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Seen and noted
 Systema has teamed up with Havas Malaysia to raise awareness on gum health amongst Malaysians, coinciding with Gum Health Day on May 12th. Comprising a digital film, website quiz, and roadshow, the multifaceted campaign is designed to urge the audience to prioritize gum care alongside their oral hygiene routine. Instead of simply imparting information on gum care, Havas Malaysia took an attention-grabbing approach to tackle the gravity of gum recession in their film.VIEW THE SPOT  Appleâs latest âRelax, itâs iPhoneâ ad from TBWA Media Arts Lab Singapore spotlights its face ID technology. Campaign for Malaysia shows how the face ID technology on iPhone 15 keeps information even more private from family members this Hari Raya.VIEW THE SPOT UNICEF Malaysia: #AShotAtLife Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has launched a special campaign together with UNICEF Malaysia to commemorate World Childrenâs Day on 20 November 2023. Voices of Children was launched with an event at the Parliament of Malaysia, with a special proclamation by the Speaker, speeches by children, and a unique exhibition on childrenâs rights as captured by the Picture My Rights photo competition which ran from July 2023. Concurrently on World Childrenâs Day, 21 digital billboards were activated over a three-day period, to feature the competition's winning entries and finalists across selected digital billboards across the Klang Valley, sponsored by IPG Mediabrands, Laguna Media & iCandy Ads. The Picture My Rights competition invited young people to express their views about childrenâs rights and issues that matter to them through the medium of a photo. Over 300 photos were received from children and young people across Malaysia, with photos of the finalists open to view on the #AShotAtLife virtual exhibition gallery.VIEW THE CONCEPT VIEW OUTDOOR VIEW OUTDOOR VIEW OUTDOOR VIEW OUTDOOR VIEW OUTDOOR  The campaign took gamer anticipation to a new level in FIFA Mobile, Football Manager and Top Eleven, and increased Pizza Hut Cheesy Poppers Pizza orders by 14%. ands that seize moments of engagement with real-time contextual brand experiences can captivate consumers during crucial purchase moments. In December, the 2022 FIFA World Cup became a battleground for QSR brands with traditional media spaces cluttered with their ads and promos. This brought an unexpected marketing challenge for the annual Cheesy Poppers Pizza promo campaign - the fight for maximum share of voice. Dentsu Creative Malaysia teamed up with Carat Media to change the playing field and play the game with a new audience. Data showed increased downloads of mobile football games including FIFA Mobile, Football Manager, and Top Eleven - nearly 1.2 million active gamers (and climbing). Enter gamers, a passionate and untapped audience who loved to recreate scorelines of live matches in the virtual world. Backed by this, we created 'Cheese Codes' for gamers to hack the beautiful game and get special Cheesy Poppers pizza combos. VIEW THE SPOT Level Up Professional Training: Written By ... To promote an upcoming copywriting workshop by Edward Ong, Borderless produced a set of posters. The first poster, except for the headline, was written completely by ChatGPT. This was done by entering relevant prompts then copy pasting the paragraphs onto the layout. The headline for the second poster was also written by ChatGPT while the rest of the ad was written by a human. Both layouts were done by a human, with the aid of a computer. Will AI take over the copywriter's job? Will it make copywriting workshops completely redundant? Does anybody even read long copy ads these days? Standby for transmission. Level Up Professional Training is the training arm of Borderless.VIEW THE ROBOT AD VIEW THE HUMAN AD  Lion & Lion launched the #RayaNiSayaRindu initiative on Tiktok to extend the Eid al-Fitr festivities with foreign workers in Malaysia, and their loved ones in their respective home countries. In line with Lion & Lion's tagline of being 'Made To Impact', the creatively-driven, digital-first agency had tall ambitions to act on their belief that everyone should be able to celebrate Eid â regardless of their nationality, culture and status. The #RayaNiSayaRindu campaign was launched on TikTok on 1 May 2022 with a series of nine emotional stories told in Bahasa Indonesia, Urdu and Bengali - the most common languages spoken by foreigh workers in Malaysia. Based on local insights, the emotional stories hinged on the people, rituals and practices foreign workers missed the most as they celebrated Eid in Malaysia. Each emotional story drove users to the @RayaNiSayaRindu account on TikTok.VIEW THE SPOT  As we get lost in the daily grind, we sometimes tend to lose sight of our life goals. We forget our reason for doing what we do. More so in this period when we are working harder than ever to bounce back from the pandemic. As the energizer of the nation, Red Bull Malaysia sets out to inspire young Malaysians