 |
Seen and noted
Billy Boy: Camdon App This Sexual Health Month, German condom brand BILLY BOY and Innocean Berlin are launching the CAMDOM App: a first-of-its-kind digital condom that protects from the recording of non-consensual content during sex by blocking mobile devices. Taking photos, videos or audio without consent with a smartphone has never been easier, which has led to an alarming situation among teens around the world: Once content is leaked, it spreads like a virus making it impossible to track â causing emotional distress, depression, the loss of jobs and even suicidal thoughts among the victims. VIEW THE CONCEPT  The close relationship between typical Hornbach project customers and their hands has always been a recurring element of Hornbach DIY/ Home Improvement communication. But what actually happens when our own hands want something different from their owner, who prefers to lose himself in the colorful world of first and second screens? When our hands are made for so much more. It is precisely this scenario that the new campaign literally takes to the extreme.VIEW THE SPOT Volkwagen Golf: R-RCreate To mark the launch of the new Golf R, Volkswagen is taking a new approach by making its loyal fans the stars of the campaign. Through the "R&Create" initiative, the brand invites enthusiasts to dive into the world of content creation and showcase their own Golf R. At the heart of the campaign is a four-minute masterclass (R&Create Masterclass), produced by DDB Germany in collaboration with Volkswagen. In this exclusive masterclass, award-winning director Alberto Blanco and his director of photography, Mikey Zeller, offer deep insights into professional video production. VIEW THE SPOT VIEW THE CONCEPT  A few weeks ago, Bitburger launched a major campaign in print, out-of-home, and online in other European countries: The text in the national languages was tailored to the respective nation and what makes it special. For example, readers of the major Italian, Spanish and Belgian newspapers 'La Gazeztta dello Sport', 'El Pais' and 'Le Soir' discovered invitations to 'please' set off for Germany in the summer. Bitburger also installed large-scale out-of-home motifs in busy squares in the centres of European capitals. VIEW OUTDOOR Deutsche Telekom: The Summer To Remember Europeâs most valuable telco brand, Deutsche Telekom, has launched a new campaign with creative partners Saatchi & Saatchi. Entering Whatsapp group chats across Europe, the AI Chat Bot, No Excuses, continues the brandâs commitment to help Gen Zs to make memories and step away from the pressures and stresses for a summer to remember. This year Deutsche Telekom went straight to the source - Whatsapp - the place where all plans for the summer get made, and often get broken. VIEW THE CONCEPT Fashion Revolution Germany: The 1 Hour Shirt What would a fair price be if we valued everyone's time the same? 11 years ago, on April 24th, the Rana Plaza textile factory in Bangladesh collapsed. Over 1,000 textile workers lost their lives. Many thought this would be a turning point in the fashion industry, and that people would change the way they consume. But there are more cheap clothing outlets than ever. VIEW THE CONCEPT Reporters Without Borders: The First Speech On the occasion of its 30th anniversary, Reporters Without Borders Germany (RSF) launches âThe First Speechâ â a campaign exposing the hopeful, beautiful words used by modern autocrats when becoming presidents, but who quickly turn against human rights and independent journalism. An observation that is supported by the campaign's tagline "The loss of freedom is never obvious at first." VIEW THE 3 SPOTS PSA: Faces For Peace April 22nd is the 300th anniversary of the birthday of the German great philosopher Immanuel Kant. His ideas remain relevant: Without him, our understanding of democracy, freedom, peace, and justice would still be vastly different today. Yet, today Kant is hardly read â his works are challenging and not easily accessible, especially for young people. With wars and conflicts in 2024 making Kant's ideas for peace and better coexistence more important than ever, German association FRIENDS OF KANT AND KÃNIGSBERG worked with agency Jung von Matt CREATORS to bring Kant back to life, VIEW THE CONCEPT  To launch Hyundai's all-electric, high-performance IONIQ 5 N, Hyundai Motor Europe and Innocean set a unique challenge for the car: beat the winter blues in one of Europeâs darkest cities. IONIQ 5 N is not a traditional car; it's an everyday sportscar with racetrack capabilities and features such as N Drift Optimizer and N Grin Boost, which allow for peak performance and driving pleasure at the touch of a button. VIEW THE SPOT Aktion Baum: /imagine Harz 1/3 of Germany's area (11.4 M hectares) is covered by forests. The official annual forest condition survey by the federal government shows that damages continue to be at a very high level. According to the Forest Condition Report 2022, only 1/5 of all trees in the country are healthy. Huge areas are dying before our eyes, 400,000 hectares - 3% of Germany's total forest area - in the past 4 years alone.VIEW THE WEB FILM VIEW THE FIVE PRINT ADS  The spot thrives on contrasts. For example Cheering people watching the tournament together on screens in public squares and pubs - thanks to Telekom's fibre optic supply to the venues. In contrast, there are deserted squares and pubs: a scenario that underlines the message "No fiber. No football".VIEW THE SPOT  Two in three women experience sexual harassment in their lives. The "Unsilence the