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Seen and noted
 Jollibee, the iconic brand that is a part of every Filipino household, has always been synonymous with family, togetherness and joy, especially at Christmas. This holiday season, Jollibee has launched a heartfelt thematic film that celebrates Filipinos enduring love for family, in all the different ways it exists today. Buo ang Saya ng Pasko or The Joy of Christmas is Complete, celebrates the evolution of what Christmas and family has come to mean in the Philippines. The filmâs central theme is built on the insight that in recent years, while family remains at the very foundation of Christmas, Jollibee is embracing the many different versions of family joy and celebrations across the Philippines. In the film, Jollibee captures how both typical families and different versions of Filipino families now come togetherVIEW THE SPOT  StarHub, in partnership with creative agency of record TBWASingapore, has unveiled 'We Got You', its new brand platform that embodies StarHubâs promise to deliver peace of mind through seamless connectivity. More than a campaign, it empowers people in Singapore to live freely and stay close to what matters most.VIEW THE SPOT  As a key, high-impact component of DDB Singaporeâs overarching Google Gemini #BikinGebrakanLo campaign, this creative collaboration between Superson, Google Indonesia, DDB Singapore, and Hagia Labs today announced the launch of their collaborative AI-powered âsee-throughâ billboard execution. The innovative campaign transforms traditional outdoor advertising by capturing the architectural backgrounds of billboard locations and seamlessly blending them with AI-generated creative content. VIEW OUTDOOR Brewlander: AI Irresponsibly For decades, beer ads have belonged to the big guys, million-dollar productions, glossy beaches and celebrity cameos that cost more than a craft brewery makes in a year. For independent brewers like Brewlander, it was never a fair fight. Until now. With the rise of text-to-video AI like Sora and Qwen 2.5, the rules have changed. Today, anyone with a keyboard can make an epic film without spending a cent. So Brewlander partnered with BLKJ Havas to do just that. To show how Brewlander is the beer that invests in the beer, the brand didnât film commercials, it printed them. Posters, billboards, magazines, all featuring detailed AI prompts that anyone could type in to instantly generate over-the-top beer ads. The kind of ads independent brewers were never supposed to afford. VIEW THE CONCEPT  The Ministry of Digital Development and Information (MDDI), in collaboration with the Ministry of Health, Health Promotion Board and Health Sciences Authority, and creative agency TBWASingapore have launched a powerful new anti-vape campaign titled âThe Horrors of Vaping are Realâ. VIEW THE SPOT Changi Airport: The Week Long Layover Changi isnât just a transit hub. Itâs a vital connector between East and West that has redefined what an airport can be. But for ANZ travellers, Changi isnât the fastest route to Europe, the Middle East, or the Americas. That forces a choice: speed, or stopping at Changi. Travellers dread spending time in airports, but when they see someone like themselves enjoying it, it suddenly feels aspirational. Our opportunity was to dramatise a Changi layover and reframe it as an extraordinary experience and a destination worth choosing. In a world-first stunt, we challenged TikTok star Maddy Macrae to live inside Changi Airport for an entire week. Maddy streamed live 3 times a day, broadcasting her experience to an audience of over 1.2 million in real time. A fan was even flown over to join Maddy for one day, while PR and earned drove mass reach across major ANZ and global publications.VIEW THE CONCEPT  Young travellers assume all airports are the same. Stressful, overpriced, and worth escaping as quickly as possibleâ. They âdon't seeâ Changi Airport as any different.âBut in reality, Changi Airport is a world-class destination in itselfâ. It offersâ enviable attractions and facilities, as well as shopping and dining experiences on par with major cities.VIEW THE SPOT  Have you seen these? Mysterious silhouettes had materialised throughout Singaporeâs MRT network. The mystery had been unboxed, revealing a disruptive nationwide anti-vape campaign in full swing. âDonât Toy With Your Lifeâ, created by Singaporeâs Health Promotion Board and creative agency TBWASingapore. Taking an unexpected approach, it aims to shift perceptions and behaviours among Singaporeâs youths. âDonât Toy with Your Lifeâ aims to instil a powerful message to youths: Vaping may seem like harmless fun, but donât be fooled â youâre the one being played. The campaign aims to encourage the public to see past the seemingly attractive facade and recognise the real, harmful impact of vaping. The creative idea? Grotesque figurines designed with a dose of dark humour (not for sale, and not safe for all ages) â âPopcorn Lungsâ, âAddicted Brainâ, and âDiseased Heartâ. The