to keep striving and believing that they would one day achieve greatness in their latest campaign âMara Kita Membaraâ (Strive on Stronger). The campaign was developed by award-winning boutique agency Muma Malaysia in collaboration with new-age Film Director Cardin Phua from Directorâs Think Tank. It tells the story of three protagonist â A young hipster barber, an ambitious delivery rider and a fresh lady executive. They experience the challenges that every young adult would need to endure at the start of their careers and how they rise above with strength and tenacity. Adopting the mixed media film making approach, the footages were shot with different cameras. From the Blackmagic Pocket and drones to Insta360 and even an iPhone. The effect was a unique piece of film which perfectly captures the rollercoaster of emotions that the young protagonists go through in their quest towards achieving greatness.VIEW THE SPOT  This Hari Kebangsaan, to celebrate 64 years of being a multicultural country, Wonda Coffee has brewed up a campaign about unity despite diversity in the most unexpected and cheeky way. Together with creative agency, Naga DDB Tribal Malaysia, the brand launched a film addressing colour discrimination by featuring cups of different colours, shapes and sizes. VIEW THE SPOT Disney + Hotstar: Adventure ArrivesPetronas: Land of Light Bulbs This project is a culmination of the partnerships and collaborative efforts of various stakeholders for Petronas and it's partners in India. We were inspired by this friendship and wanted to bring it to life in Land of Light Bulbs, said Chan Woei HernVIEW THE SPOT  The pandemic has changed romance as we know it. Instead of going to the movies or romantic dinners outdoors, more couples are spending more time at home, streaming shows on their laptop or cooking together. Couples who have to live apart, separated by a mile or a continent are also finding creative ways to adapt, from teleconferencing apps to rendezvous dates via virtual games. To find their very own soulmates, hopeful singles are skipping face-to-face meet-ups and embarking on virtual dates instead. VIEW THE SPOT  Hakuhodo Malaysia and Directors think Tank recently delivered the latest spots for Toyota Yaris and Vios. Co-directed by Directors Think Tank directors, Kelvin T and Shin Murota, they were keen to elevate the experience of automotive films. Featuring brand ambassadors Janna Nick and Shukri Yahaya, the film was shot on a real location, with striking 3D elements and graphics added to create a futuristic gaming world. VIEW THE SPOT Digi Telecommunications:Wind Chaser Naga DDB Tribal has released this 'Wind Chaser' campaign shot and animated by Directors Think Tank for Digi who wishes to encourage Malaysians to continue inspiring their loved ones to take their dreams and aspirations to greater heights, no matter the circumstances. 2020 will be known as the year we put distance between each other, yet grew closer with one another. Malaysians stayed indoors and rediscovered lost time with loved ones, and hobbies that were left to collect dust on forgotten shelves. VIEW THE SPOT  Directors Think Tank Malaysia and Flock Creative Network Jakarta have teamed up to promote the 'WIB sale' for Tokopedia. The shoot was meant to be three days, but this got cut to two days due to heavy rain. The post was so important to this job and time was limited. I must say that Hilton and his amazing team went above and beyond to deliver such an amazing and complex job in such a short time period, this also included two-three days of mapping. In the end they managed to deliver two 2 min versions and some 15sec versions.VIEW THE SPOT Vinda Deluxe Facial Tissues: Vinda Jukeboxes Muma transforms a tissue holder into a music amplifier for Vinda Deluxe Facial Tissues.VIEW THE CONCEPT Urological Cancer Trust Fund + Universiti Malaya: Only Men Can Invictus Blue, Kuala Lumpur launches this film which showcase all the things 'Only Men Can Do' including survive prostate cancer for Urological Cancer Trust Fund and Universiti Malaya.VIEW THE SPOT Berjaya Sompo Insurance: The Final Mission FCB Kuala Lumpur has released this integrated campaign for Berjaya Sompo Insurance featuring the brands Silent Guardian characters making a timely return to assist the film's main character Hafiz to adapt to life in the midst of ongoing Covid-19 concerns. VIEW THE SPOT Prudential Malaysia: Critical Illness Imagine at the tender age of 14, a child can be diagnosed with leukemia. Or even at 30, a heart attack can strike with no warning. While the presumption of critical illness has often been associated with old age, Prudential Malaysia and Naga DDB Tribal chose to redefine its definition. PRUMy Critical Care, known as the brand's critical illness plan, no longer reflected the term towards just one audience, but also the younger generation. No gender, race, or age could define the susceptibility of getting struck by it, because the reality is that critical illness doesnât discriminate. The brand collaborated with four critical illness survivors: Filmmaker, Jared Lee; Radio DJ, Hisham Hamzah; Dancer, Emily Tan; and Auditor/Model, Jeslinda Paul, to raise awareness on the importance of being covered with a critical illness plan.VIEW THE EMILY TAN SPOT VIEW THE HISHAM HAMZAH SPOT VIEW THE JESLINDA PAUL SPOT VIEW THE JARED LEE SPOT  Leading feminine care brand, Libresse has launched a campaign in Malaysia with the aim of creating awareness and educating women on their 'V-zone', a sensitive yet important feminine health matter. 