World ID: "Wrapped"

World ID addresses data oversharing in campaign tied to Spotify Wrapped trend, by adam&eveBerlin

World, the anonymous online identity network, is reminding consumers about the level of data they share with online companies in a poignant new campaign which launches to coincide with the 10th annual Spotify Wrapped initiative this month.

Created by adam&eveBerlin, the campaign “Unwrapped” humorously riffs on the trend for annual round-ups of our personal listening habits by online streaming services like Spotify, Amazon Music and Apple, and lets people know that with World ID (which stores no personal data), they can prove they are a real human while staying anonymous in the digital world.

“They know you streamed ‘All by Myself’ 64 times this year,” says one ad. “You weren’t as alone as you thought.” It then reminds the audience that “Unlike others, World ID stores absolutely no personal data.”

Another references Marvin Gaye’s iconic tune with the line: “Dear human who listened to "Let's Get It On" 4 times on February 14... TMI?”

The “Unwrapped – A Celebration of Privacy in a Digital World” campaign which breaks in December in Europe, the US, Mexico, Colombia, Peru, Brazil and Argentina on social platforms including Facebook, Instagram, TikTok and YouTube - will run until the end of the year.

World is the real human network, contributed to by Tools for Humanity, the tech startup co-founded by Alex Blania and Sam Altman (CEO of OpenAI). It’s designed to protect privacy and anonymity while proving humanity and uniqueness in the age of AI.