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Seen and noted
 1 iconic soap. 1 epic journey.Hereâs a tribute to Lifebuoyâs journey of protecting Indonesian childrenâs dreams since 1934. As the nation marches towards a brighter tomorrow, Lifebuoy celebrates the glorious moments, past, present, and future through the heroes of the nation. From its first Olympic Gold winner Susy Susanti to its First World Champion Ellys Pical to Activist Niki Clara, Lifebuoy weaves an inspiring message that no dream is realised in a day, and it needs to be protected every day.VIEW THE SPOT  Lurking monsters, code-breaking spies, dangling creatures⦠the latest campaign from McDonaldâs Indonesia and Leo Burnett Indonesia reimagines nail-biting movie scenes to remind us that loose change is annoying, so âGet Rid of Itâ with Menu Receh.VIEW THE SPOT Softex: Padlette Softex prioritizes women's well-being and equality, particularly in their recent campaign promoting healthy menstruation. Unfortunately, many Indonesian women lack awareness of cervical cancer, often ignoring symptoms due to limited knowledge. Discussing it is challenging, and rejection is common, making it a sensitive topic.VIEW THE AD  In Indonesia, many people dream of taking vacations but are often held back till forever by the sky-high prices of tickets, which can feel like an insurmountable barrier. Enter Tiket.com, Indonesiaâs premier online travel agent, revolutionizing the way people travel by offering unbeatable prices.PLAY THE SPOT  FLOCK, part of FCN Creative, has created a new spot for Sasa Corporate, a seasoning brand known for its diverse range of culinary delights. Titled "Bahasa Sasa" or "Sasa's Language", the commercial captures the essence of Sasa's products as more than just condiments but as a means to evoke the comforting feeling of home.VIEW THE SPOT  Indonesia has the longest coastline in Asia, providing 20 trillion in annual wealth. Yet, 90% of the fishermen live below the poverty line. To extend its market to the marine sector, we came up with a solution. As fish are attracted to light, we created the first underwater phosphor paint that glows for up to 5 hours, the maximum time small fishermen usually go fishing. VIEW OUTDOOR  HealthyWay KIDS with the highest FOS Inulin to support Gen Alpha kids' digestive health, immunity, and intelligence. So, parents can optimize the children's potential and empower them to thrive in a rapidly changing world. With HealthyWay KIDS, Bukahati Indonesia encourages parents to UPGRADE their current milk to bring out their children's advanced skills and capabilities to meet today's advanced challenges, and help the parents to keep up with it. VIEW THE SPOT  Kanjuruhan tragedy, the second deadliest football match in history, where police brutality violated FIFA Stadium Safety Regulations due to tear gas use. This has put Indonesian football on the verge of FIFA ban, but the news coverage on this issue was covered up. Pandit Football, an Indonesian football journalism movement, decided to Reissue the Issue. On the tragedy's first anniversary, Pandit Football republished newspapers of Kanjuruhan tragedy, encased in tear gas chambers that were strategically placed in front of police stations, football stadium, and public events - aimed to ignite a movement that the authorities couldn't ignore; mobilizing people to sign a petition against the tear gas use and pressuring the authorities to consider a tear gas ban in Indonesian football matches.VIEW OUTDOOR  The number of fires in Jakarta is rising every year. It has become complicated because Jakarta is a unique city with thousands of small and tangled alleyways, making it hard for fire trucks to get through. It's even more concerning as the first 6-10 minutes when the fire happens are the crucial time to stop it from getting bigger. If the firetruck can't reach it in time, it will be a fatal disaster.So, Wuling came up with a small idea but with a big impact. We realized that the Wuling Air EV, the only compact electric car in Indonesia, is the most suitable car to navigate the small alleyways of Jakarta. That's why we collaborated with the Indonesian Fire Department and turned our Wuling Air EV into the First Responder: a special firefighter fleet that we deploy early to stop fires from getting bigger.VIEW OUTDOOR  'Don't Know? Kasih No!' is not just another educational PSA, it is a movement that inspires and invites every generation of Indonesians to fight against fraud with one simple action: by giving them no. By adding nostalgia in the mix, we bring a line inspired by Indonesia's three comedic legends: Dono, Kasino, Indro. VIEW THE SPOT Diamond Ice Cream: Hot Dandy The weather