Seen and noted

BEST TV
Winner: iZettle. In the world on Amazon prime, this message hits at a perfect time. The end line is a perfect rally cry. Emboldens both Provokes buyers to seek out local small business- which emboldens people to start their own thing again. Save ourselves!

Runner up: McDonald's Ronald McDonald House. Beautifully shot and great insight for parents with sick kids. The mom in me got a little teary I'm not gonna lie.

BEST PRINT
Winner: IKEA Harry. Points for timeliness and relevance. Simple, clean and funny.

Runner up: Adidas. Fun. Great to look at all the personalized rip-off Adiddydas examples- though missed an opportunity to leverage 'original.'

BEST OUTDOOR
Winner: Sky Airline Low Cost Zone. Great PR effort and super fun way to run a discount. If I were in town I may be game to actually go and see if it works.

Runner Up: Vegetables Name Change. I always love to see someone take a thing, add an idea, and suddenly that thing is seen as something else entirely. Also I'm a fan of anything anyone can do to get my kids to eat a carrot.

BEST INTERACTIVE
Winner: Fly Like A President. We need that here- except the only place our President goes is golfing.

Runner up: The Illegal Hour. Smart use of media to leverage the product benefit.




This week's guest judge is Leslie Sims, chief creative officer of Y&R North America. She drives creative vision for clients including Pepperidge Farm, Tim Tam, Dell, Cirque du Soleil and Xerox, whose new platform "Set the Page Free" recently launched. North America's clients also include Bumble Bee Tuna, the U.S. Navy, Altice and Sanofi.

Leslie's work has been recognized with Cannes Lions, Clios, Webby Awards, ADC, One Show, ANDYs, ADDYs, LIAs, Communication Arts, and a Gold Jay Chiat Award. She was named a Cannes Lions film judge in 2016 and Glass Lions judge in 2017. She was awarded to Adweek's list of top 10 CCOs in the U.S., and to Business Insider's Most Creative Women in Advertising. She created one of the most famous brand icons, the "Easy Button," for Staples and led the launch of Nature Valley "Trail View," a digital preservation platform for the US National Parks, including two Gold Lions.