payoff was a contrast between attraction and repulsion â drawing viewersâ attention in with its attractive exterior appeal, only to reveal the unsettling truth by showing the hard-hitting health harms that vaping will bring to its user when one looks deeper.VIEW THE SPOT VIEW THE ADS  Telehealth platform Noah and creative agency BBH Singapore have teamed up in a bid to put the subject of menâs sexual health front and centre in Hong Kong â by appearing to put a pair of giant inflatable balls front and centre of the cityâs world-famous harbourfront. VIEW OUTDOOR  âOgilvy and Hogarth Singapore joins forces with 116 Pictures international production company and Juice visual effects powerhouse to roll out a bold global campaign for iconic snack brand Pringles. Directed by Oren Kaplan, the campaign humorously taps into cultural nuances across multiple regions, including Korea, Australia, New Zealand, Indonesia, Thailand, Saudi Arabia, and the UAE. Embracing the brandâs playful personality, the campaign faced unique production hurdles, notably the complexities of remotely casting comedic talent across diverse markets. VIEW THE SPOT  âHeckler Singapore has unveiled its first-ever 3D anamorphic billboard in Singapore as part of Qantasâ whimsical âAustralia In The Skyâ campaign, marking a new creative chapter in its collaboration with the airline. The campaign brings to life Qantas' now-iconic flying Turtle character in a visually captivating 3D billboard located in the heart of Singapore. VIEW OUTDOOR National Library of Singapore / Snap: Augmented Reading Ever imagined your favourite book characters literally leaping off the pages while you read? Singaporeâs National Library Board (NLB), in partnership with technology provider Snap and agency LePub Singapore, are exploring the use of Spectacles, Augmented Reality glasses powered by Snap OS, to enable readers to be immersed in the different worlds of the story they are reading. Developed for Snap Spectacles, the experience with books and stories will be enhanced with audio-visual AR effects in real-time. The Augmented Reading experience is currently in beta testing and will be available for readers to try out later this year. The Augmented Reading experience provides a complementary auditory dimension to reading, playing ambient music and sound effects in real-time. This sets the mood and immerses readers in the story. The Augmented Reading Lenses work by scanning the book while the person is reading it, and uses text recognition and machine learning to provide audio and visual effects. This includes creating soundscapes that use suspenseful music to set the scene, sound effects like doors creaking or distant chattering, plus visuals and effects that complement the storyline. The reader can also share their experience, including virtual artefacts they may pick up through the AR Spectacles.VIEW THE CONCEPT Lux : Reclaim Her Name In Chinese culture, a name is more than just an identity; itâs tied to destiny, so families choose names with immense care, embedding hope, status, and meaning into every character. Yet, millions of women in China are given names that are not only outdated but also shockingly sexist. Names that emphasise fragility, weakness, or even a parental preference for boys, like Zhao Di ('I wish I had a boy'), Ya Nan ('Second to man'), and Sheng Nan ('Bear me a boy') are disturbingly common, serving as a constant reminder of deeply rooted gender bias. VIEW THE CONCEPT  Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini transforms everyday challenges through AI assistance. The campaign is a follow-up to BBH Singaporeâs global launch campaign for the Galaxy S25 Ultra in January. The series of three films presents relatable scenarios where the Galaxy S25 Ultra's AI capabilities shine f- rom cooking mishaps, laundry challenges, to exam assistance. Each story showcases Galaxy S25âs conversational intelligence through Gemini Live, positioning it as the ultimate tool for learning new things every day.VIEW THE 3 SPOTS  American Tourister is calling all fans to 'Join the Game' with the launch of its limited-edition Netflix Squid Game Collection, inspired by Netflixâs critically acclaimed TV series. Timed ahead of Squid Game Season 3âs long-awaited premiere on June 27th, 2025, the campaign brings the tension, suspense and iconography of the series into the world of fashion-forward travel. VIEW THE SPOT Shea Moisture: The Visa Loophole Japan has lots of hairdressers, but finding someone who really understands Afro-textured hair is not so easy. Ogilvy Singapore and Shea Moisture investigated further and created 'The Visa Loopholeâ so hairdressers from Africa could go to Japan without the 2 year waiting time for a visa.VIEW THE CONCEPT  While everyone knows the risks of harmful UV rays, 64% of people are unaware of the impacts of blue light â which can actually penetrate the skin even deeper. While the effects aren't as immediate or tangible as sun exposure, protection against blue light should still be top of