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Top 6: March 9th 2022
Interactive

Political Shakti / The Times of India: The Nominate Me Selfie

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Top 6: March 9th 2022
From faceless to "In-your-Face" In order to make it impossible for politicians to turn a blind eye, towards the able and available women leaders at grassroots, level - Shakti partnered with The Times of India, India's premier daily, to create a movement called - The Nominate-Me Selfie. We took a simple, accessible, universal phenomenon - the SELFIE, and turned it into a CV for women's grassroots leaders. We teamed up with NGO's at grassroots levels who spread the word and urged women leaders to send their Selfie-CV's to their local leader in parliament, asking to be nominated.
Agency: FCB, India

Our screens , newspapers and public consciousness became flooded with the faces of women leaders , and their significant development achievements, igniting a grassroots women’s movement, that is shaking the pillars of Indian power centers.
Credits Other credits

Vishakha Khattri - Account Management

Kizie Basu - Strategy

Arun Rawat - Editor for Case AV

John Bleeden FCB Chicago Creative Guidance

John Fiebke FCB Chicago Creative Guidance

Andres Ordonez FCB Chicago Creative Guidance

Tim Schoenmaeckers FCB Chicago Creative Guidance

Niels Sieneart FCB Chicago Creative Guidance

Danilo Boer FCB Global Creative Guidance

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