Most of the conference promotional materials for kids are being destroyed then ended up in trash can. But which kid doesn’t enjoy the destruction? We value this destruction as the … read morebeginning of the creation. That being the case, why not create a set of posters that supposed to be destroyed. We make science as a game, and we want the children to have fun. Tencent Youth Science needed a way to connect deeper with its audience than just reached out to children through conferences. This time we’ve transformed the experience by designing an interactive ‘poster-card’ which could also turn into Sci-Fi toys. Scan the QR Code on poster and you will receive an e-book, “Becoming Scientist”. The poster created a fun puzzle for both children and their parents. Children mailed the post cards, shared it on SNS, inspired more to creatively participate and become advocate. We’ve spent $5,000 on print & publishing and accumulated 5.2 million e-book downloads.
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