mind (think blue light glasses). VIEW THE 2 SPOTS  In Japan, a country where 98% of people are Vitamin D deficient, according to a study by Jieki University School of Medicine, a long-standing culture of overwork, combined with the dense urban environment, has created a lifestyle that keeps people indoors, and away from the sun. VIEW THE 6 ADS Durex : The Pull Out Game Many men think theyâve mastered the âpull-outâ gameâbut science says otherwise. In reality, 22 out of 100 people who rely on this outdated method end up with an unintended pregnancy. Durex is here to make sure people donât gamble with their futuresâunless itâs just for fun. Introducing The Pull Out Game Game, a retro-inspired digital experience that hilariously exposes the flaws of the pull-out gameâone near-impossible challenge at a time. VIEW THE CONCEPT  Following the Singapore Budget 2025 Statement, Singaporeâs longest-serving bank POSB has launched a new money habits campaign together with its lead creative agency The Secret Little Agency. Through the lens of a poignant mother-son relationship that evokes a bittersweet reflection of life, it encourages viewers to view financial planning as the ultimate act of care for oneâs future. The campaign is the latest effort in a series of initiatives specially developed by the bank to highlight the importance of financial wellness among consumers and advocate for action. VIEW THE SPOT  In a captivating blend of tradition and digital entertainment, Google Play, in collaboration with DDB Group Singapore, has launched an action-packed campaign that transforms a typical family gathering into an epic virtual arena this Ramadan. VIEW THE SPOT  VML Singapore, a leading creative company, has partnered with menstrual care challenger brand Blood to launch the groundbreaking "Period Squad" campaign. This innovative initiative aims to challenge outdated perceptions and normalise conversations surrounding menstruation through a unique blend of cute characters, engaging content, and cutting-edge technology. VIEW THE SPOT Lifebuoy: Get Possessed By Freshness Indonesians love horrorâitâs in their DNA. And with the heat there, it sometimes feels like a nightmare. Thatâs why weâre unleashing Lifebuoy Freshness, a cooling sensation so intense, it possesses you for 12 hours straight. Under the concept âGet Possessed by Freshness,â this campaign taps into Indonesiaâs horror obsession, delivering a spine-chilling freshness that wonât let go.VIEW THE SPOT The Soup Spoon: Split The Cals The Soup Spoon, Singaporeâs largest healthy restaurant brand, invites Singaporeans to start 2025 right and âSplit the Calsâ with their family and friends in a new campaign via We Are Social Singapore. VIEW THE CONCEPT  Income Insurance has launched a humorous new campaign, created by BBH Singapore, to tell EV drivers about the USPs of the new eDrivo Car Insurance and show how regular car insurance just does not deliver the same coverage. Although EV adoption has surged in Singapore over the past few years, many EV owners still rely on regular car insurance, not realising that there is a gap in terms of what it covers, and what their specific needs are as an EV driver. Simply put, why would a car running on electricity vs. petrol have the same insurance coverage? Income Insurance teamed up with two well-known Singaporean comedians, Eugene Soh and Fadzri Rashid (formerly known as Fakkah Fuzz, who has two Netflix specials), to explain in an entertaining way why eDrivo Car Insurance is tailored to the unique needs of electric vehicles. In the commercial, we see two EV drivers sitting in a sprawling field, charging their cars in the middle of nowhere. The eDrivo-insured friend, played by Eugene, playfully teases the other, played by Fadzri Rashid, about his regular car insuranceâ and the punchline? His uninsured EV battery.VIEW THE SPOT  Vantage Pictures and global cryptocurrency exchange, Bitget Singapore, has injected humour into crypto trading with the launch of the new âTrade Smarterâ campaign. Leading global cryptocurrency exchange and web3 company Bitget, has partnered with Vantage Pictures, a leading film production company to launch the new âTrade Smarterâ marketing campaign. Filmed in Bangkok, the four films â invite viewers into humorous scenarios where clever thinking transforms the ordinary into the extraordinary. Directed by Paul Moore, the campaign departs from the typical high-stakes tone of financial ads, infusing a touch of joy and relatability into trading.VIEW THE SPOT Ikea: The Ikea Res The RESTEN bag is a re-imagination of the iconic blue FRAKTA bag, created to become a symbol of rest, in sleepless Singapore.This huggable bag was carefully crafted with ultra comfortable fabrics and stuffing, culminating in a padded design that resembles a pillow, making it the perfect accessory to help Singaporeans find rest on the go, wherever and whenever they need it. VIEW THE AD JBL: Quantum Guideplay Making the most popular games accessible for the blind.First-person shooter games have long