'Know Your V' is created by Havas Immerse Malaysia and the insight is built on recognizing the complexities of a being a woman especially as many Malaysian women have minimal understanding of their V-zone area, due to the negative cultural pressure or taboos, unnecessary shaming and general uncertainty surrounding the sensitivity of the subject.VIEW THE SPOT  PSA from dog food brand ProBalance urging Malaysians to #stayhome as the shut down nears its end.Agency: Imaginary Friends VIEW THE SPOT BBDO Malaysia: Chicken Is The New Brave BBDO Malaysia has put a tongue-in-'chick' spin to the network's BBDO Your Home campaign. In the tight Covid-19 lockdown in the country be a chicken and stay at home. In an effort to encourage people to be safe and work from home, the agency set out to turn the stigma of being a "chicken" into a value worthy of respect in this time of pandemic. The agency ran a social campaign on Facebook featuring visuals of conventional heroes like Superman, the Gladiator and Rambo donning a chicken suit doing house chores and working from home. VIEW THE LIVE LONGER AD VIEW THE NEW BRAVE AD VIEW THE NO GUTS AD VIEW THE GOT GLORY AD VIEW THE DAY BED AD VIEW THE SAVE THE WORLD AD  Ensemble Worldwide, and PETRONAS have released this film, digital video and social campaign in conjunction with PETRONAS' #WeWishYouWell umbrella campaign that launched at the start of the Movement Control Order (MCO), aimed to spread positivity and lift national spirits. The video titled 'Give with all you've got', released in both English and Bahasa Malaysia, urges the public to show support to the frontliners of the COVID-19 crisis. The video sheds a spotlight on the efforts of medical staff, and acts as a rally cry for Malaysians to share ways of giving back to frontliners for their service.VIEW THE SPOT  In celebration of International Workers' Day, Coca-Cola released a short film offering an ode to humanity and the human spirit in these challenging times. Titled "For the Human Race", the online film shines a spotlight on the spirit of humanity and generosity of people across the world amidst the current crisis and offers a tribute to universal hope, positivity and togetherness. Agency: Merdeka LHS - Dentsu Group Malaysia. VIEW THE SPOT  In growing up, one of the very first things we learn about respect is paying attention to the people who are talking. And the most common expression of attention? Eye contact.But with over 300,000 Malaysians on the autism spectrum, the lack of ability to focus makes eye contact a mountain of a task.VIEW THE SPOT Marketing Magazine: Stay at Home Day 11 of Movement Control Order in Malaysia. More than a few people flouted the order to stay home and over 400 were detained by the police. Working with Prof Harmandar Singh and outdoor media operator Visual Retale, Ted Lim quickly put these messages up along a major highway in KL as a public service campaign. This was a probono collaboration between Ted Lim (Dentsu APAC), Harmandar Singh (Marketing Magazine) and Visual Retale.VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT VIEW THE THIRD CONCEPT Nando's Malaysia: Our Peri-Peri Chicken Burger, After 3-4 Mins Fishermen Integrated has created this 0% preservatives, 100% tasty, it can't last long spot for Nando's Malaysia.Agency: Fishermen Integrated VIEW THE AD  AirAsia has released its Chinese New Year ad to usher in the festivities, casting fresh eyes on an age-old tradition - the lion dance, an integral part of Chinese New Year celebrations, bringing in the good and keeping away the bad. The 3-minute video conceptualised by AirAsia's in-house brand team, depicts a young boy's excitement as he travels to his grandmother's house for the festive holiday period. VIEW THE SPOT RHB Banking Group: Heart Baker Created by FCB Kuala Lumpur, 'HEART BAKER' is the 11th edition in RHB Bank's Awakening the Challenger Within campaign and commemorates the upcoming Chinese New Year 2020 festivities. This edition sees the brand's challenger spirit manifested in ten-year-old Leah Choy, who is also affectionately known as Chef Leah with a Big Heart. Leah has been baking and selling cupcakes since she was four to raise funds for the treatment of her sister Adele, who suffers from cerebral palsy. VIEW THE SPOT DiGi: Footbraille This new campaign out of Naga DDB Tribal for Digi Malaysia introduces 'Footbraille' where blind football players can "watch" football.VIEW THE CONCEPT Digi Raya: Reality Hero For most, a meaningful Hari Raya is about forgiveness and strengthening bonds