 |
Seen and noted
 Consumers are overwhelmed by overused and stereotypical visuals of winter offers, especially when the brand originates from a country where winter is not associated with snow or traditional Christmas elements. The challenge was to break away from these conventional representations while staying true to the brand identity. For Glee Naturals, a Moroccan brand known for its slogan âNaturally inspired,â we decided to reinvent the classic image of a snowman as a symbol of the our Christmas campaign. We put snowman familiar elements into Moroccan desert, creating an engaging and funny B2B Print Campaign.VIEW THE AD  The launch of Great Wall Motors in Morocco was not just about entering the market, but about introducing a philosophy of life: celebrating every moment, breaking routine, and living with intensity.In a saturated market, the challenge was to make an unknown brand resonate by creating an instant emotional connection with a young, authenticity-driven audience.The film went beyond a simple launch, laying the foundations of a strong local identity and turning Great Wall Motors into a symbol of energy and aspiration. VIEW THE SPOT  Challenge:The Citroën Berlingo, long established as a symbol of versatility and reliability, returns with a new model that redefines comfort, innovation, and practicality. Tailored to the needs of modern Moroccan families and professionals, it combines generous space, bold design, advanced technology, and strong performance. The challenge was to create a campaign that not only resonates deeply with Moroccan audiences but also embodies the fresh, dynamic spirit of the new Berlingo , moving beyond functional messaging to craft a culturally engaging and memorable moment. VIEW THE SPOT Great Cause: Stop Using Food As A Weapon In a world overloaded with information, some humanitarian tragedies disappear into global indifference. In Gaza, starvation is not caused by a lack of resources, but by a deliberate strategy where food becomes a silent weapon of war. While the world looks away, hunger is used as a tool of control, turning essential items like water, flour, bread, and milk into deadly instruments. It is urgent to wake people up to this unbearable injustice.VIEW THE 5 ADS  What if, in just one day, the weight of our waste could be measured in giant creatures? ðMoroccoâs coastline is facing a growing threat: plastic pollution and waste. Every summer, tons of trash tarnish the natural beauty and biodiversity of our beaches.In response to this urgent issue, Association Bahri is launching, for the second year in a row, a major initiative: Chbyka Summer Tour 2025. This citizen-driven tour spans 30 Moroccan beaches with a dual mission:VIEW THE 5 ADS  To mark World Press Freedom Day on May 3rd, we created a striking campaign around the message: âNo barbed wire can hold back the truth.â In a world clouded by fake news, censorship, and growing threats to journalists, our visuals depict iconic tools of journalism â a pen, a camera, a microphone â trapped in barbed wire, a universal symbol of oppression. VIEW THE 4 ADS  Context In Chinese culture, the Snake represents intelligence, adaptability, and smooth movementâgliding effortlessly through challenges with precision and grace. As we enter the Year of the Snake, itâs a reminder that the journey ahead is not just about speed, but about control, agility, and mastering every turn. VIEW THE AD  Context:To celebrate the arrival of the New Year, Great Wall Motors - GWM sought to embrace the festive spirit while showcasing the emotional and aesthetic power of its models. The objective was to elevate the driving experience, transforming it into a symbol of celebration, escapism, and elegance. VIEW THE AD  ContextEach year, the announcement of Pantoneâs Color of the Year captures global attention, setting the tone for trends in design, fashion, and culture. For 2025, Pantone introduced "17-1230 Mocha Mousse," a soft, warm, and inviting shade, meant to evoke feelings of comfort and subtle sophistication.However, 2025 is not a year of comfort for many. The ongoing humanitarian crisis in Gaza has starkly contrasted with this serene narrative. During a devastating conflict, the dominant hues in Gazaâs landscapeâdusty browns from rubble, deep tones of suffering and despairâcoincidentally align with the softness of Mocha Mousse but carry a harrowing story. This disconnect inspired us to reclaim the narrative, using the global spotlight of Pantoneâs announcement to refocus attention on the urgent realities of Gaza. VIEW THE 6 ADS Sidaction: HIV Is Still Here Once a major public health priority, AIDS today seems to be fading from collective awareness. Many perceive this pandemic as a thing of the past. However, the reality remains alarming: AIDS is still here, silent yet dangerously present.In Morocco, the 2023 statistics paint a concerning picture:23,000 people are living with HIV, 43% of whom are women.22% of those affected are still unaware of their HIV status.870 children under the age of 15 are living with HIV.390 deaths were recorded due to AIDS-related illnessesâmore than one person per day. VIEW THE 4 ADS Great Cause: Securing Peace For All As the Paris 2024 Olympics draw to a close, with many achievements celebrated and challenges faced...Letâs remember that while some challenges can be won, others, as humans, we must win VIEW THE 2 ADS  In this exciting era of Olympic challenges letâs remember that some challenges we can win, and others, as humans, we must win .According to estimates by the Ellen Macarthur Foundation, the oceans could contain more plastic than fish by 2050.It's time for collective action!VIEW THE 3 ADS  As the world sets its eyes on the Paris 2024 Olympics, with many achievements to be celebrated and challenges to be faced...Letâs remember that some challenges we can win, and others, as humans, we must win Together, let's