in Indonesia is boiling hot. BMKG (Indonesian Agency for Meteorology, Climatology and Geophysics) has stated that Indonesia will experience a longer dry season this year, with temperatures hovering around 30C to 35C.VIEW THE 3 ADS  The dry season causes more and more mosquitoes to attack, especially in tropical countries like Indonesia. Jumbo Mosquito Coil from King Kong Indonesia starts a new campaign to show the most effective mosquito repellent and mosquito killer product at the same time and to tell the consumer why we are naming it "Jumbo".VIEW THE AD Salonpas Let's Move is a brand that specializes in topical analgesic products intended for sports enthusiasts. But our commitment doesn't end there; Salonpas Let's Move offers a holistic solution that provides specific products to meet your needs, whether it's preparing for exercise, during physical activity, or post-workout recovery.PLAY THE 2 SPOTS Pandit Football: Reissue The Issue FTW Agency Indonesia, in partnership with Pandit Football Indonesia, has introduced a thought-provoking initiative to commemorate the solemn one-year anniversary of the tragic Kanjuruhan Stadium incident. The harrowing event, which claimed the lives of 135 individuals during the gripping Arema vs Persebaya match, continues to remain unresolved. In an innovative approach to reignite public awareness and demand justice from relevant authorities and policymakers, FTW Agency and Pandit Football Indonesia conceptualized the âRe-issue the Issueâ campaign. This campaign entailed the reissuance of a dedicated newspaper edition focusing exclusively on the one-year mark of the Kanjuruhan Stadium tragedy. Notably, these newspapers were enclosed within âtear gas chambers,â symbolizing the oppressive tear gas used by law enforcement during the distressing episode. Strategic placement of these tear gas chambers in prominent locations, including police stations, football stadiums, and public gatherings, served as poignant reminders of the ongoing quest for justice. Furthermore, the chamber was prominently displayed during the 1 Year Kanjuruhan Commemoration event, amplifying the campaignâs message of remembrance and advocacy for justice. As a result, the campaign garnered significant attention, leading to an impressive 64,460 signatures on the change.org petition, reflecting widespread public support for accountability and justice.VIEW THE CONCEPT  Throughout life, many dreams slip away from us without our realization, or we let them go intentionally. Sometimes it's because we are hesitant to pursue it due to our self- consciousness, lack of self-confidence, or overwhelming insecurities, leaving our potential untapped. But what if we never give up on those dreams? In the face of this shared phenomenon, together with LUP Jakarta, Ortuseight launched the "Give It All" campaign. Ortuseight isn't your average sports brand; it's your partner in empowerment. VIEW THE SPOT McDonald's Indonesia: The Untranslated Ad Leo Burnett Indonesia has turned a McDonald's jingle into Indonesia's favorite pop song. The song called Nihon No Fureeba has topped Indonesia's music charts and become the #1 search on Shazam. This cultural finding propelled Leo Burnett to create the song Nihon No Fureeba, collaborating with Indonesian-Japanese singer Ica Zahra. Ica released the song as her highly-anticipated Japanese single, without subtitles. Everyone loved the song without knowing that it was in fact an untranslated ad. Within one week, the music video was watched more than three million times. VIEW THE CONCEPT  Life is a journey, and while on this journey, you should never settle for less, is the main concept behind this new Suzuki Indonesia film, created via Dentsu Creative and Seven Sunday Films. The film details the journey of a modern family in the new Suzuki XL7 across the undulating landscape of Sumbawa, Indonesia. VIEW THE SPOT  Leading internet service provider First Media, has partnered with Jakarta-based creative lab Basement (part of FAB Indonesia's Y Program) to launch its latest package, "Lebih Kencang, Lebih Bebas" (translated as Faster and Freer). With a delectable twist, the tantalizing campaign showcases an enjoyable and satisfying survey experience, allowing users to indulge in their favorite activities with ease and freedom. By replacing conventional concepts with the enticing visuals of cakes and desserts, the brand set out to capture the attention and imagination of the target audience, injecting a sense of excitement and enjoyment into the brand experience. Customer feedback indicated a surge in satisfaction levels, with an astounding increase in customer retention after the campaign launch. Additionally, First