Seen and noted

BEST TV
Winner: McDonald's 'Archie the Reindeer'. I really liked the style of animation and the proposal of the movie to play with the imagination of children at this time of year. Very cute and I believe many families will like it as well.

Runner Up: Spanish Christmas Lottery 'Pilar'. We know several spots to promote lotteries, but what I liked most here was the approach different from the others. Very interesting and gives a positive message in the end. I also liked the acting of the actors.

BEST PRINT
Winner: Tyres 'Third Wheel'. Quite a funny approach. They managed to find a rather unusual situation to connect with the purpose of the ad in a fairly simple way.

Runner Up: The Swedish Childhood Cancer Fund 'Childhood and cancer don't belong together'. I believe the emotional tone of the idea for such a sensitive subject will make more people think of the difficulty that children go through so young, facing something so serious. A good way to use a long copy.

BEST OUTDOOR
Winner: Pride Of Africa 'Pride Of Africa Raises Its New Flag'. The proposal to use flags of the countries to try to approach these places with the LGBTQ + ME community is very cool and the design was very nice. I wish I could see in the case study, the posters applied in the countries themselves and the repercussions during the campaign.

Runner Up: Dublin Bus 'Freedom of The City'. A beautiful tribute to a person who deserves it. Stories like this need to be spread and encouraged. I'm sure this idea touched a lot of people.

BEST INTERACTIVE
Winner: Ashlar Industrial Corporation 'SEO'. Funny to use the double meaning of the word to promote your own brand. I'm sure a lot of people enjoyed the campaign and wish they could see more about how they did it to discover the campaign and the repercussions.

Runner Up: PETA (People for the Ethical Treatment of Animals) 'The Secret Lives of Animals'. A very sad subject that deserves all the attention. A different way of introducing animal statistics and facts, reminding us that relativity is often really shocking.




This week's guest judge is Luis Paulo Gatti, senior creative at BBDO Berlin.

In his career, he has achieved recognition in major advertising festivals including Cannes Lions, D&AD, Clio, LIA Awards, One Show, ADC Global and others.

Luis has also served as a jury member in many festivals including NY Festivals, Lisbon Awards, Cannes Young Lions Competition, Mobius Awards, Golden Awards, Ad Stars and others.

Since 2015 he has been a teacher at Miami Ad School.