champion these crucial battles for a better future. VIEW THE 3 ADS  Global Warming is not a distant concernâit's our present reality.Every decision matters in this critical battle for our planet's survival. It's time to act collectively and decisively.This initiative harnesses a series of striking visuals to highlight the impact of climate change by showing the iconic monuments across the five continents. Each visual portrays these global symbols melting in an evocative and compelling way, symbolizing our planet's vulnerability to climate change. VIEW THE 4 ADS Global Warning: Act Now Before It Melts CONTEXT:Global Warming is not a distant concern it's our present reality.As we stand in the margins of COP28, the urgency of climate change becomes more apparent than ever. Every action, every decision matters in this critical battle for our planet's survival. It's time to act collectively and decisively. VIEW THE 3 ADS This page offers valuable tips, resources, and strategies to help you successfully kickstart your career after university. By exploring the job market, you'll uncover exciting opportunities and tailor your resume for specific positions. Discover how to find graduate jobs and take the first step toward your dream career.  During the Christmas holidays, The Bahri association orchestrated an extraordinary initiative called "Blue Santa," a brilliant mobilization that brought together volunteers during the festive weekend . They managed to remove hundreds of kilograms of waste and plastics, demonstrating the tremendous impact a collective action can have in preserving the environment. To accompany this action, a creative visual was crafted, featuring a Christmas tree made from plastic bottles and set in a polluted beach backdrop. This initiative takes advantage of the communication opportunity during the Christmas holidays to draw attention to a crucial concern: raising awareness about the growing threat of plastic pollution on our oceans and marine life.VIEW THE AD  1- CONTEXT:As we stand on the fringes of COP28, the urgency of climate change becomes more apparent than ever. Ending fossil fuels is not a distant concern; it's our present reality. COP28 has concluded after prolonged negotiations beyond the deadline, with countries agreeing to transition away from fossil fuels, marking a crucial milestone for global climate action. VIEW THE 2 ADS Great Cause: Censorship Kills CENSORSHIP KILLSAmidst the current turbulent era marked by chaos, it is vital to acknowledge that numerous deadly weapons have the potential to inflict destruction on a scale comparable to that of a bomb, tank, or missile. VIEW THE 2 ADS  In these tumultuous times, where chaos reigns, it is crucial to recognize that several lethal weapons can cause as much destruction as a bomb, a tank, or a missile. Silence and Indifference towards a criminal war can be as cruel as a deadly bomb. Global muteness in the face of injustice acts as silent complicity, allowing cruelty to thrive. This lack of reaction becomes a social weapon, weakening human solidarity and allowing suffering to multiply.VIEW THE 2 ADS  In an era where information is both a currency and a battleground, the danger posed by misinformation stands as a silent but lethal weapon, capable of wreaking havoc on a scale comparable to traditional instruments of war. VIEW THE AD MIM : At The Pace Of The Gallops The SOREC, Royal Society for the Encouragement of Horses, has as its mission to bring the world of horses to life and to make Moroccans proud of their equestrian heritage. Through the Morocco International Meeting, which represents a prestigious competition, it aims to promote the horse racing industry in Morocco and internationally.A unique and sensational meeting that takes place in the city of Casablanca. The gallops set a new rhythm for the metropolis. VIEW THE SPOT & WEB FILM  "No More Blood" an initiative that calls for peace, and a cessation of violence, condemns all conflicts involving loss of life anywhere.VIEW THE 3 ADS Breast Cancer Awareness Month: The Renaissance of Hope 1 in 8 women are affected by breast cancer...don't wait any longer to get tested Early diagnosis saves lives. To raise awareness about breast cancer diagnosis, BommEngaged launching a modest initiative called: "The Renaissance of Hope..." VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD Great Cause: EducationIs Everyones Right In the exciting time of back to school, let us remember that education is a fundamental right that every child deserves to be able to exercise, regardless of their context.VIEW THE SPOT VIEW THE 6 ADS  Following the global economic impact of the Covid crisis, the tourism industry, crucial for various regions including Morocco, suffered. Our project, named "Morocco Will Amaze You," aims to showcase the incredible offerings of this destination. Our main objective is to attract global attention and tourists to Morocco. Through vivid depictions of its treasures, we intend to spark curiosity and invite travelers to choose Morocco as their top destination.Agency: Boomerang Communication VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD  on the sidelines with #BarbieTheMovie's launch excitement,this initiative showcases Barbie in impactful scenes, addressing crucial issues like the environment, education, and global peace. Barbie becomes an inspiring agent of positive change, engaging in actions to protect the environment and promoting education and peace. The campaign breaks stereotypes, encouraging everyone to contribute to positive societal impact. Barbie becomes an inspiration for the new generation, emphasizing the connection between beauty and a commitment to the well-being of the planet and its people. VIEW THE 4 ADS  Morocco International Meeting, an event vibrant with emotions that celebrates the splendor of horse racing.To pay homage to this sensational universe, we