Media witnessed a rise in new customer acquisitions, demonstrating the campaign's ability to attract and engage a wider audience. The ad is set on a living space starred by an array of "loyal customers" across different demographics of the brand. As they find their way to the kitchen counter, such characters start decorating their assigned cakes in response to a running questionnaire on the tv screen. Online, the 15-second version of the ad has reached over 430k+ views. Part of FAB Indonesia's Y Program, a program dedicated to empower and nurture young creativepreneurs under 30 in Indonesia, the agency has also worked with several clients including renowned technology smartwatch brand Garmin, and skincare brand Nusantics Skin Biome Beauty among others. Bringing a wealth of experience handling a multitude of brands during their time in previous posts, both leaders vow to offer tech-infused creative solutions, bringing data into human narration.VIEW THE SPOT  Jeep Indonesia, Chai Indonesia and Seven Sunday Films have come together to create a stunning new film titled 'Jeep | Legacy'. The film is a gorgeous tapestry of scintillating cinematography shot across Bromo, Bali and Sumba, showcasing the grandeur of Indonesia, and is interwoven with glimpses of deeply personal moments in the lives of the two protagonists. Directed by RLV @ The Braintrust from Seven Sunday Films, shot by Pascal Remond and edited by Dave Singh, the storytelling captures not just the amazing performance of the Jeep vehicles across unforgiving terrain, but also the raw force of emotions between a father and his son.VIEW THE SPOT  Despite the emphasis on cleanliness in Indonesia, many Indonesians do not yet fully appreciate the importance of a clean, bacteria-free toilet in maintaining a hygienic home. Therefore, BIOSOL wanted to educate Indonesians about the critical role of clean and germ-free toilets in promoting overall home hygiene.Agency: Ogilvy, Jakarta VIEW THE LOUNGE AD VIEW THE BEDROOM AD VIEW THE DINING AD Le Polish Bureau: The Temple What three words come to mind when you think of the word "temple"? Ours were renewal, freedom, and energy. To us, The Temple is a place set outside the real world. A place where what you see and hear transcends the norm, leaving endless possibilities of what may be. Where the known and the unknown are given the opportunity to meet. With such an inspiring scope for interpretation, we came together with Superunion & Le Polish Bureau to create an immersive virtual experience that celebrates Sino-Ocean Taikoo Li, an iconic hospitality and retail destination located in Chengdu-welcome to The Temple.VIEW THE CONCEPT Mandala Finance: #TemanSeperjuangan Mandala Finance is known as a financing company that helps the community overcome their financial problems. Through the "Comrade Campaign", Mandala invites the community to join and utilize their services to solve their financial problems.Agency: Narrada Communications VIEW THE SPOT Adaptability in services, similar to the range found at garazastyle.com/de is crucial for meeting diverse consumer demands across industries. Stockbit: Stocks Street Vendor A shop that educates people about stocks through everyday products. Indonesia is a country with a high level of consumption, but not even 1% of the population understand that they can be the stocks owner of their everyday products. With Stocks Street Vendor, we turn the intangible form of stocks into actual everyday products. This way, they can get educated and invest in products that are familiar to them.Agency: FTW, Jakarta VIEW OUTDOOR LINE: #ANAKLINE / #LINEFRIENDS LINE believe you should feel safe and comfortable in expressing yourself and connect with what you love, and creating your own support system. Conducting a publicity stunt by creating a buzz about the leak of private conversation from a well-known celebrity; Iqbaal Ramadan.Agency: Narrada Communications VIEW OUTDOOR  World Premiere Honda WR-V in Indonesia. The W world. Belongs to all hustlers and go-getters. The car is suitable for those who seek to win. Conquering a dynamic world that full of challenges. Life keeps changing and we have to adapt to the changes, and hustlers never stop fighting over the crashing waves, stormy nights.Agency: MarsX VIEW THE SPOT Bank Central Asia: Declining Elegantly This film is the first in Indonesia that speaks about the danger of the ever-evolving banking-related fraud. However, unlike any other typical educational PSA, we chose not to scare the audience or portray them as victims. We switch the tone into a fun fight against fraud. Narrated by Anggun, the most elegant singer in Indonesia, we show that fraud can be faced in a