Friends & Brgrs: Hands 1

The story of Friends & Brgrs started with friendship. It’s a restaurant founded by friends, with the goal of offering the world’s best locally sourced burgers. It’s a place where friends can gather and have a great time — just as the name suggests. For the restaurant’s first major media campaign, we created a concept that dramatizes the entire brand idea in one single glance. Friends & Brgrs’ promise is captured in one universally understandable visual symbol, making even a slogan unnecessary.