The number of solid organ transplants fell dramatically around the world between 2019 and 2021, researches have found, highlighting the widespread impact of the Covid-19 pandemic on … read morehealth services and patients. Adote, a Brazilian foundation dedicated to sharing information about the organ donation and transplantation process, decided to raise awareness of this serious issue.
Agency: White Rabbit, Budapest
We've combined 8 different fonts – thus giving life to a brand new typeface: Donortype.
The 8 fonts represent 8 human organs; the new font – with its imperfectly combined, yet normal and functional fonts – artistically expresses the outcome of an organ donation.
The colour palette reflecting the natural colours of the human body.
We used the new Donortype font on Adote's communication materials.
Results:
As a result of the campaign the awareness of Adote has grown by 282%. The online traffic to the foundations webpage has increased by 123%, and there was a 23 percent increase in the number of people who've subscribed to organ donation through Adote. The online mentions of „organ donation” showed a 55% increase in Brazil, and the unique DonorType font had more than 14.000 unique downloads during the campaign.
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