St1: Sound Driving

New music service plays your music too fast, if you drive too fast.

Speeding violations increase fuel consumption and leave deep holes in motorists' wallets. Nordic energy and fuel company St1 has come up with an unorthodox solution to the problem called Sound Driving. A music service that plays your music too fast if you drive too fast.

According to a calculation based on figures from the Swedish Transport Administration, Swedes' fuel costs would decrease by over 2,9 billion SEK per year if everyone kept to the speed limit. To contribute to a healthy car economy, the energy company St1 has developed a music service that plays music too fast if you drive too fast.

From a technical perspective, Sound Driving uses your smartphone's GPS to see where you are, which speed limit applies, and how fast you are traveling. If you drive over the allowed speed, the music will start playing too fast.

It's not just the wallet that benefits from lower speeds. If all Swedish car drivers obeyed the speed limits, carbon dioxide emissions in Sweden would decrease by 300,000 tonnes every year.