Seen and noted
When you adopt, you're not just giving a home; you're allowing yourself to be rescued. It's the animals who truly save us, transforming our lives with their unconditional love.
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On October 14, a stray dog named Apollo made headlines around the world from Egypt. He was spotted at the top of the Khafre Pyramid in Giza by paraglider Alex Lang, who was flying over the area. Apollo was at a height of 137 meters, catching Alexâs attention. Thereâs no doubt that to reach such heights, his bones and muscles are in perfect condition.
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Wildfires have devastated over 50 million hectares across Bolivia's Amazon, Paraguay's Chaco, and other regions of Latin America in recent years, putting species and ecosystems crucial to biodiversity and local life at risk. However, collective memory fades faster than smoke, and each year, the scale of destruction grows as our awareness wanes.
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Weâve all been there. You order sushi at home, dive into the deliciousness, and by the end, your plate and napkin look like a crime sceneâsplattered with soy sauce and teriyaki. Thatâs where this idea comes from. For Halloween, we embraced this spooky, crime-scene vibe to show that every bite of Sushi Nikkei leaves behind undeniable evidence: theyâre criminally good! We turned that messy aftermath into our creative resource, using the imagery of a crime scene to highlight just how irresistible these sushi rolls are.
VIEW THE 3 ADS Nacional Seguros: Smoking Is A Disaster
Smoking is one of the leading causes of preventable death worldwide. Each year, millions of people die from smoking-related diseases, surpassing the death tolls of the most devastating natural disasters such as volcanoes, hurricanes, and tsunamis. In this campaign, our goal is to demonstrate the magnitude of deaths caused by smoking by comparing them to natural disasters to create a powerful impact.
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In Bolivia, specifically Santa Cruz de la Sierra, fires have been out of control for over three months. More than 4 million hectares have burned, thousands of animals have died, and communities have been displaced.International aid has just begun to arrive, but it is not enough. We are witnessing one of the largest environmental disasters in history, and the government has turned a blind eye to it.
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Santa Cruz de la Sierra is one of the main cities in Bolivia, with warm temperatures almost all year round. The average temperature is above 30º C due to its tropical climate.We took a walk around the city to look for shadows that are generated naturally, and we realized that most of these shadows do not protect us from the sun .
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Most people are reactive when it comes to taking care of their health. We only worry when something happens to us.Many people are unaware of the importance of disease prevention through a medical checkup, since diseases such as cancer, when detected early, have a solution.
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In an effort to highlight the most outstanding features of Chevrolet's new SILVERADO, a vehicle widely used in Bolivia's cattle and agricultural fields, we found a fun analogy to specifically communicate the automatic lane keeping assist function that is also incorporated throughout Chevrolet's premium range.
VIEW THE 3 ADS Unilever: Hairstyles That Make History
Sedal is the Bolivian market leader in shampoos and other hair care products.A low percentage of women in Bolivia take proper care of their hair. Only a low percentage of the population uses conditioner regularly because they do not give importance to the health of their hair and do not consider it important for the projection of their image.
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In 2023, Chevrolet's Tahoe SUV was awarded and recognized as the largest and most spacious vehicle in the category in the Bolivian automotive market. A spacious SUV, specifically for travel and families.
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Banks are perceived by the public as unscrupulous companies capable of doing anything to increase their profits.
However, Bancosol has the purpose of improving the environment, whether in its social or ecological aspect, in search of the welfare of all. And the public knows it because it is a bank that acts and not just says. VIEW THE 5 ADS
Banks have been communicating their savings products for centuries. At this stage, it is very difficult to capture the public's attention with content that is not very similar to that of the competition. This is a very rational category and creating a communication that generates an emotional connection is becoming an increasingly difficult challenge.
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The Sharpening ApronKnives that are always ready! ContextCarnival, the most important Bolivian celebration, arrives in February. This celebration is not only accompanied by music and drinks, but also with a lot of meat. Beef Club is a local store that sells different cuts of vacuum-sealed meat along with everything needed to make a barbecue. It is found only in Santa Cruz, a city which accounts for 33.7% of the national annual meat consumption, making it the most carnivorous city in the country.
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In 2023, wildfires affected major natural reserves in Bolivia, impacting thousands of animal species, many of which are endangered. Monopol, the leading brand of paints and construction materials, understood that color is life and animals are full of them, while at the same time, fauna and flora bring life to the planet. Therefore, reaching out to the people who lived in each city the highest environmental pollution in history, we reflected on the issue and launched a TRIBUTE CATALOG to all the species that perished in those fires. In it, we rescued their colors, to at least in this way, bring back their colors.
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Most young people see AIDS as a problem very far from their reality, as if they were safe from contracting the disease.However, contracting HIV (human immunodeficiency virus), which can lead to AIDS, is in your daily life and in your relationships.The reality of youth, is that they have sex with people they consider trustworthy and let themselves go without any protection against sexually transmitted diseases
VIEW THE AD Banco de Credito de Bolivia:Fingerprint Man
Banco de Credito de Bolivia's mobile banking is one of the most secure platforms in the country. With a simple and direct campaign we motivate people to activate the fingerprint recognition option, to increase the security of their savings.
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The wildfires that have been occurring in Bolivia in 2023 have not only caused the destruction of 2 million hectares of forest but also resulted in the deaths of thousands of animals. Those who are fighting the fires suffer from a lack of resources and support from the State.
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In this campaign we wanted to show in a fun way that FIXO will fight to keep your pool clean.
VIEW THE AD 123aseugrate: Smile Without Fear
The insurance category has very predictable communication codes that bore the younger generations, because they do not connect with them and the messages go unnoticed.
