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Seen and noted
Mazda: The Best Gift THE BEST GIFTDuring Christmas and New Year's in Puerto Rico, traffic accidents increase due to heavier traffic, celebrations, and alcohol consumption. Despite efforts in 2024, fatal accidents remain a constant challenge. VIEW THE 3 ADS Cerave: Kids Recactions This campaign speaks to a generation that did not have a better sunscreen formula to protect against the sun. When you are a child, applying sunscreen is uncomfortable and sometimes feels like a punishment, but for you as a parent it is the best way to protect them against sunburn and damage to their skinVIEW THE 3 ADS Mizani: Our Hair Is Our History This campaign artfully transforms the legacy of Puerto Ricoâs Afro-descendant community into a visual narrative that leaps off the page. Featuring striking duotone portraits of women adorned with historically accurate braidsâonce-secret maps to freedomâthese images embody resilience and empowerment. Each intricately styled braid tells a story of paths to liberation, carrying a potent message: "Our hair is history; our hair is power." VIEW THE 3 ADS Mazda: Made For You Mazda models are made for everyone, even for those who don't belong to this world.As part of our Halloween campaign, we call some of the most spooky characters to help us communicate the innovative features of our cars. So it doesn't matter if you are an ancient mummy, a brain-eating zombie, a fierce werewolf or just a regular human, there's a Mazda made for you. VIEW THE 3 ADS Honda Puerto Rico: UFO On August 26, three , three former US military personnel testified in Congress that the government has UFO wreckage and remainings of extraterrestrial bodies. This topic went viral all over the world.While this news was still fresh, at Honda Puerto Rico, we jumped on the UFO trend, inviting everyone to look up through our models' "new" feature: the Honda UFO Roof.Available only on planet Earth. VIEW THE AD Lifelink: Heart When you become an organ donor at Lifelink, you give the gift of life to numerous patients in need.VIEW THE HEART AD VIEW THE KIDNEYS AD VIEW THE LUNGS AD VIEW THE PANCREAS AD Super Max: Reusables Did you know that approximately one-third of the food purchased at the supermarket is discarded when it reaches its 'use by'date? This situation presents a significant problem of food waste, contributing to environmental issues. This premise, combined with the little knowledge about alternative uses of many products, led the team at de la Cruz Ogilvy to create Reusables for client SuperMax, a cutting-edge technology to turn 'use by' dates into 'use for' the environment. The Reusables program not only aims to give a second life to food products but also showcases what can be done with the packaging. This is the first time that an Instagram filter has been used to convey a message and educate about a problem that is not only affecting Puerto Rico but the whole world.VIEW THE CONCEPT Durex: Don't Get Marked Forever Our campaign uses tattoos as a visual analogy to represent the mark of a sexually transmitted disease and aims to educate individuals about the importance of protecting themselves during sexual activity. The campaign consists of three high-impact ads, each representing a couple engaging in sexual activity - a gay couple, a heterosexual couple, and a threesome. The talents' tattoos interact with each other, representing the spread of an STD by not protecting oneself.Agency: Arco Publicidad VIEW THE STRAIGHT AD VIEW THE GAY AD VIEW THE BISEXUAL AD Kingsford: Cristiano & Lionel Since 1920, Kingsford has been the gold standard of grilling. No other charcoal briquette burns longer than Kingsford. They're just like certain sport rivalries and famous relationships that keep being hot topics after all these years. Truly everlasting, like a Kingsford briquette.VIEW THE CRISTIANO AD VIEW THE MICK AD VIEW THE CLINTON AD VIEW THE BRAD AD Holy Doggie: Cat Holy Doggie is a dog training company that takes a holistic approach to addressing behavioral problems in canines. They utilize practices such as reiki, aromatherapy, yoga, nutrition, and exercise to promote overall wellness and better behavior in dogs. By utilizing a combination of these holistic practices, Holy Doggie aims to help dogs become happier and more well-behaved.VIEW THE CAT AD VIEW THE DOG AD Amnesty International: Write For Rights Amnesty International every year has the action "Write for rights". A movement in which anyone in the world can write about a social problem to request support.It is a simple action that can have great scope in social problems that need a voice. Through this print, we want to demonstrate how easy it can be to close the rights gap, opening up opportunities for everyone to have a stronger voice. VIEW THE FREE SPEECH AD VIEW THE EQUAL MARRIAGE AD Miller Lite: Open VAR World Cup Qatar 2022 it's finally on. But fans around the world instead of talking about the games, they are talking about something that changed the game: VAR.So Miller Lite decided to do something in order to reward angry fans in Puerto Rico.VIEW OUTDOOR True Self Foundation: Your Time is the Right Time October 11 is International Coming Out Day. This day is commemorated to give people around the world the opportunity to express their human rights as LGBTQ+ folk. For this reason, the True Self Foundation, a non-profit organization dedicated to promoting the comprehensive well-being and social mobility of LGBTQIA+ communities, launched a campaign to raise awareness about this topic that is so relevant today.Agency: Arco VIEW THE WOMAN AD VIEW THE ELDERLY AD VIEW THE YOUNG AD Casa Protegida Julia de Burgos: Invisible Bruises Bruises are the most common injuries observed on victims of domestic violence. However, they can be almost impossible to detect on victims with darker skin tones. This fact can be detrimental to the victim's legal case against their attacker. Casa Protegida Julia de Burgos wants to create awareness and legislation to end racial disparities for victims of domestic violence by improving bruising documentation.Agency: OneightyFCB VIEW THE AD Casa Protegida Julia De Burgos: Invisible Bruises Bruises are the most common injuries observed on victims of domestic violence. However, they can be almost impossible to detect on victims with darker skin tones. This fact can be detrimental to the victimâs legal case against their attacker. Casa Protegida Julia de Burgos wants to end racial disparities for victims of domestic violence by improving bruising documentation through local legislation. VIEW THE FACE AD VIEW THE NECK AD VIEW THE ARM AD L'Oreal: Transformation Hair is one of the keys to the process of a Transgender person, but unfortunately people who work in beauty salons do not always know how to be helpful. Until now. Within the framework of the International Day of Transgender Visibility and thanks to the Transformation initiative, developed by Sajo//McCann and L'Oreal Professional Products, in Puerto Rico there is the first network of beauty salons specialized in assisting those who are part of this community. There are 10 stores distributed in different parts of the island, whose professionals are being trained to create a safe space and provide specific guidance in terms of hair, image and color, complete advice and attention to the needs of those who are transitioning. VIEW THE SPOT Educamos (Teachers of Puerto Rico): Pedro Pierluisi The base salary of public school teachers in Puerto Rico is $1,750 a month, a number that hasn't changed in 13 years. While Retired teachers struggle to make ends meet. Educamos, a teacher's organization that watches over teacher's rights, launched a campaign, via TBWASan Juan, to raise awareness about the problem. The images tell a story through writing skills, using the signatures the people that can make decisions in the island. Today more than ever, teachers have new challenges in the face of an economy that is not keeping up with their salary and that puts the well-being of those already retired at risk.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD BMS & FER: #foryourpain BMS & FER launches the first campaign on Instagram and TikTok that uses the platforms to provide therapy to patients with Rheumatoid Arthritis. (San Juan, Puerto Rico) In Rheumatoid Arthritis Awareness Month, the FER Foundation (Puerto Rican Foundation for Rheumatic Diseases), together with Bristol Myers Squibb, decided to use the most popular social networks in a novel way to keep patients healthy. "The idea is simple: we take the dynamics of the dances that are an intrinsic part of the platforms and transform it into a fun, useful, and inclusive rehabilitation vehicle," commented AnÃbal E. Quiñones, VP of Innovation and Creativity of Arteaga & Arteaga. VIEW THE CONCEPT Honda: Seat Belt Safety has always been part of the Honda brand and this year they have been named 2022 Top Safety Pick by the Insurance Institute for Highway Safety.Agency: OneightyFCB VIEW THE AD Honda Puerto Rico: Love Responsibly Love is uncertain and can often be dangerous. Although we will never know what will happen if we can choose to love how we drive, responsibly. Love responsiblyAgency: WILD Fi VIEW THE AD Passport TrailSport: Trail Lines OneightyFCB have created these ads for HondaVIEW THE LINES AD VIEW THE CROSSING AD VIEW THE CAR SEAT AD Burger King : Candy Shaped Mini Whopper Jr - Halloween is coming, one of the favorite times of the year to wear costumes. With this premise in mind, Ogilvy - De la Cruz developed a campaign for Burger King that breaks with the traditional "trick or treat", "disguising " one of its iconic hamburgers. It is this kind of data that is being developed today in IT companies to increase the effect of implementing and remembering information at an unconscious level.VIEW THE AD KFC: So Krunchy So krunchy it enchants you. After launching their Krunchy Chicken (Pollo Kruji in Spanish), KFC Puerto Rico created a print series depicting classical Halloween figures, known for their enchanting characteristics. Just as KFC's chicken. A chicken so krunchy that it will startle anyone who bites it.Agency: Arco VIEW THE BAT AD VIEW THE GHOST AD VIEW THE HAT AD Dove: Pride In Every Wash With #PrideMonth ending and all companies changing their logos back to normal, Dove Caribe decided to take a stand. The brand stated that the LGBTQ community should be celebrated all year long, not just during the month of June. Just as our products do, every time you use them.Every time a person washes their hands with our soaps, Dove bubbles form an array of colors. They display a beautiful natural rainbow that celebrates LGBTQ pride, every day. So, the Arco and Unilever Puerto Rico teams captured spectacular macro shots of the bubbles to show that our soaps show #PrideInEveryWash (In Spanish, #OrgulloEnCadaLavada), VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Medalla Light The Coqui: The Sound Of Home In Puerto