between loved ones. While that's all good and true, internet provider Digi chose to focus on the fulfillment of spiritual duties during Ramadan leading into Syawal. In a moving true story, a new film from Naga DDB Tribal and agency Motiofixo shows what happens when ill health robs you of the ability to fulfill that duty. Entitled 'Reality Hero,' the 5-minute video captures the journey of Md Zin's recovery from a major stroke suffered 6 months ago. Willpower, coupled with VR technology and powered by a great internet connection, enabled an uplifting story of the collaboration between technology and the human spirit.VIEW THE CONCEPT wwf: Your Plastic Diet Did you know that we could be ingesting 5 grams of plastic per week on average? That's like eating one credit card a week. No one should be on a plastic diet. This is a crisis that can't be ignored. Governments must act now to stop plastic pollution. Agency: Grey Malaysia.VIEW THE SPOT VIEW THE CREDIT CARD AD VIEW THE COMB AD VIEW THE DICE AD VIEW THE COAT HANGER AD VIEW THE PEN AD RHB Banking Group: Progress Is For Everyone Encouraging people to pursue progress on their own terms is the call for action in RHB Group's new brand commercial. Created by FCB Kuala Lumpur, the film is the centrepiece of RHB's new brand campaign and recently refreshed brand image. The new film takes inspiration from RHB's highly regarded series of festive commercials that portrays the brandâs spirit through various Malaysian icons that have found success by defying the norms of culture and perceptions. VIEW THE SPOT  When MINI launched its MINI Connected range of intelligent services and apps in Malaysia, its agency Saatchi and Saatchi Arachnid eschewed the tech approach and recommended a very human touch instead. Three videos were produced, each one a mini movie in itself with key service/app integrated into the storyline.VIEW THE COOL SPOT VIEW THE ICE CREAM SPOT VIEW THE CLOWN SPOT  Through sports, girls learn important life skills such as teamwork, leadership and confidence. But, by the age of 14, Girls are dropping out of sports at twice the rate of Boys. Launching on Women's Day, March 8th 2019, 'Braids of Strength' is the latest chapter of Pantene's #wanitabesi campaign. Through a unique partnership with Malaysia's largest sports and fitness chain, Fitness First, any women can gain free access to a new world of sport*. Agency: Grey, Kuala Lumpur VIEW THE FARAH ANN SPOT VIEW THE NUR SURYANI SPOT  The films from Saatchi & Saatchi Arachnid are targeted at grass roots Malays in Malaysia, engaging them in the manner they respond most positively to: simple comedy. We found a way to merge the Kimball brand name with the Malay word 'boleh', which means 'can' or 'can be done', to create a new word, 'Kimball-leh'. The films revolve around slices of life of our target audience to show how we can elevate meals/food with Kimball sauces.VIEW THE HUSBAND SPOT VIEW THE COOKING SPOT VIEW THE MOTHER IN LAW SPOT Honda Sensing: Honda Game Tower A Honda campaign via Dentsu One, that uses shopping carts to showcase advanced safety technologies without jargon has resulted in over 7 million views. The 'Honda SENSING Cart' is an innovative reinterpretation of the ubiquitous shopping cart and was created by Isobar Malaysia and showcased in a TVC ad as well as the Kuala Lumpur International Motor Show 2018. VIEW THE TV SPOT VIEW OUTDOOR  Family is just like Lou Sang, always better together. AirAsia wishes you Gong Xi Fa Cai! VIEW THE SPOT Strongbow Apple Ciders: CNY ReFreshed Strongbow Apple Ciders has launched its Chinese New Year campaign, created by Bonsey Jaden Malaysia, that features a playlist of refreshing sounds of the brand's much-loved apple ciders. For the first time, Strongbow is leveraging on the power of autonomous sensory meridian response (ASMR) technology to invigorate the festivity. VIEW THE CONCEPT Voice Of The Children: Likes and shares alone don't end bullying There are thousands of bullying videos online because people love sharing them on Facebook to create awareness. But this increase in awareness hasn't led to a decrease in bullying, proving that the only way to end bullying is to help. So, since people love sharing bullying videos on social media, Leo Burnett Malaysia turned social media into a medium to host anti-bullying messages, where the often helpless victims taught viewers how to actually help. Because likes and shares alone don't end bullying. Learning how to help does.VIEW THE BYSTANDER CONCEPT VIEW THE PARENTS CONCEPT VIEW THE SPEAK UP CONCEPT CIMB Malaysia Day 2018: Sound of A Nation Geometry Malaysia worked with CIMB, one of Malaysia's largest financial services providers, to ideate and develop the Sound of a Nation, a digital campaign that combines the biological signature of everyday Malaysians and the talents of the country's leading musicians to deliver a message of unity on Malaysia Day.VIEW THE CONCEPT |
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Disney characters now in the city in a new spot from Leo Burnett, Malaysia