violence" campaign launched today by TERRE DES FEMMES draws attention to this alarming fact. The women's rights organisation is making a statement against sexual harassment at well-known female bronze statues in Munich, Berlin and Bremen, using a phenomenon that occurs frequently: these bronze statues are repeatedly touched on the breasts by passers-by.way.VIEW OUTDOOR Samsung Galaxy: The First Watch Face For Our Solar System A special innovation has emerged from the collaboration between the European Space Agency (ESA) and the technology company Samsung: Galaxy Time The watch face for our solar system. The Galaxy Time watch face, available for all smartwatches with the Wear OS operating system, showcases a unique minimalist design and provides the local time for all eight planets, VIEW THE CONCEPT  University College London (UCL), in collaboration with creative agency Innocean Berlin and audio production company DaHouse, is launching a pioneering project where bespoke songs have been created to help provide relief to the multiple symptoms experienced by people with Parkinsonâs. VIEW THE SPOT  Unique together - the close and successful partnership between Deutsche Telekom and Apple is entering the next round. This can be seen in the company's new 5G campaign. The communication focuses on the best 5G network and the iPhone 15 Pro in titanium. The combination of the two opens up unique digital possibilities for customers. 'Make every moment yours!' is the core message of the campaign. It launched on February 21st, 2024 and will be played out across TV, online, social media, print, out of home and in Telekom stores.VIEW THE SPOT  To spotlight global gender injustice in an eye-catching way, independent feminist craft beer brand Muschicraft has brewed up a new beverage called The Most Illegal Beer. This ale intentionally breaks laws from over 50 countries around the world â simply because it was made by women. VIEW THE SPOT  Once again Kärcher manages to translate an universal truth about cleaning â such as cleaning can make you go crazy â into entertainment. The latest spot for the Kärcher indoor product range impressively shows just how much the classic, not to say outdated, way of cleaning can drive people to despair. For the new campaign, Kärcherâs creative lead agency antoni_boost, led by Group Creative Director Kirsten Frenz, has depicted, and pinpointed a generally known insight in a humorous way. VIEW THE SPOT  Jung von Matt NECKAR has launched a global campaign for Hyundai, titled 'The Last Safety Feature' which tackles the pressing issue of carbon neutrality head-on. TVIEW THE 3 ADS Anzen Health: We Are Those People Serviceplan Innovation collaborated with Mediaplus and Munich-based Design studio Kimeraand design company Raw Materials on the 855-HOW-TO-QUIT-(OPIODS) initiative. Partners in the initiative are healthcare consultancy Anzen Health, and non-profit organizations We Are Those People and PAIN. At the heart of the project is a helpline that uses the imprint codes on opioid pills as phone extensions, to connect those who struggle with addiction with those who managed to quit that very pill. VIEW THE 2 SPOTS VIEW 5 OUTDOORS  The new Lufthansa 'Yes' campaign places the individual experiences and stories of travellers at its core. The slogan 'Say yes to the world' has evolved into a definitive 'Yes', embodying the personal 'Yes' of each passenger. VIEW THE SPOT  To capture the beauty and impact of the installation, Kia has partnered with Swedish award-winning photographer and cinematographer Norris Nimann, whose work has been featured in publications such as Vogue Scandinavia and National Geographic. His keen eye for unique landscapes and ability to evoke emotions through his photography make him the perfect collaborator for this project. VIEW OUTDOOR  Hyundai Motor and its global digital and creative agency partner, Jung von Matt SPREE, have unveiled a global print, OOH and DOOH campaign with a playful take on its self-driving robotaxi.VIEW THE 5 ADS  Due to the unprecedented rise in the number of worldwide conflicts, the Robert Capa Contemporary Photography Center launches a campaign that shows how today's state of war is far more similar to our dark past than most would think.VIEW THE SPOT  Produced through Hochkant Film for Grabarz & Partner in Germany, 'Keep Your Essence' demonstrates director James F. Coton uncanny understanding of all aspects of the filmmaking craft and why he is so sought-after by brands worldwide.VIEW THE SPOT Central Council Of Jews : StopRepeatingStories To bring this alarming development into the public consciousness and to call for action, the Zentralrat der Juden in Germany, together with Serviceplan, has launched a large-scale campaign against antisemitism. The # StopRepeatingStories campaign was presented for the first time at the Federal Press Conference and is illustrated with powerful images: Antisemitism is not a problem of the past, it happens here and now.VIEW THE CONCEPT  Our BRLO NAKED has come to quench your thirst. Full-bodied, juicy and without the headache the morning after, it's the perfect choice not just in Dry January.VIEW THE SPOT  A new campaign from nonprofit ArtHelps and agency Jung von Matt is sending a powerful message of resilience and hope to Ukraine for 2024, by turning repurposed weaponry into musical instruments. The centerpiece of the "Resistruments" campaign is a poignant music video featuring Ukrainian youth playing the instruments crafted from the repurposed weaponsVIEW THE SPOT  Sometimes a picture is worth 1,000 words! Nikon and Mediaplus