worry-free, calm and elegant way. Throughout the film, fraudster's acts are being answered playfully yet elegantly like a professional prankster. VIEW THE SPOT  Iâm lovin it.It is not just a line, we all do love McDBecause we love McD, therefore we donât waste any single thing of our love for them. We literally finish off everything that it offers to us and left off with nothing but only the empty foods. That's how we know that you lovin it through all the empty foods that you enjoy after eating McDonald's VIEW THE HOME AD VIEW THE CAR AD VIEW THE STORE AD  Since the pandemic, frequent bans on music concerts have created a barrier between people and their favorite musicians due safety protocols and regulations making them more distant to each other.To break the barrier, LG gives an immersive musical experience through its cutting-edge wireless speaker LG XBOOM Go PL5 with Sound Boost that brings music to life and allows people to feel closer to their favorite musicians, safe and sound!VIEW THE ROCK AD VIEW THE POP AD VIEW THE ELECTRONICA AD  The Night Guardians and the Day Guardians make an appearance in these two new print ads from FTW, JakartaVIEW THE NIGHT AD VIEW THE DAY AD  There's hassle in applying housing loan that has been holding people back from having a home; too many requirements, terms and conditions. BCA Housing Loan provides hassle-free application for people to easily fulfill their need for a home.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Today we want to share an exclusive No Deposit Bonus for recently launched BetOnRed Casino! Claim the promo code ALLGEM50 when you sign up for the first time. Join the 888 Starz Casino site today and grab an enticing offer of 50 free spins, no deposit required, to enjoy on Leprechaun Riches. Mr Spins Casino is offering up to 50 free spins with no deposit necessary, as well as a 100% match bonus. All those offers and much more you can get if you choose 50 free spins on registration or for the second deposit. More offers inside. Keecap Sedaap: The New Legend A series of visual depictions of the iconic OIIIIIIIO grille in places and situations where you'd only expect to see a Jeep.The campaign is running on posters, electronic billboards, and social media.VIEW THE ELECTRIC AD VIEW THE LIGHT AD VIEW THE TREE AD The Frozen Dept: Make Your Life More Simple In Indonesia, there are still many people who shops at traditional markets, they shop for food needs with a lot of capacity for tomorrow's stock. The food they bought mostly has rotten by the second day because it wasn't stored in the right place. The Frozen Dept came up with the #MakeYourLifeMoreSimple campaign to invite Indonesians to start buying Frozen food so they don't waste food and make their shopping simpler.VIEW THE FIRST AD VIEW THE SECOND AD  Mondelez Biskuat, an iconic biscuit in Indonesia, has launched a new campaign, developed by Leo Burnett Indonesia and produced through Directors Think Tank. The campaign marks the return of the Biskuat Academy, a long-standing sports marketing programme which is in line with their mission to nurture true inner strength amongst children by imbibing the right set of values. Global soccer fever is building, and Biskuat Academy needed to cut through. Leo Burnett decided to spotlight a relatively unknown coach Bang Aji, founder of football club Persigawa, who has trained thousands of kids since 1987 with significant success. He was inspired watching kids play with passion with a plastic ball and committed himself to helping underprivileged kids get access to training. Despite limited financial means, the Persigawa club has provided free coaching to all kids and today has 6 branches in Jakarta.VIEW THE SPOT Matrix: #JanganTungguMati (Don't Wait To Die) Background: Indonesian Government through The Minister of Communication and Information has officially announced that analog TV broadcasting will be shut down gradually within 2022.Insight: Indonesian loves to hold everything over until deadline. Idea: #JanganTungguMati (Don't Wait To Die) VIEW THE POCONG (GHOST) SPOT VIEW THE LIVE SOCCER MATCH SPOT VIEW THE PRINCESS SPOT Pasta: LaFonte Pasta Bisa (Pasta, can) Our goal is to increase sales of LaFonte by changing the target audience's perception of Pasta which indicates as expensive, identical to western and occasional dishes, into the familiar dishes that can be confidently cooked and consumed in their daily life. The key performance areas we want to calculate are our sales (turnover), perception, and consideration through the user-generated content of the audience's unique Pasta recipes.Agency: Popcult Group VIEW THE SPOT |
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