Spotify Advertising and FCB New York have teamed up once again to launch âTunetorialsâ, delivering a musical twist on advertising tutorials and turning advertiser education into a cultural moment. âTunetorialsâ turns media plannersâ most pressing questions around improving ad performance on Spotify into catchy yet insightful earworms. The enjoyable B2B campaign shows brands and agencies how they can harness Spotifyâs breadth of formats, targeting, and measurement tools to connect with audiences and achieve results that matter. âTunetorialsâ follows FCB New York and Spotifyâs multi-award winning âSpreadbeatsâ campaign, which turned media planning on Excel Spreadsheets into a multi-sensory, audio-first experience.
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