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Seen and noted
 Striptease dancers by night, skilled craftsmen during the day. With the help of renowned interior designer Kelly Stone, they transform their clients' dull homes into stunning residences. The Challenge was to promote this unconventional new HGTV show in an unexpected wayâ¦VIEW OUTDOOR  Four extraordinary men star in HGTV's new series,'Flip the Strip': strippers by night, skilled craftsmen by day. They work to transform their customers' boring homes.For the launch campaign, we've created a flashmob recruiting four special dancers, similarly unique to the main characters of the series, and we dropped the production on a clearly visible front line of a construction site.VIEW THE SPOT  Vodafone Hungary's latest campaign proves that remote work doesnât always isolate us: it can also bring us closer together. The brand turns home office into Granny office, helping Hungary's huge population of lonely elderly people. It is estimated that 750,000 elderly people live alone in Hungary. Loneliness becomes an ever bigger problem later in life, as people socialize less. VIEW THE SPOT Budapest Business Journal: Elden Fake News In recent years it has become harder and harder to tackle the dangerous world of fake news. These fake news have a negative effect on our societies distorting our perceptions, disrupting our democracies, and destroying economies and businesses, too.Agency: White Rabbit, Budapest VIEW THE CONCEPT Adote: Type Donation The number of solid organ transplants fell dramatically around the world between 2019 and 2021, researches have found, highlighting the widespread impact of the Covid-19 pandemic on health services and patients. Adote, a Brazilian foundation dedicated to sharing information about the organ donation and transplantation process, decided to raise awareness of this serious issue.Agency: White Rabbit, Budapest VIEW THE CONCEPT VIEW THE REWRITE AD VIEW THE FUTURE AD VIEW THE CHANGE AD VIEW THE NEW STORY AD VIEW THE A TO Z AD VIEW THE ONE WORD AD VIEW THE TYPE AD VIEW THE PROLOGUE AD VIEW THE WRITE OFF AD Jurányi: Theater To Go DDB Budapest has teamed up with Jurányi, Hungary's most progressive theatre to release this interactive 'Theater To Go' experience.VIEW THE CONCEPT Deutsche Telekom: The Biggest Gift Deutsche Telekom countries in Europe have unified their Christmas campaigns under one creative concept to show the most we can give this year is to be there for each other. The ad that will be aired during the festive season in nine countries where the Telekom brand is present and its origins in the insight of the emotional struggle and hardship of families of the last years. In the last two years, the magic of the festive season has been seemingly fading out from our lives. It was especially true last Christmas, when many families switched to survival mode, and spent the holidays keeping a safe distance to protect each other. Agency: DDB, Budapest VIEW THE SPOT Vodafone: We Can Break The Silence Vodafone today unveils its 2021 Christmas campaign. With more than 1 million people living in solitude in Hungary (10% of the population) and spending the most heart-warming evening of the year alone, Vodafone Hungary decided to focus on an untraditional theme for Christmas this year: Loneliness. Agency: VMLY&R, Hungary VIEW THE SPOT  Although they have dangled from the fingers of beautiful people on screen and off, itâs time we recognise that cigarettes arenât fashionable, but rather a multi-billion dollar, lethal health risk - and discard them once and for all. Blown Chances is an anti-smoking public service announcement produced by Kinomoto - a production network with offices in Budapest, Kiev, Sofia and Barcelona - that takes the âcigarettes are fashionableâ message and twists it around, sarcastically showing the terrible health consequences of smoking as trendy and desirable. In this dark, cynical, and gruesome metaphorical exercise, Luka Kostil, member of Kinopravda directorâs collective brings forth a dark character who presents a macabre collection of haute couture pieces that highlight the health risks of cigarettes such as heart attacks and suffocation. The grotesque pieces are created by Zsófi Kormos, a Hungarian stylist and fashion designer - who is no stranger to creative briefs that push the boundaries of standard fashion design. One of her recent projects, Artemis, is a body suit that blends tech and fashion and is designed to measure a womanâs menstruation and relieve the associated pain and discomfort. VIEW THE SPOT Tiete Plaza: The Self Examining Mannequin Breast self-exam (BSE) if performed