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Irish Cancer Society: Get Cancer
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The Irish Cancer Society has launched 'Get Cancer' a daring and provocative new campaign, from leading Irish creative agency Chemistry. Kick-starting a new conversation around the disease, the campaign features a host of real life cancer survivors who state that they want to get cancer. Opening with the arresting tagline, 'I Want to Get Cancer' the campaign wants to stop people in their tracks and force them to acknowledge the disease that will affect one in two of us in our lifetime by 2020.
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