The "Get a Read on Today" campaign centred on a powerful creative idea: positioning News Corp’s NCA Metro Mastheads as the essential tool for navigating the complexities of modern … read morelife. The core insight, that Australians felt overwhelmed and anxious about the future, led to the development of the platform line "Get a Read on Today." This versatile platform became the campaign's strength, providing a consistent, yet adaptable message across all channels. It resonated deeply with consumers by reinforcing the idea that staying informed is not a luxury but a necessity, helping to increase subscriptions and elevate brand perception.
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