regularly, can be an important way to find a breast cancer early, when itâs more likely to be treated successfully. However, due to the Covid-19 pandemic, there was a massive, more than 40% fall-back in diagnosing and treating breast cancer patients in Brazil. âWhite Rabbit Budapest teamed up with Tiete Plaza, one of the largest shopping malls in Sao Paolo, and when the re-open took place in October 2020, they created an in store activation that put focus on the importance of breast self-examination. With the help of the most important international and local fashion stores of Tiete Plaza, traditional fashion mannequins were replaced for special ones: mannequins doing breast self-examinations. The mannequins caught the attention of shoppers; in the changing rooms of the stores we applied detailed guides and instructions on how to perform breast self-examination properly. Mannequins were displayed in dozens of different stores during Pink October VIEW OUTDOOR Greenpeace: Plastic Warnings In a new campaign video, Greenpeace Hungary addresses decision-makers to hold companies responsible for solving the plastic problem. From beaches in Southeast Asia to the Antarctic, plastic pollution is devastating our oceans, our communities and impacting our health. The packaging industry simply canât avoid taking responsibility anymore. VIEW THE SPOT VIEW THE SHAMPOO AD VIEW THE YOGHURT AD VIEW THE SOFTENER AD  In 2019 it was Pantone's Colour of the year, the Living Coral that inspired WWF and their creative agency White Rabbit Budapest to come up with a campaign to raise awareness of endangered corals, and the endless threats to our ecosystems. Last week Pantone introduced the Classic Blue as their colour for 2020. According to Leatrice Eiseman, executive director of the Pantone Colour Institute, Classic Blue is 'a boundless blue evocative of the vast and infinite evening sky' while also being a colour that challenges us to "think more deeply, increase our perspective and open the flow of communication". VIEW THE AD TermsAgainstBullying: Yellow September Committed to fighting bullying, Portuguese universities team up to create TermsAgainstBulying.com, a digital platform that anonymously allows the victim report bullies' cell phone number. Today we are more connected. Therefore, bullying has been occurring more often on social media. On most channels, it is possible to report unbecoming behaviors, with one exception: the most widely used messaging platform in the world, WhatsApp, due to its encryption. It is the only cyber space in which a bully can freely engage in offensive acts, as the app can do nothing to block or control its messages.Agency: White Rabbit, Budapest VIEW THE INTERACTIVE CONCEPT VIEW THE CATFISHING AD VIEW THE TROLLING AD VIEW THE FAKE PROFILES AD VIEW THE DISSING AD VIEW THE TRICKERY AD VIEW THE FLAPPING AD VIEW THE OUTING AD VIEW THE HARASSMENT AD VIEW THE EXCLUSION AD VIEW THE CYBERSTALKING AD Curtiz: Street Casting Using a motion-controlled interactive poster Laboratory Group, Budapest and JCDecaux created 'Street Casting,' a promotional campaign for the premiere of the Michael Curtiz movie. The idea: meet Curtiz face to face in a casting situation.VIEW OUTDOOR Virag Judit Gallery: Art Against Breast Cancer Judit Virag Gallery, one of the most prominent galleries in Hungary that holds famous paintings of nudes, collaborated with Pink Ribbon to bring home to the public an important message about breast self-examination.Agency: DDB, Budapest VIEW THE CONCEPT  For 20 years, Pantone Color Institute has been selecting the colour of the year, drawing attention to our colourful world. Pantoneâs Color of the Year has influenced product development and purchasing decisions in different industries, including fashion, interior and industrial design, as well as product, packaging and graphic design. In 2014 they chose Radiant Orchid; two years later the colour of the year was Rose Quartz. And now here comes Living Coral â Pantone's colour of 2019. But this choice â inspired by nature â represents a lot more than just a colour. The colour of Living Coral reminds us that every flavour, colour, scenery and impression hugely relies on the condition of our environment - the quality of our world's natural values. Agency: White Rabbit, BudapestVIEW THE AD  Essity, a global hygiene and health company, has launched a campaign for the Zewa brand in Hungary to question gender roles when it comes to household hygiene tasks and the impact it has on family life and the future of children. Zewa is an international brand with a range of products including toilet paper, household towels and tissues. The campaign, created by Publicis London in partnership with Publicis Hungary, showcases an 'Unfair Race' featuring girls and boys. 