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Irish Cancer Society: Take Back from Cancer


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The Irish Cancer Society and creative agency, Folk Wunderman Thompson, have launched a poignant campaign to inspire people in Ireland who have been impacted by cancer to 'take back from cancer,' this Daffodil Day. Taking inspiration from the Akkoç family, the campaign follows the life of aspiring young filmmaker Ziya, sharing some intimate and personal moments from his life that his mother Rachel couldn't experience during her cancer diagnosis. The campaign takes an emotive look at all of the days cancer takes from families when a loved one is diagnosed with cancer. Daffodil Day which takes place on March 25th marks a day of hope for families as they take the day back from cancer, and it gives the nation the chance to support those impacted by cancer, with every donation making a difference.
Credits Other credits

MANAGING DIRECTOR: Enda Kelly

CREATIVE PARTNER: Karl Waters

STRATEGIC PLANNERS: Tara Finnegan, Derwin Myers

ACCOUNT TEAM: Kate Curry, Holly Tilson

Client

CEO: Averil Power

Director of Engagement and Fundraising: Fionnuala O’Leary

Head of Communications: Aishling Deegan

PRODUCTION

PHOTOGRAPHER: Finn Richards

MEDIA AGENCY: Mindshare

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