BEST TVCarlsberg 'That Premier Feeling'. A really beautifully craft piece, with a completely different way to express all those feelings about football we experience when it comes to our lovely game. As I said, Well crafted, not cheesy at all and definitely different.
BEST PRINTPictionary. I'm not a big fan of "award winning print style", you know, simple image, logo small in one corner, not saying anything that we already know about the product, etc... but I really liked this one. Probably because it is simple, probably because it comes from a truth, probably because I really enjoy drawing.
BEST OUTDOOR Prime TV 'gone fishing'. I just liked it. Every time I see one of those cranes out of the street I think about how to use them. Congratulations, these guys have found a really interesting way to do it.
BEST INTERACTIVEExpedia. I love any interactive idea that doesn't need a whole 3 minutes long case study video to be explained.
I also liked this one because is not pretentious, and it's stupid enough (stupid as something good, I love stupid).
Heineken 'Departure Roulette' was also really good, I donât know if itâs [possible but I would like to choose both as best of the week!
This week's guest judge is Santiago Lucero, executive creative director at Fallon UK, London.
Santiago joined Fallon from Publicis Spain; he is best known for his work on Renault, MTV and Aerolineas Argentinas.
His awards include Cannes Lions (Gold, Silver, Bronze), a D&AD Pencil, Clio Awards (Gold), One Show and Circulo Creativos Argentino (Grand Prix, Gold, Silver, Bronze).
