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Seen and noted
 What if your favorite ramen spot entered the Demon Slayer universe?When the new Demon Slayer movie premiered, Haiku Ramen, a pop Japanese ramen house, wanted to do more than join the moment it wanted to become part of the story.Haikuâs soul lives in its kitsune, the mystical fox spirit from Japanese folklore, a creature that moves between worlds. We imagined what would happen if this fox stepped into the Demon Slayer universe: sword in hand, aura ignited, ready for battle. VIEW THE SPOT  A lever-arch file brand with 60 years of history that had never communicated anything, and Boliviaâs Bicentennial, became the challenge for this campaign.Condor is a Bolivian brand that, over time, has made its way into offices, companies, factories, notaries, universities, schools, businesses, homes, and countless other places, because it is a strong, durable, and high-quality product. It was created to safeguard important documents and papers that must be preserved for many years. VIEW THE SPOT Apple: Face Your Burn Out 70% of people experiencing burnout donât even know it, as exhaustion is often downplayed as âstressâ or just âadulting.â We normalize it, forgetting that the body reveals what the mind hides. Your face shows every sign of exhaustion, often more than words can express. The idea is a new Apple Health feature that uses Face ID and AI to detect burnout patterns by scanning your face every time you unlock your iPhone. VIEW THE SPOT VIEW 3 OUTDOORS  2024 is a year to forget, as it marked the worst environmental catastrophe in Bolivia. More than 12.6 million hectares of forest and Amazon were consumed by fire, devastating protected areas, biodiversity, and indigenous territories. And it wasnât just that. A dense layer of smoke covered several cities across the country, with Santa Cruz de la Sierra being the most affected, threatening public health with an Air Quality Index (AQI) of 261 micrograms per cubic meter.VIEW THE 3 ADS  To demonstrate just how quiet LGâs Inverter DirectDrive technology really is, we created a series of print ads placing the washing machine in the most unlikely - even absurd - locations for such a product. A library, a yoga class, and a newborn nursery. Spaces where silence isnât optional... itâs a rule!VIEW THE 3 ADS Revista Nomadas: Firefightfighter Day On April 5th, Bolivia pays tribute to its volunteer firefighters. These real-life heroes risk everything to battle wildfires, protect lives, rescue animals, and defend the countryâs last green lungs.VIEW THE AD Cafe Copacabana Uyuni: Film From the beginning, human beings dreamed of reaching Heaven, Paradise, the origin, other planets, and the most remote corners of the galaxy. But they were nothing more than that: a dream.That's why Café Copacabana decided to transform these places into coordinates. So that whoever seeks them will discover that there is a place in the world where they can experience everything they've dreamed of while they're awake!VIEW THE SPOT & 3 ADS  LG Electronics launches a free installation campaign with the purchase of an air conditioner. We emphasize the communication of this offer with the added benefit of instant freshness, showcasing how our technology can provide cooling relief even to the installation technician during the first functional test.VIEW THE AD 1947: Roswell ROSWELL: THE ORIGIN OF 1947Everything that once seemed a secret is about to come to light. Our landing in Paraguayâand soon in other countriesâbegins with a story told through the art of dioramas, where every tiny detail becomes part of something much greater.VIEW THE SPOT VIEW THE 3 ADS  Inspired by the latest Superman trailer, Podium ran a reactvertising campaign to promote dog adoption, taking advantage of the emotional connection between the superhero and his pet.VIEW THE 4 ADS  When you adopt, you're not just giving a home; you're allowing yourself to be rescued. It's the animals who truly save us, transforming our lives with their unconditional love.VIEW THE 2 ADS  On October 14, a stray dog named Apollo made headlines around the world from Egypt. He was spotted at the top of the Khafre Pyramid in Giza by paraglider Alex Lang, who was flying over the area. Apollo was at a height of 137 meters, catching Alexâs attention. Thereâs no doubt that to reach such heights, his bones and muscles are in perfect condition.VIEW THE 4 ADS  Wildfires have devastated over 50 million hectares across Bolivia's Amazon, Paraguay's Chaco, and other regions of Latin America in recent years, putting species and ecosystems crucial to biodiversity and local life at risk. However, collective memory fades faster than smoke, and each year, the scale of destruction grows as our awareness wanes.VIEW THE 4 ADS  Weâve all been there. You order sushi at home, dive into the deliciousness, and by the end, your plate and napkin look like a crime sceneâsplattered with soy sauce and teriyaki. Thatâs where this idea comes from. For Halloween, we embraced this spooky, crime-scene vibe to show that every bite of Sushi Nikkei leaves behind undeniable evidence: theyâre criminally good! We turned that messy aftermath into our creative resource, using the imagery of a crime scene to highlight just how irresistible these sushi rolls are.VIEW THE 3 ADS Nacional Seguros: Smoking Is A Disaster Smoking is one of the leading causes of preventable death worldwide. Each year, millions of people die from smoking-related diseases, surpassing the death tolls of the most devastating natural disasters such as volcanoes, hurricanes, and tsunamis. In this campaign, our goal is to demonstrate the magnitude of deaths caused by smoking by comparing them to natural disasters to create a powerful impact.VIEW THE 3 ADS  In Bolivia, specifically Santa Cruz de la Sierra, fires have been out of control for over three months. More than 4 million hectares have burned, thousands of animals have died, and communities have been displaced.International aid has just begun to arrive, but it is not enough. We are witnessing one of the largest environmental disasters in history, and the government has turned a blind eye to it.VIEW THE 2 ADS  Santa Cruz de la Sierra is one of the main cities in Bolivia, with warm temperatures almost all year round. The average temperature is above 30º C