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Seen and noted

Stop Accidentes: Reality Is Worse Than Fiction

  PRINT   FRANCE    December 04, 2025 10:14
https://bestads-files.b-cdn.net/download/0750375f2b.pngOn its 25th anniversary, StopAccidentes presents 'Reality Is Worse Than Fiction' - a campaign built around a disturbing truth: we remember fictional deaths far more vividly than the real ones happening every day around us. Everyone obsessed over deaths on screen, but forget the ones on our roads - caused by distractions, speeding, or alcohol consumption. To confront this contradiction head-on HeimatTBWA drew a stark line between what entertains us and what should alarm us. ​'Reality Is Worse Than Fiction' breaks through the cultural blind spot, by reimaging iconic posters from the most talked about TV Shows.

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