POWA (People Opposing Women Abuse): A Father's Voice

The sad reality is that young South African women are especially vulnerable to harmful e-hailing drivers. In a country that's patriarchal, the first line of defence is a father figure. But most women don't have one. So POWA decided to make a difference with A Father’s Voice.

A Father’s Voice is a platform that disguises TikTok soundbites as comforting voice notes from protective fathers, assuring his “daughter” he’s always tracking her during her ride. When played on speaker for the driver to hear, the soundbites create the illusion that the woman is being tracked.