Rico, the song of the coqui is something common and unique, a sound that nearly 5 million Puerto Ricans outside the country miss and long for on a daily. This is why Puerto Rico's national beer, Medalla Light uses the sound of Coqui as a marketing tool, through the advertising campaign "The Sound of Home". VIEW OUTDOOR Amnesty International: Bloody Data THE BLOODY DATA: Turning taboo into action against femicidesIn the midst of the pandemic, femicides and domestic violence cases reached alarming numbers. The Puerto Rico Section of Amnesty International (AIPR), a worldwide movement of people fighting against human rights abuses, decided to put the distressing data in front of the people to compel action. The result was The Bloody Data, a shocking campaign highlighting the statistical data on women who have bled from femicides in Puerto Rico during 2020. The campaign launched on November 25, International Day for the Elimination of Violence against Women. The twist? Menstrual blood remains a taboo in Puerto Rico and is considered by many to be repulsive. Still the bloodshed of women due to violence doesnât generate such disgust. VIEW THE AD Kingsford Grill: Patio During the Pandemic Lockdown, Kingsford wants consumers to escape the feeling of "imprisonment" by going out to their terraces or patios and light up the grill.VIEW THE PATIO AD VIEW THE TERRACE AD Spyntyx: Aftermath Rock Introducing Spyntyx.The streaming platform that brought live events back to life. Within weeks of the pandemic, We placed artists, athletes, comedians, speakers and performers back where they belong.On a virtual stage, with image, sound quality and revenues.Their audience lined up in virtual front row and music labels, producers and sponsors follow suit. VIEW THE ROCK AD VIEW THE RAVE AD VIEW THE SALSA AD Puerto Rican Down Syndrome; Happy News Report In the scenario we have experienced, the end of the year report of the news was loaded with negative and discouraging information. But Sajo // McCann Puerto Rico wanted to give another point of view at the end of 2020 and the beginning of 2021. Thus, in alliance with the Puerto Rican Down Syndrome Foundation, they developed the âThe happiest news reportâ campaign, VIEW THE NEWS REPORT SPOT VIEW THE MARRIAGES SPOT VIEW THE PETS SPOT VIEW THE HIRINGS SPOT WHO: Colorado In 1918 misinformation brought a lot of fear and suffering during the Spanish Flu Pandemic. The World Health Organization wants people to be informed with real facts during the current COVID-19 Pandemic. By learning from the past, people can protect themselves for the future.VIEW THE COLORADO SPOT VIEW THE SAN FRANCISCO SPOT VIEW THE PHILADELPHIA SPOT VIEW THE FAKE NEWS SPOT Masglo: Glo Tu Pride #ComingOutDay TBWASan Juan, Puerto Rico invited three members of the LGBTQ+ community to share their stories for National Coming Out Day. Do your nails using the colors of the rainbow flag in support of your loved ones.VIEW THE SPOT FAPs - Familial Amyloidotic Polyneuropathy: Beautiful Dreamer FAP is a neurological, inherited progressive disease. To clarify what the symptoms of this rare and hard-to-diagnose condition are, Pfizer invited TracyLocke Brazil-a global agency part of groups Omnicom, ABC Group, and DDB Latina-to create a delicate campaign to bring awareness to the disease and show that it's possible to slow down its progression. Written by the agency and co-produced by Stink Films, the movie Beautiful Dreamer is the affectionate story of a young woman who's always writing down the dreams she wants to realize.VIEW THE SPOT McDonald's: McFries McDonald's menu items are so iconic that people automatically recognise them with just a glance - this is the premise of a purposely blurry brand campaign for McDonald's Puerto Rico. Created by TBWASan Juan, the prints present McDonald's icons such as the Big Mac, the Happy Meal and the McFries as blurry images against simple single-colored backgrounds. This campaign aims to provoke and prove that anyone can recognise McDonald's menu items, even from a distance and without its famous Golden Arches logo. With copy that reads 'No se diga mas' (Say no more), the campaign makes it clear that there's no need to explain anything to consumers for them to understand who the ad is for.VIEW OUTDOOR VIEW THE FIRST AD VIEW THE SECOND AD Pet SOS: What The Fluff Challenge The #WhatTheFluffChallenge is funny because it's not true. But what if it were?Agency: McCann, Puerto Rico. VIEW THE SPOT Plum Organics : WagonJolly Ranchers: SportsState Election Commission: Pindrop To Vote McCann, Puerto Rico has created this amazingly easy way to know your electoral college simply by sending an SMS.VIEW THE CONCEPT VIEW THE SPOT Toyota: GrandpaHershey's Caribe Inc: Hershey's Kisses Young & Rubicam, San Juan present some print ads for Hershey's Caribe Inc.VIEW THE LOVING AD VIEW THE FIRST AD VIEW THE UNCONDITIONAL AD VIEW THE FOREVER AD Puerto Rico: Crisis Island Background: Puerto Rico's financial crisis has generated a landslide of bad online & offline publicity. Our client the Puerto Rico Hotel & Tourism Association was worried about the effect this negative publicity could have to the country's morale and to the global perspective of the island specially during itâs high season. The challenge was to shift the online conversation about our island with a social initiative that would gain back Puerto Rico's paradise status.Agency: Synapse Social, Puerto Rico VIEW THE CONCEPT |
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