Seen and noted

BEST TV
Winner: Nike: Barbershop. There's a lot I like about this commercial, it's smart and uses a pro athlete in an interesting way. Every player wants to be remembered, Mario Balotelli has had a colourful and controversial career thus far. A simple trip to the barbershop sends a strong message to soccer fans. With Euro 2012 around the corner we'll soon know whether Mario and his fohawk have what it takes. Great casting and wardrobe. Pro athletes typically don't act very well, Mario does a good job here. I like his delivery of the line, "not bad".
Runner Up: Biolit: Sleep. It's weird, it's memorable and it's definitely not something you'd see on TV here in the US. The thing that interests me most about this spot is the cut away to the guy screaming in the forest. I'm not sure it's totally necessary, but it certainly makes the spot more memorable.

BEST PRINT
Winner: Glad Forceflex: Wild Birthday Bash. I love the way the product is integrated into the layout. Having the bag tightly pulled together adds an interesting perspective to the piece. The product benefit comes through loud and clear. The layout is well crafted with lots of interesting detail. I wish there were a few slightly more edgy items in the bag. Seems a little tame for an eighteenth birthday bash. Regardless, it's a really strong piece of work, congrats.
Runner Up: Goodyear: Farm. Having worked on tires, I know how hard it is to do great work. This communicates a simple and typically dull message in a really fun way. Great use of the Goodyear blimp.

BEST OUTDOOR
Winner: Kia Motors: Rearview Camera Race. This is an interesting way to generate buzz around the brand and a specific feature. I imagine the stunt/event got a fair amount of media coverage. I'm surprised the client was open to their cars being trashed, not usually the case. Nice work.
Runner Up: McDonald's: GoMcDo. It's a simple image that needs no explanation, perfect for outdoor. The whole computer mouse thing has been done to death, but I like this execution.

BEST INTERACTIVE
Winner: Google Maps: Cube. There's a simplicity to the Google Chrome work that appeals to me. This game is fairly basic, but entertaining and informative. After working through the various levels I actually discovered things about Google Maps that I didn't know before. That fact that it's part of a larger initiative may be swaying my vote slightly. Great campaign, do more experiments.
Runner Up: American Rivers: Get more green. This is an interesting initiative that hopefully gains some serious traction. The online tool is actually something I can see people using. I really like the way Google Maps is utilized to help create the experience.



This week's guest judge is Colin Jeffery, managing partner & executive creative director, David&Goliath, Los Angeles.

Colin's career spans 16 years and 3 continents. He has spent the last 5 years as a managing partner and executive creative director at David&Goliath. The agency was named 2011 Ad Age Small Agency of the Year.

Since moving to David&Goliath, Colin has helped Kia Motors become the fastest growing car brand in the world. He developed the popular Kia Hamsters, which were inducted into the Madison Avenue Advertising Walk of Fame last year. Recently on SNL, 'Obama' ranked the Hamsters as the 13th most powerful thing in America.

Before joining David&Goliath, Colin was a VP creative director at Arnold Worldwide in Boston where he oversaw the Volkswagen, Timberland and ESPN business.

Colin spent time at Saatchi & Saatchi Singapore before moving to the US. He started his career in South Africa with tours of duty at TBWAHuntLascaris in Johannesburg and King James in Cape Town.

His work has been recognized at every major international show including; D&AD, Cannes Lions, The One Show, Clios, Art Directors Club, Effies, among others. Colin was responsible for the VW Passat Feature Films campaign, which was the most awarded digital campaign in the world in 2006. He has also served on many local and international award show juries.

Colin co-wrote 'The Check Up', a short film starring Joe Pantoliano and Kevin Connolly. It premiered at the Sundance Film Festival and was also selected for the LA Film festival.