From faceless to "In-your-Face" In order to make it impossible for politicians to turn a blind eye, towards the able and available women leaders at grassroots, level - Shakti … read morepartnered with The Times of India, India's premier daily, to create a movement called - The Nominate-Me Selfie. We took a simple, accessible, universal phenomenon - the SELFIE, and turned it into a CV for women's grassroots leaders. We teamed up with NGO's at grassroots levels who spread the word and urged women leaders to send their Selfie-CV's to their local leader in parliament, asking to be nominated.
Agency: FCB, India
Our screens , newspapers and public consciousness became flooded with the faces of women leaders , and their significant development achievements, igniting a grassroots women’s movement, that is shaking the pillars of Indian power centers.
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