NewsCorp: Get a read on today: NewsCorp: Get a read on today

The "Get a Read on Today" campaign centred on a powerful creative idea: positioning News Corp’s NCA Metro Mastheads as the essential tool for navigating the complexities of modern life. The core insight, that Australians felt overwhelmed and anxious about the future, led to the development of the platform line "Get a Read on Today." This versatile platform became the campaign's strength, providing a consistent, yet adaptable message across all channels. It resonated deeply with consumers by reinforcing the idea that staying informed is not a luxury but a necessity, helping to increase subscriptions and elevate brand perception.