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Burger King: Se Aparrillan Pavos

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During the Christmas season, the tradition of oven-roasted turkey dominates conversations in Ecuador, overshadowing even the delicious flavor of grilled dishes. However, Burger King decided to challenge this established norm in a daring way. On Day of the Innocents y, known for its pranks and mischief across Latin America, the renowned fast-food chain launched an unforgettable campaign. Placing strategically positioned signs throughout the city, Burger King offered an unconventional service: grilling turkeys. Accompanied by a social media post, the response was overwhelming, with thousands of shares, enthusiastic comments, and customers arriving at the establishments with their turkeys in hand. The initiative not only changed the Christmas conversation but also solidified Burger King as the brand that defies expectations with wit and flavor.
Credits Other credits

Marketing Director: María José Morales

Marketing Coordinator: Luisa Luque

Creative Executive Officer: Bryan Recalde

General Account Director: Francisca Frisch

Account Executive: Romina Zambrano

Creative Director: Luis Barrera

Creative Director: Raúl Banderas

Creative Writing: Paula Rivadeneira

Creative Writing: Verónica Castro

Community Manager: Ana Cristina Andrade

Graphic Designer: Carlos Rivas

Production: Nicole Padilla

Production: Gisselle Macías

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