turned traditional OOH advertising spaces into innovative photographic equipment with 'The Golden Billboard' activation during the Photopia fair in Hamburg this autumn, effectively creating an outdoor photographic studio capable of capturing the ideal light in any location. VIEW OUTDOOR Laut gegen Nazis e.V.: Rights Against The Right The idea: Outsmarting Nazis by securing their codes with trademark law, and revoking the rights of Nazi online shops to use them. Together with Laut gegen Nazis, we secured trademark rights for German and international Nazi codes at the European trademark office. As the new rightful owners of these trademarks, we can now bring Nazi shops to justice for the first time ever. By compelling them to remove and destroy the merch bearing these codes and claiming compensation for each item sold. More and more of these trademarks will be published to create PR buzz for our campaign. We introduced our smart idea to our audience with a film and a website, optimised for press and social media. It is designed to engage our audience and encourage them to take part through donations. Agency: Jung von Matt, GermanyVIEW THE CONCEPT  Soup's Duncan Christie directs Milka's Christmas film as part of an integrated campaign that celebrates the festive ethos of tenderness with the lad making a selfless sacrifice to cheer up his little sis following an epic Christmas decorations fail. VIEW THE SPOT  Antoni Berlin and Anorak Films collaborated with PAGE Portugal to unveil Vodafone's latest feel-good campaign, 'Last Chance'. The heart warming film, set in a bustling subway station, showcases a modern-day love story fueled by the incredible capabilities of Vodafone's super-fast 5G network. VIEW THE SPOT  Climate change, inflation, war, societal division, and inequality â how we deal with these pressing issues influences the future of our society. However, those most impacted by these future outcomes our children are usually not asked for their opinions or wishes. PENNY's new campaign 'The Kids' sets out to make their voices heard. Through its annual social awareness campaigns, PENNY is committed to amplifying the voices of those who are frequently overlooked.VIEW THE SPOT  The Europe-wide 360-degree campaign is aimed at buyers who still hesitate to switch to a fully electric car.  To dispel any remaining doubts, the new campaign showcases the multitude of features and technologies integrated into the new Corsa.Can car advertising be fun again? Yes, of Corsa! VIEW THE SPOT  Creative agency Innocean Berlin launches an irreverent campaign for the global men's grooming company, MANSCAPED, which shows the leading lifestyle consumer brand hijacking key football moments to remind men to take care of their beards.VIEW THE SPOT  The sport of soccer (or football depending on where you hail from) is often simplified into an equal playing field scenario: the ball is round and the game lasts 90 minutes. But as we've become all too aware, for women, the game is anything but equal. This Women's World Cup season German-based global insurance company Allianz decided to tangibly demonstrate the inequalities women face by reconfiguring the symbol of the game the ball. Introducing the world's first Squared BallVIEW THE SPOT Hornbach:Every Square Metre Deserves to be the Best in the World The HORNBACH Autumn campaign is all about the square metre, the increasingly valuable and scarce unit of measurement in human coexistence. "Every square metre deserves to be the best in the world." is the corresponding core message, which we will encounter in many forms over the coming weeks and months. The campaign was conceived and produced by regular contributor HeimatTBWA. The campaign kicks off with the enchanting story of a man who lives his life in a world of square-metre rooms. VIEW THE SPOT Bugatti: Transformative Journey BBDO Germany takes a holistic approach to custom-building BUGATTI's new website, optimally reflecting everything the French luxury brand engineers and perfects including the ever-expanding Lifestyle sphere. VIEW THE CONCEPT  With a beautiful piece of visual storytelling Hyundai introduces the latest addition to their model range: the all-new KONA line-up with the KONA Electric as the hero. A car that with its advanced features and extended electrical range urges you to "Live Unlimited" The centrepiece of the campaign is a 48" long film that was produced together with Danish film director Nicolai Fuglsig in collaboration with Sterntag and MJZ. VIEW THE SPOT  Hyundai celebrates its long-standing relationship with the FIFA Women's World CupTM with a new global sponsorship campaign that highlights the 130-year history of women's football with the statement "See how far we've come, watch how far we'll go". The main feature of the campaign is a landmark film that follows a young female protagonist playing high-intensity football through significant moments in women's football history,VIEW THE SPOT  For the launch of the new Ed Sheeran album '-' ('Subtract') Warner Music Central Europe in collaboration with Accenture Song invited around 1,000 music enthusiasts and fans at the Lighthouse of Digital Art Berlin to experience the album up close. Using visually stunning video projections and impressions, 'The Subtract Experience' exhibition brought the artist's emotional songs to life in a unique way. The joint goal of Warner Music Central Europe and Accenture Song was to translate the thoughts and emotions behind the new album into an iconic spatial experience. VIEW OUTDOOR |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
