy AI, the Galaxy S24 Series takes the old ways and offers us a new effortless way. And once you've experienced it, there's no going back.VIEW THE 4 SPOTS  MullenLowe Singapore has collaborated with local director, Royston Tan, to launch this Chinese New Year film titled, "Extended Love". The 3-minute film celebrates the power of a united community and the resilience of Singaporeans, as new year celebrations evolve through the years. This project is commissioned by the Ministry of Communications and Information (MCI).VIEW THE SPOT  There are no shortcuts to mastery. The journey requires immense talent, a bit of luck, but most of all, it requires an unwavering will to persevere. With this limited-edition packaging, we told the story of Bowmore a master craftsman of Islay Single Malt Scotch with over 240 years of rich history through an old Chinese tale of perseverance.VIEW THE AD Vaseline: Skins For Skin Thailand grapples with the highest burn-related mortality rate in Southeast Asia, shining a spotlight on the critical scarcity of skin donations, as revealed by alarming 2022 statistics. Enter the unexpected hero in this narrative, Vaseline. Embracing its timeless mission of providing healthy skin for all since 1870, Vaseline teamed up with Ogilvy Singapore to respond to a literal "call for help" initiated by The Thai Red Cross. VIEW THE CONCEPT Samsung Galaxy Unpacked: The Portal to a New Galaxy Leading up to Galaxy Unpacked and in conjunction with the Consumer Electronics Show (CES), Samsung has partnered with BBH Singapore on an epic takeover of the Sphere (Exosphere) in Las Vegas on January 8. Featuring Doctor Strange from Marvel Studios' "What If...?" all episodes now streaming only on Disney , it teased a new era for mobile and provided a glimpse of an upcoming feature that will allow users to make epic discoveries just by drawing circles. Just as Doctor Strange discovers new portals of endless possibilities, the new Galaxy capabilities will enable discovery in a whole new way. This spectacular Sphere display comes after Samsung released an official teaser announcing the impending arrival of Galaxy AI. Called 'Galaxy AI is Coming', this was also produced with BBH Singapore.VIEW OUTDOOR  The Land Transport Authority (LTA) has released the first of a three part series of films, created via The Secret Little Agency Singapore, to demonstrate electric vehicles as a reality of Singapore's mobility. While awareness of electric vehicles is high amongst Singaporeans, the new campaign seeks to educate Singaporeans around the ready infrastructure supporting the adoption of electric vehicles that exists today and into the near future. VIEW THE SPOT  14 December 2023, Thursday, Singapore This festive season, The Secret Little Agency seeks to redefine what thoughtful, meaningful gifts should look like in a new campaign for RedMan, the flagship brand of Phoon Huat Pte Ltd and a culinary cornerstone in Singapore for decades. Rooted in the spirit of the season, the campaign aims to encourage Singaporeans to #JustBakeIt, embracing the warmth and sincerity of baked goods as the ultimate gift for anyone. VIEW 7 OUTDOORS  In a bold move to redefine the travel landscape post-pandemic, Jetstar is unveiling its latest brand proposition, urging travellers to 'Make It Count' in 2024. Notably, this marks the next chapter of an ongoing partnership for Jetstar and The Secret Little Agency crafting the airlineâs brand platform, with the last brand proposition, 'Because You Can,' created over seven years ago. To derive the new platform, Jetstar Asia conducted a nationwide survey to distill the travel habits of consumers in October 2023 and found that 85% of respondents believe holidays are important, and yet nearly 60% have yet to plan their 2024 getaways. With this insight, Make It Count hopes to encourage people to overcome planning procrastination and put intention behind travel, emphasizing the importance of purposeful journeys. Reflecting strategic shifts in the travel landscape, the campaign rallies travellers to emphasize the quality of their experiences and the importance of understanding why they travel rather than just where they're going. The creation of the new brand platform is accompanied with a new brand toolkit, complete with a library of assets for use across digital, social, and various destinations and occasions. This includes a film that takes the audience on a visceral adventure, where viewers will journey through a visual scrapbook, capturing the essence of meaningful travel experiences that linger long after the journey ends. The film, shot in hot travel destinations across Asia featuring Jetstarâs crew, aims to resonate with modern travellers living out their journeys with intention and purpose.VIEW THE SPOT  While India has the highest female STEM graduates at 43%, only 14% end up staying in their field. The reason? A lack of female role models and inspiring mentors. Instead, they're bombarded by cultural and gender bias, stereotypes and tremendous family expectations. Hundreds of voices telling them that there's no place for them in STEM. So to #StemTheGap, Olay gathered the voices of top female scientists in India, drew from their real-life experiences and over 500 pages of collected data, and created AI-SHU. AI-SHU is a web-based virtual chat mentor that offers invaluable guidance to young Indian women pursuing STEM careers.VIEW THE SPOT Riot Games: Wrecking Ball Of Fun Production house electriclime have linked up with Riot Games to create a new film to celebrate the launch of Teamfight Tactics Mobile ("TFT") in Asia Pacific.The film, directed by Pabz Alexander, sees the popular TFT character Pengu dance their way through the streets, sharing the joy of the game as they go.VIEW THE SPOT Tiger Beer: Summer Puffer The world's first puffer jacket for the tropics, with a beer-powered cooling system. Agency: BBH Singapore, LePub APAC VIEW OUTDOOR  Oatside dodged Thai FDA's bullet with fan's loving campaign, Oatside SOS.Oatside, a Singaporean oat milk brand has recently launched in Thailand and has gained phenomenal popularity due to its incredibly delicious taste, the result from the delicate process of making "the world's most delicious milk"the brand's mission which they want to communicate to the public.VIEW OUTDOOR  Award-winning director Wuthisak "Un" Anarnkaporn from FACTORY01 and MullenLowe Singapore have teamed up to create a new collection of brand films for PRISM+, with post-production led by THEQUIETLAB Singapore and Bangkok. In each film we follow a different cast of characters inspired from the TV-watching habits many of us share, as they are unwittingly drawn into the entertainment universe VIEW THE 2 SPOTS |
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Recruiting is the name of the game in this new spot for the Singapore Navy
Plenty of special effects in this spot from JBL, Singapore