Interactive ad: Checkpoint Theatre: Drama In A Snap

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Top 6: June 28th 2023

Checkpoint Theatre, a Singaporean theatre company committed to telling original Singaporean stories, has entered the weird and quirky world of SnapChat Lens. Working with BBH Singapore, they’ve developed Drama In A Snap, a lens that uses neural network-powered object recognition to reveal the drama in everyday objects. With Gen Z more willing to turn to social media for their daily dose of drama, Checkpoint Theatre hopes this filter can be a way to intrigue them in the potential drama of a theatrical experience. The filter, built by BBH Singapore’s Innovation Lab entirely within SnapChat’s Lens Studio, is a snap to use. Simply point it at any object and tap your screen to reveal the hidden drama behind it, in the form of a flash fiction snippet. Snap your coffee cup and discover the drama of caffeine-hungry zombies. Snap a car on the street and uncover a dark tale of what’s hidden within. Snap your cat and discover its inner thoughts about you. The filter contains over 500 stories and counting, curated and written by real human writers. It works on (almost) any object thanks to the power of computer vision and will identify more and more objects over time.