Seen and noted

BEST TV
Winner: Nike, Last. I'd hazard a guess most of us are addicted to the tragedy of life. And there's nothing like celebrating the underdog to hammer home this reality. Choice piece of film with a great insight simply executed.

Runner-up: Love Condom. Good script, great performance with an excellent twist at the end. There's an idea here and adherence to some pretty basic principles of film making, resulting in what many people in this industry call 'content' - however most haven't a clue it seems where to start. Good work. I have to mention Beldent Chewing Gum, Infinit Nights. As one of my colleagues described it, 'brave spot' for a gum brand.

BEST PRINT
Certainly not the strongest week for print on Best Ads. If I had to choose a winner it's the Paulo Coelho piece.

BEST OUTDOOR
Winner: SKY History Channel. Unforgotten Soldiers. Excellent work, by far the leading piece of creative in this category. Although it would be good to get a sense of the dialogue throughout the enactment. But none the less, a great idea wonderfully executed.

Runner up: Call me a 'whatever-you-like' but I struggled to choose a runner up.

BEST INTERACTIVE
Winner: Anti Auctions, Don't Trade Me. Auctioning ads to affect a tangible change for good, novel.

Runner up: Beck's, Scratchbottle. Such a common and gratifying practise now with far more material to play with. Ingenious design in a category notorious for trying all sorts of trickery in packaging design.

BEST RADIO
Winner: Risk, Hitler's Battle of Germany Speech. Intriguing historical rewrite, well executed.

Runner up: Le BHV, Pillow Talk. Hilarious. But somewhat demeaning, would be the politically correct thing to add.




This week's guest judge is Nicholas Wittenberg, executive creative director at Ogilvy & Mather, South Africa.

Nic kicked-off his career at Young & Rubicam Cape Town, a year later dodged the apartheid military machine and moved to New York, joining Della Femina McNamee. Hungry for a piece of the post-apartheid party, moved back to South Africa and joined Ogilvy & Mather RSM Cape Town. Subsequently left Ogilvy rejoining Young & Rubicam for a short stint. Left Y&R and founded Electric Ocean in Cape Town, one of the first digital agencies globally.

In 1998 Nicholas sold Electric Ocean to DraftFCB and took up a position in San Francisco, as joint VP Creative Director at Phoenix-Pop - retreating a few years later to Los Angeles in the aftermath of the dotcom bust. He headed back to South Africa in 2005, pottered about for a few years, then joined Ogilvy & Mather Cape Town in 2009.

Nicholas has played a key role in establishing Ogilvy & Mather Cape Town as the leading integrated agency in South Africa - fuelled in part by a dogmatic approach to fostering a measured degree of chaos.

He is on the Ogilvy & Mather Cape Town management team and serves on both the Ogilvy & Mather Cape Town Board and OgilvyOne National Board.