However, we need to connect with them because they are the ideal target for 100% digital insurance at an affordable price. VIEW THE 5 ADS
Problem:Johnny Rockets is a fast food chain based on diners from the 50s, it has an individual, couples or groups of friends audience, who can live the restaurant experience. With the pandemic and the increase in food delivery, we looked for an opportunity to increase the offer, through a family menu that could reach the homes of bolivians with a simple menu to order and eat from home.
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It is not new information that Bolivia is still losing millions of hectares of rainforest in the Amazon along with its rich biodiversity. The State's indifference is nearly absolute and there are only a few that are still fighting for action to stop the total massacre of nature.
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CONTEXT: A few years ago, strange news spread around the world: Colored pencils were running out! However, it wasn't because of children; it was actually because adults had increased their usage in countries like the United States, Brazil, and New Zealand. We are living in difficult times in Bolivia due to the aftermath of COVID-19, an unstable economy, a lack of job opportunities, civic strikes, and more, all of which contribute to an abundance of stress.
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Crediseguro, seeing the times in which we live, has among its options a totally digital insurance, which covers: personal insurance, travel insurance and pet insurance. Best of all, you can activate them from your cell phone.100% digital insurance for 100% real risks.
VIEW THE 4 ADS Asegurate: We Rather Call It By It's Name
There are many stray dogs in Bolivia, almost all of which are non-breed dogs.
In Bolivia, as almost everywhere else in the world, dogs without pedigree are treated as second class dogs. VIEW THE 2 ADS Nacional Seguros:Donors Bank of Bolivia
An Instagram account that centralizes people with different blood types.There is no centralized blood bank in Bolivia, because due to political or administrative issues these are separated by different regions.In Bolivia, it is common to find people who, when faced with the emergency of a family member or friend, desperately post on their social networks looking for blood donors of the different blood groups, since there is no single donor bank to turn to.
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Children have a capacity for wonder that adults no longer have. But being a child is not a matter of age. There are children of 25, 45 and even 80 years old.For all of them, Grosso has launched a new product that, in addition to having an original flavor, increases the fun because it paints the tongue blue.
VIEW THE ADS Una Gran Nación : Alas Chiquitanas Deforestation
Many brands in Bolivia take the World Environment Day as one more event in their annual schedule.
Alongside Una Gran Nacion, a movement to promote Bolivian pride, and Alas Chiquitanas, a nature activisim NGO, we have decided to work on a message to denounce and show the reality that the country is experiencing in regards to the environment, which unfortunately, the decision-makers of the country are not doing anything about. VIEW THE SPOT VIEW THE 3 ADS
The most important amusement park in the country is GALAXY PARK; on vacation, children spend a lot of time at home, that's why this park is the best option for giving parents a break as well.
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We all have home appliances that we don't change due to procrastination. We tend to say "whenever I can", waiting for the perfect moment to do so, because, if it still kind of works, it's still doing its job. When you're done with excuses, when there's nothing left to do but do what's right. At DISMAC we make it easy (MiniCuotas, no initial fee, basic requirements) and a whole chain of value (immediate delivery, warranty, etc) so that today you can renovate without having to wait for the ideal moment that is never going to come.
Agency: Athos VIEW THE FIRST SPOT VIEW THE SECOND SPOT
ARCOR probably has the largest catalog of gluten-free products in the country. To promote it, we created a campaign during Celiac Disease Month (May), focusing on the most concerning symptom for our children: growth retardation. The goal was to encourage parents to take their children to pediatricians and download our gluten-free products catalog from our website.
VIEW THE MARTI AD VIEW THE SANTI AD VIEW THE GEORGE AD
A few years ago, there was news that shook the whole world: colored pencils were running out! However, it is not because children have been using an excessive amount. In reality, it was the adults who were consuming more colored pencils in the United States, Brazil, and New Zealand that were causing this shortage. Here in Bolivia, we live in a difficult time due to COVID, an unstable economy, job scarcity, civic strikes, etc. All of these are situations that can generate a lot of stress in adult life. So, why don't we motivate adults by inviting them to participate in recreational activities such as coloring? To motivate them, we made a campaign made up of six mandalas that reflect real-world, day-to-day experiences. We invite adults to color their problems and at the same time, remind them to never stop being kids.
VIEW THE BABY AD VIEW THE TRIP AD VIEW THE SCHOOL AD VIEW THE CLEANING AD VIEW THE WORK AD VIEW THE PETS AD
An event that occurred on July 2, 1947 is back in the news in 2023, now in Bolivia.Many said it was a conspiracy theory, but no, it's all real.We're here to make contact of the third kind with brands and customers who want to stop being skeptical.#Agencia1947 #WeAreNotAlone
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Monterrey provides steel solutions. The wheelbarrow is its flagship product, due to its quality and resistance. Agency: BRO, Bolivia.
VIEW THE ELEPHANT AD VIEW THE ANVIL AD Arcor: Sweet Memories of Mom
Bon o Bon is a brand that has always been present on Mother's Day. Marked on its calendar due to the importance this date has on its meaning for the consumer and the impact it has on sales. The brand has been so present that it has become more bad more difficult to surprise the audience, especially with the common speech that glorifies moms. The objective is to create content that better resonates with the reality of these moms, creating a tighter bond that is already present between them and their children.
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Santa Cruz Vida y Salud and its Corporate Insurance provides coverage against accidents for workers of multiple industries. To inform about this benefit, we made posters referencing the blueprints of different workplaces, depicting the high risks they hold inside.
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