'The Unfair Race' suggests the impact of this unequal division of household tasks and discusses with the boys and girls how they feel about it. As ever, their honesty highlights the issue and gets parents to think about the impact of the example they set at home.VIEW THE SPOT  Red Cross has the biggest and most active NGO in Hungary. One of their main focus areas is child labour. There are 250 million children under the age of five who are forced to work every day to make a living and we are constantly buying these products without knowing this. Hungarian Red Cross wanted to draw people's attention to this worldwide problem. We found Facebook's new tool the 3D post â which is made for e-commerce purposes, to show products in 360 Degrees â the best medium to raise awareness for this problem. We looked up the most searched shoppable items and turned them into made-up Red Cross products in 3D. Sadly these items (shoes, handbags and mobile phones) are very often made by children. Then we shared them on popular e-commerce facebook pages. When people started to interact with them and change the products angle's, the items showed a different meaning and message: Take a 360 degree look before shopping. Agency: Umbrella, Budapest.VIEW THE SPOT  McDonald's wants to drive traffic to its McDrives, as well as celebrate their iconic products. The billboards depict an imagined long exposure shot, where the lights of cars on the road together make up the icon of a burger and a pack of fries. The billboards are placed near McDrives. Agency: DDB, BudapestVIEW THE BURGER AD VIEW THE FRIES AD Hungarian Football Federation: There’s No Two Left Feet Hungary is a football crazy nation, but in the past 40 years success have avoided us. Clumsy people are often referred to as having two left feet, although no one has taken this expression literally. Until now... Cafe Communications, Budapest, swapped all the right foot shoes with lefties in a sneaker store, and waited for the reaction. When the kids realised they donât fit we took them with an even bigger surprise. This is Zoltan Gera, member of the Hungarian National Football team. We literally proved that no kid has two left feet. This is how we promoted the National Football association talent programme for children. Everyone has talent, it just needs to be exploited.VIEW OUTDOOR Skoda: Jump Assist Front assist is a clever safety feature in SKODA cars that automatically stops the vehicle to prevent collisions. To demonstrate its functionality we placed an image of the back of a braking freight truck underneath a bungee jump site in a festival. This way the jumpers could literally experience the sensation of this feature without actually being in real danger. Agency: Cafe Communications, Budapest.VIEW OUTDOOR Budapest Pride: Things We Have In Common People can easily hang labels on each other merely on the basis of their exterior and a few invest energy into discovering their similarities. So Budapest Pride 2017 decided to help them make visible that which they have in common with each other in this campaign via Laboratory Group, Budapest.VIEW THE SPOT Groupama: The Future The demographic tendencies currently characteristic of Hungary are very similar to those present elsewhere in Europe: the society is growing older in general. As a result of this, the sum of state old age pensions may very realistically decrease in the longer run. However, Hungarians are typically not ready to take responsibility for their own future. They do not prepare financially for their retirement period, which promises to be longer due to the increasing life expectancy. According to a recent research, only 44% of adults actively save up for their retirement. Groupama Biztosito/Groupama Insurance, in order to draw attention to the importance of self-provision, has decided to create communication in an extraordinary way. The insurance company organized an event in a crowded shopping mall, where visitors could experience a possible version of their future, where they live without having the necessary amount of savings. VIEW OUTDOOR Vodafone: Real Job Movie Nights BOLD, Budapest has launched"Real Job Movie Nights" to help people understand what it's really like to work in different professions and not how it may be portrayed in a Hollywood movie. A series of open air screenings and discussions we organised for our Vodafone client.VIEW OUTDOOR Corinthia Hotels: Budapest 360 Corinthia Hotels has linked with a New York studio VGNC to create immersive 360-degree mini