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Top 6: December 18th 2024
Interactive
Shift Education: The Undodgeable MailerTop 6: December 18th 2024
VML Vancouver, in partnership with Shift Education, have launched a new campaign to raise awareness for the need of safe environments for young people to learn sexual education. In Canadian schools, gym teachers teach sex ed and many have been avoiding the curriculum altogether. Yes, sex education can be awkward. But if kids aren’t getting the proper sex ed they need in school, they turn to other sources that could be misleading or even dangerous. According to LetsStopAIDS' 2023 Sex Lives Report, two-thirds of young Canadians felt unprepared for sex after receiving traditional sex education, with six out of ten youth citing the internet as their primary source of sexual information. To spread the word about Shift’s program, The Sexual Education Circuit, they created something teachers couldn’t dodge – The Undodgeable Mailer - Real questions about sex that young people are asking online, printed on real-life dodgeballs. At first glance the brightly coloured balls look like traditional gym equipment, but on closer inspection teachers are hit with questions like ‘’Will bears attack me on my period’’ and ‘’If sperm have tails, why don’t we?. The cleverly disguised messages direct the teachers that have received them to the Shift’s website where they can sign up to receive The Sex Education Circuit.
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