captivated players, but none of the top five games have been made accessible to the visually impaired. With over 50 million visually impaired gamers worldwide, itâs crucial to make gaming more inclusive. JBL, in partnership with the Blind Society, introduces Guide Playâa groundbreaking technology that enables visually impaired gamers to navigate through sound. VIEW THE CONCEPT  DDB Group Singapore is partnering with Senoko Energy for an innovative and unique initiative â the first National Singlet Month. The movement, which supports Senoko Energyâs ongoing mission to provide sustainable energy solutions that put Singaporeâs Net Zero goals within reach, celebrates the little actions in daily life, like wearing singlets, that can create ripples of positive change in energy conservation.VIEW THE SPOT  To mark the launch of the new AI TV era with the 2024 Neo QLED 8K, Samsung worked with BBH Singapore to bring its capabilities to life through the story of a couple whose everyday viewing is transformed into epic audiovisual experiences.VIEW THE SPOT  To mark International Biodiversity Day, Greenpeace has just dropped a cinematically powerful music video, MoneyTrees, in collaboration with rap artist GreedyBoy, that acts as a wakeup call to end the corporate destruction of nature. Set to the pulsating beat of GreedyBoyâs specially composed track, Heckler Singapore joined forces as VFX partner on the striking video produced by Studio Birthplace â a Singapore based creative agency focused exclusively on planet positive projects. Led by Heckler Singapore creative director Cody Amos, the VFX team got to work setting the forest on fire. VIEW THE SPOT  This TVC branding for EYS Singapore was completed in March 2024. The Bak Foong Pill is a well-established and popular brand for women in Singapore. The commercial was well-received in the market.VIEW THE SPOT  Ogilvy Singapore, in collaboration with iconic personal care brand Dove, proudly announces the launch of an inspiring new initiative, "Raise Your Arms," aimed at combatting underarm shaming and elevating women's confidence in the Philippines. The campaign celebrates the courage of women who have raised their arms for change, impacting their communities and the broader society. VIEW THE FOUR ADS Lux: In Her Name To create the 'In Her Name' campaign, LUX has worked with linguistics professor and language expert Liu Yanchun on 100 new names that genuinely reflect what Chinese women should be called nowadays. Instead of highlighting outdated 'feminine' traits like 'quiet', 'loveable' and 'small', or a sexist preference for a son such as 'welcome younger brother', the new names evoke strength and potential. The activation idea is by creative agency VML Singapore.VIEW THE CONCEPT  Appleâs has launched its latest âRelax, itâs iPhoneâ film in India created via TBWAMedia Arts Lab Singapore which puts iPhone 15 through a durability test like no other â tossing, turning, and tumbling around in the back of a rickshaw â to demonstrate its tough build quality.VIEW THE SPOT  PUB, Singaporeâs National Water Agency and VML Singapore have launched a new campaign to encourage Singaporeans to conserve more water. VIEW THE SPOT  Unileverâs Clear, the world best-selling male shampoo brand, has teamed up with creative agency MullenLowe Singapore to launch its latest campaign which encourages men to turn the tide against male pattern baldness through early intervention with its Clear Men Scalp Pro range. Fittingly launched in Turkey, the hair transplant capital of the world, the daring Bald Spots campaign turns actual bald spots on menâs heads into unmissable out-of-home advertising spaces. Featuring a range of designs and messages contextualized to the severity and shape of individual bald spots, these mobile billboards were sent out to the streets and into locations popular with men, such as gyms, teahouses and malls. âIt starts like this. Use Clear Men Scalp Pro.â reads a reminder set on a head with early stage balding, while another with severe, late-stage balding features a cheeky warning to âGive your hairline a lifeline. Use Clear Men Scalp Pro.âVIEW OUTDOOR JBL Quantum: Guide Play BLKJ Havas Singapore recently launched the JBL Quantum Guide Play, a world-first software that aims to make first-person shooter games (FPS) more inclusive. Guided by HARMAN's mission to innovate with intention and drive excellence, this initiative leverages JBL's renowned audio technology to support the visually impaired players within the gaming community. JBL Quantum Guide Play is HARMAN's commitment to bringing diverse individuals and ideas together, offering visually impaired gamers unprecedented access to gaming experiences. Now available for download, JBL Quantum invites the visually impaired gaming community to share their feedback and help perfect it.VIEW THE CONCEPT |
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Recruiting is the name of the game in this new spot for the Singapore Navy
Plenty of special effects in this spot from JBL, Singapore