series entitled 'Portraits of Budapest A city in 360'. Each video showcases the city as described by one of four of its life-long dwellers: Lili, a ballet dancer; Gaspar an architect; Hubert a restaurateur and Andrea a singer. The Portraits of Budapest are part of a video series from The Corinthia Insider â the hotel brandâs online blog, which offers readers travel tips and local experiences with Corinthia's Insider knowledge. VIEW THE CONCEPT  Mitte Communications, Budapest has created this print campaign for NNG to encourage people to become a hero by donating blood. VIEW THE AD Budapest Bike Mafia : the Most Outrageous Mannequin Challenge Greenroom, Budapest has launched 'The Most Outrageous Mannequin Challenge' for the Budapest Bike Maffia because freezing isn't a game for everyone.VIEW OUTDOOR Telekom: Shared Heartbeats The moment a child is born, a strong bond arises, but thereâs one fundamental connection which is lost along the way. Before giving birth, the most important sound a child hears is the motherâs heartbeat. VIEW THE CONCEPT CIB Bank: 120 Year Old ATM Budapest100 is an urban civil festival organised annually to celebrate the 100 year-old buildings of Budapest. In April 2016, Nagykorut (Grand Boulevard) was the focus of the program, which turned 120 years old. CIB Bank, with 5 branches on the Grand Boulevard, is a proud inhabitant of this prominent street, so they decided to commemorate the occasion going back in time. Saatchi & Saatchi Budapest came up with the unique concept of a 120 year-old ATM. VIEW OUTDOOR  The new Audi A4âs Matrix headlight turns on and off the LED beams, so as not to blind the drivers in the opposite lane. To communicate how this technology worked, we simply equipped the lights of the building wrap with relays, and timed them in sequence. Agency: Cafe Communications, Budapest.VIEW THE SPOT Telenor: See Myself App Telenor Hungary has created the "See Myself App" to inspire young women around the world with emojis. Agency: Y&R, Budapest.VIEW THE CONCEPT Telekom: The Poster You Can Conduct Isobar, Budapest has created "The Poster You Can Conduct' with help from Telekom and the Budapest Festival Orchestra.VIEW OUTDOOR Mupa Budapest: The World's Largest Interactive Music Box The Mupa Melody Wheel is a fully analogue music box that lets the user spin a chosen tune by getting into the spinning wheel. Agency: Saatchi & Saatchi, Budapest.VIEW OUTDOOR Telekom: Festival Buddy "Festival Buddy" is an interactive experience that takes you from anywhere in the world straight to the Sziget Festival in Europe. Agency: DDB Budapest.VIEW THE CONCEPT Amnesty International: Movie Trailer Hijack Amnesty International wanted people to face the truth on torture. So with the help from Y&R, Budapest they created the "Movie Trailer Hijack" and hijacked four popular upcoming blockbuster movies. Replacing the online trailers with torture scenes and information on how to help stop torture around the world.VIEW THE CONCEPT Hungary Interchurch Aids: Hurts Me Too Women's Day is about respecting women and giving them flowers. But the flowers often hide a terrible truth. 1 in 5 women in Hungary suffer from domestic violence and to try and change this Hungarian Interchurch Aid wants all women to stand up for the victims and show that their bruises hurt them to. So on Women's Day ACG, Hungary introduced there #HurtsMeToo campaign where they asked women to wear a fake/temporary tattoo imitating real scars and bruises, 5 celebrities volunteered to take part in the campaign which took off on social media.VIEW OUTDOOR McDonald's: Bag Tray DDB Budapest has designed "Bag Trays" for McDonald's. The McDonald's bag has a tear-able tab, which then leaves your food in a tray.VIEW OUTDOOR Red Cross: Like For Life Isobar, Budapest created instagram videos to promote the Red Cross's CPR courses and to demonstrate the importance of CPR.VIEW THE CONCEPT Amnesty International: Kiss Against Homophobia Send a kiss! so that everyone may do so freelyAmnesty International Hungary launches its "Kiss Against Homophobia" initiative. The goal is to have more and more people share the notion that everyone, regardless of gender identity or sexual orientation has the right to love anybody of any sex. The DDB Budapest advertising agency developed a unique website for the human rights organization to help collect 365 kisses until the 11th of October, the International Coming Out Day, to demonstrate that on every given day of the year we must stand against prejudice and stigmatization. VIEW THE CONCEPT |
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Y&R Budapest wen film to promote the Katona Josef Theatre