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Burger King: Se Aparrillan PavosTop 6 this week
During the Christmas season, the tradition of oven-roasted turkey dominates conversations in Ecuador, overshadowing even the delicious flavor of grilled dishes. However, Burger King decided to challenge this established norm in a daring way. On Day of the Innocents y, known for its pranks and mischief across Latin America, the renowned fast-food chain launched an unforgettable campaign. Placing strategically positioned signs throughout the city, Burger King offered an unconventional service: grilling turkeys. Accompanied by a social media post, the response was overwhelming, with thousands of shares, enthusiastic comments, and customers arriving at the establishments with their turkeys in hand. The initiative not only changed the Christmas conversation but also solidified Burger King as the brand that defies expectations with wit and flavor.
Marketing Director: María José Morales |
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