BEST TVWinner: FTX '
Don't miss out'. An irreverent spot in the fierce Super Bowl ad space competition. This year there's been quite a lot Crypto currency ads, and this one was one of the best. Using Larry's classic ironic humor to discredit Crypto is a strong way to make people question themselves why they discredit it without knowing much about the subject. Well done.
Runner up: o2 '
Every Home'. It is a beautiful way to showcase the diversity of internet usage. Visually very pleasing and action-packed film.
BEST PRINT Winner: Burger King '
Oprah Winfrey'. Very nice insight, strong copy line, quick and impactful. Like a great print ad should be. Well done!
Runner-up: Spotify '
The Kiss'. Music is definitely a way to bring couples together and could play a big role. It's a nice visual way to celebrate it.
BEST OUTDOOR Winner: Clorox '
The Roadside Toilet'. It's a very nice insight to actually use an outdoor placement to sample a product. Plus the fact of facing a bad toilet on the road (or anywhere else really) is a relatable experience for consumers, that wish they had an outdoor like that close by.
Runner Up: The Vegetarian Butcher '
The Unthinkable Date'. A very nice ambient idea to demystify not only vegan cuisine but also the mindset of differences when it comes to eating out, a big part of dating people.
BEST INTERACTIVEWinner: Women in Games '
#GenderSwap'. A very strong insight on a very critical issue on the gaming industry. The strength of modding actual players that are well known gives the idea the potential of spreading inside and outside the community. Well done!
Runner-up: IKEA '
IKEA Aliens'. A funny way to jump in a popular conversation. Very simple but entertaining execution.
This week's guest judge is Pedro Americo, creative director at R/GA Berlin.
Pedro Americo is a globally awarded creative director and a punk rocker from Brazil. With 15+ years of experience and had worked in different countries such as the UK, Romania and Brazil, he is currently living in Germany, working for R/GA Berlin.
Throughout his advertising career, Pedro has worked for clients such as Mercedes Benz, Ford, Nike, Opel, Volkswagen, o2, Katjes, Ikea, German Red Cross, Coca Cola, L'Oreal and many others. His creative work has been recognised at all major award shows, but the award he's proud the most is the one he got with his brazilian band Hill Valleys for the best independent rock album of the year in 2005 from Dynamite Magazine.