have imagined a collaboration with the Moroccan artist, Anwar Belaroui, who stands out for his unique collage technique and his nuance creations from simple small pieces of torn paper. Agency: Boomerang Communication VIEW OUTDOOR  A visual campaign that celebrates the exploits and victories of the Moroccan team at the Qatar World Cupby making a close link with the historical event of Morocco: the "green march" in 1945 and the word cup 2022.This side-by-side composition shows in a tangible way how History goes on for a people driven by values of patriotism and love for their country. VIEW THE FIRSTAD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD World Maritime Day: Stop The Plastic Horror Every second, 100 tonnes of waste end up at sea, 80% of which is plastic waste.The accumulation of plastic waste in the seas is taking on a worrying dimension: According to estimates by the Ellen Macarthur Foundation, the oceans could contain more plastic than fish by 2050.Contribution on the occasion of World Maritime Day, to raise plastic pollution awareness and inspire the world to find solutions and rethink plastic use. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD  Credit du Maroc is committed to givi a Home loan in record time...we borrowed the visual codes of fast pizza delivery, to illustrate the promise in an offbeat way that breaks with the conventional communication of banks and to attract the attention of the young target Agency: Boomerang Communication VIEW THE AD Great Cause: Homeless Lives Matter Homeless People , each of them has a different story to tell and has their reasons for being in the streets, living there, but their destiny is common: misery, vagrancy and the perpetual fight in search of resources to survive the freezing cold and street conditions"Homeless lives matter Don't sleep on it"VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Great Cause: Less Plastic More Life As part of a campaign for global initiative Plastic Bag Free World and its Plastic Bag Free Day, we created ads to highlight the effects of plastic bags on the environment and especially on the marine world. 1 million plastic bags are in used around the world every minute. - Plastic Bag Free Day is a global initiative that aims to eliminate the use of single-use plastic bags in the world.Agency: Boomerang Communication VIEW THE WHALE AD VIEW THE FISH AD VIEW THE TURTLE AD Great Cause: The Real Horror unfortunately we can consider that Halloween is every day!The #RealHorror remains our irresponsible acts towards nature ... Let's make earth a less scary place to live in. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD BoomEngaged: Honor Our Debts To Nature Squid Game the series show everyone is talking about. Streamed on Netflix, which is growing in popularity on social media. it breaks all audience records.The series tells the story of a group of over-indebted people who risk their lives in a mysterious game of survival with significant payoff. The idea is to bounce back from this buzz around the series and raise awareness that it is time for all of us to "honor our debts to nature" and it's up to us to win or lose life on earth. Agency: Boomerang Communication VIEW THE AD Great Cause: Stop Violence Against Women Gender violence is a common issue in the world. And countries like Morocco are even more concerned, because of the fact that itâs a taboo topic. Moroccans make sure to hide it and the don't openly speak about/of it. During the quarantine, the number of cases of domestic violence have considerably increased. Around the world, thousands of women found themselves imprisoned, during this time, with their abusive partners. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Preconceived notions about egg consumption are a worldwide problemdespite scientific evidence confirming the benefits. Our mission was to change the negative perceptions around daily egg consumption. We live in the era of conspiracies, fake news and false flags. And people are more and more eager to believe them. It was therefore necessary to break many popular myths in order to increase the frequency of consumption of one egg per day. The strategy consisted in deconstructing not the belief itself, but the system that leads us to adhere to beliefs by telling a story. The Eggspiracy campaign, 365 unbelievable reasons to eat an egg per day, first deconstructs myths by creating its own myth, a conspiracy that targets a victim, the egg. VIEW THE UNBELIEVABLE SPOT VIEW THE EPISODE 1 SPOT VIEW THE EPISODE 2 SPOT VIEW THE EPISODE 4 SPOT VIEW THE LAWYER SPOT VIEW THE KILLER SPOT VIEW THE TEACHER SPOT VIEW THE YOGA SPOT Great Cause: Behind The Burka Afghanistan is at the heart of the news...Beyond the political regime, and personal choices, the most important now, is: > Human rights to be preserved > Women's dignity to be defended > Children's rights to be protected #HumanRights #womensrights #childrensright #afghanistan #justice #dignity #freedom VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Greate Cause: The Plastic Grim Reaper The campaign seeks to raise awareness about the environmental damage caused by using plastic bags :Each year, plastic bags kill 100,000 marine animals.Hence the need to warn about the danger associated with the use of plastic bags both for the environment and for the species that live thereVIEW THE AD Great Cause: The Game To Be Won As the world sets its eyes on the Tokyo Olympics with many achievements won and challenges raised, letâs remind that we must protect and restore our planet .There are things we can win, and there are things we must win. The battle against nature loss and the climate crisis can only be won, if we make the protection of our planet a global priority. Because The game to be won is protecting our planet. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
The softest way to do the hardest job !