due to its tropical climate.We took a walk around the city to look for shadows that are generated naturally, and we realized that most of these shadows do not protect us from the sun .VIEW THE 7 ADS  Most people are reactive when it comes to taking care of their health. We only worry when something happens to us.Many people are unaware of the importance of disease prevention through a medical checkup, since diseases such as cancer, when detected early, have a solution.VIEW THE 3 ADS  In an effort to highlight the most outstanding features of Chevrolet's new SILVERADO, a vehicle widely used in Bolivia's cattle and agricultural fields, we found a fun analogy to specifically communicate the automatic lane keeping assist function that is also incorporated throughout Chevrolet's premium range.VIEW THE 3 ADS Unilever: Hairstyles That Make History Sedal is the Bolivian market leader in shampoos and other hair care products.A low percentage of women in Bolivia take proper care of their hair. Only a low percentage of the population uses conditioner regularly because they do not give importance to the health of their hair and do not consider it important for the projection of their image.VIEW THE 3 ADS  In 2023, Chevrolet's Tahoe SUV was awarded and recognized as the largest and most spacious vehicle in the category in the Bolivian automotive market. A spacious SUV, specifically for travel and families.VIEW THE TWO ADS  Banks are perceived by the public as unscrupulous companies capable of doing anything to increase their profits. However, Bancosol has the purpose of improving the environment, whether in its social or ecological aspect, in search of the welfare of all. And the public knows it because it is a bank that acts and not just says. VIEW THE 5 ADS  Banks have been communicating their savings products for centuries. At this stage, it is very difficult to capture the public's attention with content that is not very similar to that of the competition. This is a very rational category and creating a communication that generates an emotional connection is becoming an increasingly difficult challenge.VIEW THE 6 ADS  The Sharpening ApronKnives that are always ready! ContextCarnival, the most important Bolivian celebration, arrives in February. This celebration is not only accompanied by music and drinks, but also with a lot of meat. Beef Club is a local store that sells different cuts of vacuum-sealed meat along with everything needed to make a barbecue. It is found only in Santa Cruz, a city which accounts for 33.7% of the national annual meat consumption, making it the most carnivorous city in the country. VIEW THE SPOT  In 2023, wildfires affected major natural reserves in Bolivia, impacting thousands of animal species, many of which are endangered. Monopol, the leading brand of paints and construction materials, understood that color is life and animals are full of them, while at the same time, fauna and flora bring life to the planet. Therefore, reaching out to the people who lived in each city the highest environmental pollution in history, we reflected on the issue and launched a TRIBUTE CATALOG to all the species that perished in those fires. In it, we rescued their colors, to at least in this way, bring back their colors.VIEW THE 3 ADS  Most young people see AIDS as a problem very far from their reality, as if they were safe from contracting the disease.However, contracting HIV (human immunodeficiency virus), which can lead to AIDS, is in your daily life and in your relationships.The reality of youth, is that they have sex with people they consider trustworthy and let themselves go without any protection against sexually transmitted diseasesVIEW THE AD Banco de Credito de Bolivia:Fingerprint Man Banco de Credito de Bolivia's mobile banking is one of the most secure platforms in the country. With a simple and direct campaign we motivate people to activate the fingerprint recognition option, to increase the security of their savings.VIEW THE 3 ADS  The wildfires that have been occurring in Bolivia in 2023 have not only caused the destruction of 2 million hectares of forest but also resulted in the deaths of thousands of animals. Those who are fighting the fires suffer from a lack of resources and support from the State.VIEW THE 3 ADS  In this campaign we wanted to show in a fun way that FIXO will fight to keep your pool clean.VIEW THE AD 123aseugrate: Smile Without Fear The insurance category has very predictable communication codes that bore the younger generations, because they do not connect with them and the messages go unnoticed.However, we need to connect with them because they are the ideal target for 100% digital insurance at an affordable price. VIEW THE 5 ADS  Problem:Johnny Rockets is a fast food chain based on diners from the 50s, it has an individual, couples or groups of friends audience, who can live the restaurant experience. With the pandemic and the increase in food delivery, we looked for an opportunity to increase the offer, through a family menu that could reach the homes of bolivians with a simple menu to order and eat from home.VIEW THE 3 ADS  It is not new information that Bolivia is still losing millions of hectares of rainforest in the Amazon along with its rich biodiversity. The State's indifference is nearly absolute and there are only a few that are still fighting for action to stop the total massacre of nature. VIEW THE 3 SPOTS Faber Castell: Mandala For Adults
BOLIVIA
August 30, 2023 10:27 (Edited: March 27, 2025 08:34)
 CONTEXT: A few years ago, strange news spread around the world: Colored pencils were running out! However, it wasn't because of children; it was actually because adults had increased their usage in countries like the United States, Brazil, and New Zealand. We are living in difficult times in Bolivia due to the aftermath of COVID-19, an unstable economy, a lack of job opportunities, civic strikes, and more, all of which contribute to an abundance of stress.VIEW OUTDOOR  Crediseguro, seeing the times in which we live, has among its options a totally digital insurance, which covers: personal insurance, travel insurance and pet insurance. Best of all, you can activate them from your cell phone.100% digital insurance for 100% real risks.VIEW THE 4 ADS |
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