 |
Top 6: July 5th 2023
Interactive
Vancity Original Brand: VANBACKTop 6: July 5th 2023
June 22nd was a big day for basketball. It was the day every NBA team drafted its next round of prospects to take their franchise into the future. Meanwhile in Vancouver, there’s a group that’s looking to recruit a team of its own to help get Vancouver back into the NBA game. A team of billionaires. Spearheaded by the Vancouver office of independent creative agency Zulu Alpha Kilo for sports apparel brand VANCITY ORIGINAL®, the initiative launched this week with a website featuring 15 VANBACK jerseys that are being offered exclusively to anyone who can pledge $200 million towards a future team. With 15 key players secured, pledges would add up to $3 billion, roughly the average valuation of an NBA team. Coinciding with NBA draft day, one of the VANBACK jerseys was delivered by security guards to the VANCITY ORIGINAL® store on Thursday night, encased in plexiglass. The price tag of $200 million raised many eyebrows. Fans can see the digital jerseys at VANBACK.ca and create their own to show their support or follow along at @teamvanback on Instagram and Twitter. The initiative’s goal is to rally fan support and get enough billionaires on board to help build a team that can take the ball and run with it. Without travelling, of course.
Agency Also best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
